Creating your personal brand

Transcription

1 Creating your personal brand

2 Why is a Personal Brand Important Technology The scope of communication has changed, no longer purely person-toperson based Project Based Approach Exposure to more people, many more chances to impact brand in a shorter timeframe Employees have more responsibility for their career The Emerging Work Force vs. Traditional Larger, more global organization your brand will proceed you

3 What is Your Personal Brand? How do you dress? What s on your website? How do you speak in conversation? What s on your answering machine? How do you look on paper? What does your address say about you? What is your trademark phrase?

4 Example: Application of Personal Brand Words Brand Words How those words related to you or your experience Accomplished Comfortable Two-time ABC Company Award of Excellence Winner Spirit Medallion Award on 10 different occasions Experienced ABC Company employee with 14+ years of professional experience Thoughtful Grounded Mindful of the big picture with the ability to translate into tactical deliverables for successful execution Six Sigma Greenbelt Certification; process oriented and results driven Collaborative Led the Global Enterprise Brand Management Team for 5+ years Strategic Urban/Urbane Looks for what is essential and critical for successful execution and deployment; leads by example Resided in over eight countries globally Dynamic Energetic and actively involved in the community

5 Know your audience Key Takeaways Know yourself Understand the competition Effectively promote your brand, taking appropriate risks

6 Make Your Brand Come True Embrace your Brand. Find out how others view your Brand through 360 Feedback Be passionate. Define your priorities. Be proud of your strengths. Recognize your weaknesses. Be willing to take risks for your business. Be prepared to work harder for yourself than you ever did for anyone else. Consider partnering rather than going it alone. Network, network, network. Realize what you don t know. Seek help.

7 Linkedin Overview LinkedIn is the world s most powerful business network Own YOUR web brand Built upon trusted professional relationships & connections Groups of like minded professionals Business-focused Helps professionals be more productive

8 Building Personal Brand on Social Sites Keep your profile current Take the time to build a complete profile Use your Elevator speech in your summary Be sure to align your profile with your professional objectives and educate others to you Utilize networking tools to better understand the people around you Include a headshot it doesn t have to be professionally taken, but it should look professional Links your website or professional blog. Make sure content in all links is something you would want potential employers to see Embrace the space remember this may be the first and only thing employers may see about you!

9 Elevator Pitch Your Advertisement What if you found yourself alone in an elevator with the one person that could determine whether you were hired at a company? How would you utilize the brief moment of undivided attention to market yourself and your skills to this person? While you may never find yourself in an actual elevator, you will find that there are times that having a very short, direct speech about what you have to offer will be the advantage you need to be heard. To ensure you are ready its important to develop your Elevator Pitch before you are in that situation! Key Things to Consider when writing your Elevator Pitch: Is it longer than 30 seconds? Don t try to tell it all this just starts a dialogue Are you selling your experience or your solution? What is your value proposition What makes you unique What questions do you want someone to ask? Is it understandable to others outside your LOB/Industry/Profession Do you include acronyms Are you using highly technical terms Is it appropriate for a wide audience

10 Identify your own Board of Directors Identify a list of key stakeholders and other interested parties with a vested interest in YOU, inc. Consider a broad set of directors who know you well and will see you in various settings Create your board and key stakeholder network Friends, Neighbors, Relatives, Suppliers/Customers Co-workers, Business/Professional Associates Alumni, Religious Affiliation Contacts Community Political Contacts, Personal Business (Banker, Broker, Agents) Organizations, Spouse / Partner Network Make contact with them regarding your goals and expectations share with them your development focus and career aspirations. Over communicate to your network but don t over do it Use technology but hand written notes still have more meaning

11 Template for Your Current Network/ Stakeholders/Mentors Friends Suppliers/Customers Alumni/Alumnae Personal Business (Banker, Broker; Agents) Neighbors Co-Workers Religious Affiliation Contacts Organizations Relatives Business/Professional Associates Community/Political Contacts Spouse/Partner Network

12 Create a Mutually Beneficial Mentoring Relationship Mentor relationships Formal programs like what you have today, but use this as an example to establish broader relationships Someone who has an expertise in your area of interest or who has been successful with their career You may want outside perspectives as well from people in other fields. Someone you trust and respect Meet on a regular basis to learn from his/her experiences It is incumbent upon today s Top Leaders to leave a legacy of future talent Current leaders must teach, mentor, and be a role model for others to learn what it takes to succeed. Where to find a mentor Former teachers Friends and former colleagues Managers and executives People in your field Subject Matter Experts Use your Network to research other industries and potential mentors Focus your relationship with your Mentor on your key development need such as: Build your knowledgebase and learn a new core area of expertise More variety in background and experience More composure under stress Broader, better interpersonal skills Becoming more problem focused and results oriented