Supply Chain Management and Operation Strategy ( )

Transcription

1 Course Syllabus Supply Chain Management and Operation Strategy ( ) Instructor: Dr. Honghui (Henry) Deng Program:MBA Semester: Spring 2015 Time: Week Mon, Wed & Fri 19:00-21:50 First Session: May 29, 2015 Credit Hour:30 Credits:2 Prerequisite:N/A Location: Room 219,GSM Old Building Contact Information: Office Hours: URL : Program Learning Goals and Objectives Learning Goal 1: Graduates will have a sense of social responsibility. Objective 1.1: Graduates will understand the importance of corporate social responsibility. Objective 1.2: Graduates will identify potential ethical issues in their professional lives. Learning Goal 2: Graduates will be effective business managers who will be able to use analytical tools to make business and managerial decisions. Objective 2.1: Graduates will have a solid understanding of business fundamentals and will be familiar with advanced business concepts. Objective 2.2: Graduates will be familiar with state-of-the-art quantitative analytical techniques and will apply the techniques in an appropriate way. Objective 2.3: Graduates will be able to solve problems and make strategic decisions Learning goal 3: Our graduates will be effective business managers and leaders with strong communication skills. Objective 3.1: Our students will be proficient in written and oral communication. Objective 3.2: Our students will display interpersonal sensitivity in their dealings with others Objective 3.3: Our graduates will be able to motivate others and act as leaders among their peers. Learning goal 4: Graduates will have a broad vision of globalization. Objective 4.1: Graduates will be aware of cross-cultural differences. Objective 4.2: Graduates will understand the political, economic and societal characteristics of the major global business powers.

2 Brief Course Description Supply Chain Management (SCM) involves the flows of materials and information among all of the firms that contribute value to a product, from the source of raw materials to end customers. Elements of supply chain management have been studied and practiced some times in marketing, logistics, and operations management. We will attempt to integrate these different perspectives to develop a broad understanding of how to strategically manage a supply chain. Specific issues that will be discussed include: customer relationship management, demand management, logistic networks, inventory management, supplier contracting, new product development, sourcing, information technology, flexibility, globalization, and performance measurement as well as the strategies utilized for implementation. Course Objectives By the end of the course, you will develop an appreciation for the challenges in managing a supply chain and the ability to use some analytical tools, conceptual frameworks and better strategies achieving. 1 SESSION TOPIC Tentative Class Schedule (to be adjusted) Introduction of US s Knowledge Economy and Knowledge Industry Introduction to Supply Chain Management Group projects and team formation Purchasing Issue in SCM 2 Purchasing Management and Outsourcing Case 1 Discussion 3 Strategic Alliance Case 2 Discussion Assignment 1 Project Proposal Due Operation Issue in SCM 4 Forecasting & Inventory Management Case 3 Discussion Assignment 2 5 ERP & Process Management Case 4 Discussion Assignment 1 & 2 Due Distribution Issue in SCM 6 Domestic and International Transportation Case 5 Discussion Project progress report Due 7 Customer Relationship Management Case 6 Discussion Sustain Competitive Advantage READING ASSIGNMENT Chapter 1 Chapter 2, 3 Chapter 4 Chapter 5, 8, 9 Chapter 7,8 Chapter 9 Chapter 11

3 8 Supply Chain Integration Case 7 Discussion 9 Coordinate Products and Supply Chain Design IT in Supply Chain Management Guest Speaker/Case 8 Discussion 10 Term Project Presentation Beer Game Project final report Due TBD Final Exam (TAKE-HOME EXAM) Chapter 13 Teaching Methods A combination of lecture and discussion will be used in class. In addition, there will be ample opportunities for the students to practice using the tools and techniques studied through homework assignments and a term project. IT tools to be used in the classroom (if any) 1. Projector and MS Office 2. Internet Textbooks Chopra, Sunil and Peter Meindl, Supply Chain Management, Second Edition, Person Education, Inc., Upper Saddle River, NJ, References and readings a). Book D. Simchi-Levi, P. Kaminsky, and E. Simchi-Levi, Designing and Managing the Supply Chain: Concepts, Strategies, and Case Studies, The McGraw-Hill Companies, Inc. (ISBN ), b). Readings and Harvard Business School Cases 1. Apple Inc. 2010, Case No Google Inc. 2010, Case No Amazon.com s European Distribution Strategy, Case No Hewlett-Packard: Creating a Virtual Supply Chain (A) & (B), Case No. IMD161, IMD ipod vs. Cell Phone: A Mobile Music Revolution, Case No Polo Ralph Lauren & Luen Thai: Using Collaborative Supply Chain Integration in The Apparel Value Chain, Case No. HKU Supply Chain Management at World Co. Ltd, Case No Starbucks Corporation: Building A Sustainable Supply Chain, Stanford Graduate School of Business Case, GS UPS and HP: Valve Creation Through Supply Chain Partnerships, Case No. 907D Supply Chain Management at Wal-Mart, Case No. 907D01.

4 11. War-Mart s Sustainability Strategy, Stanford Graduate School of Business Case, OIT Evolution of The Xbox Supply Chain, Stanford Graduate School of Business Case, GS-49. Videos, CD-ROMs and other adjunct learning resources used Online Videos and stereo system needed Rules students must follow Individual and Group Discussion involved Course Assessment Grading The performance criteria are weighted as follows: Final Exam 50% Team Project and Presentation 30% Class Participation 10% Homework 10% Total 100% Final Exam There will be one comprehensive final exam, designed primarily to examine your ability to use the analytical tools that we will study in class. Term Project Students are required to complete a team project, which analyzes and critiques the supply chain and service-response activities of an actual business (preferably one where one of the group members is employed). The Term Project includes both a written report and an oral presentation. Each group can be formulated by 4-5 members. a). Project Description: Each group has a choice from following two options. The details of each option are listed as follows: 1. Operation Strategy: Anderson Consulting Project You are a crack consulting team sent out by, for instance, Anderson Consulting, Inc. to help cut costs, reduce waste, and improve customer satisfaction by redesigning a client s real-world operations. It is the goal of your team to not only convinces your managing partner (i.e. your professor) that your client s processes need to be improved, but also how they should be improved. To this end, you will write a memo outlining your client s problems and possible solutions using the operation strategies learned in this class, such as process flow analysis and redesign, forecasting & inventory, waiting line management, competitive marketing, long term supply partnership, outsourcing and off shoring, and process improvement.

5 Note that your client does not have to be actively involved in your study (or even aware of it!). However, speaking with them will usually help in developing cost estimates and suggested improvements. Your projects can focus on service industries such as Food companies; Starbucks in China; Financial Bank s Services, etc. The report should include the following: A one- or two-page executive summary of your findings and recommendations. Briefly describe the client s business and what the studied process is supposed to accomplish. Present a complete overview of the process flow and any relevant analysis including a process flow diagram. Include the typical performance metrics such as capacity, throughput, utilization, etc. This may require a certain amount of work with a stop-watch. (If you do perform timing studies, please ask permission of your clients first.) If you are going to concentrate on improving waiting times, also include the appropriate queuing metrics. Be aware that deterministic inventory build-up analysis may provide a better tool for analyzing a sudden onrush of demand, such as at lunch time. Present a description of your client s operating strategy and your recommendation. Cost analysis. Describe the observed inefficiency (such as low utilization, long waiting times, poor service, or poor quality) and attempt to figure out how much it costs your client annually. Remember dollars are the language of management; however, if costs are too difficult to estimate, at a minimum quantify the problem with a metric such as service level, waiting time, or something similar. Hint: you can also find public info on your company or similar businesses to aid your estimates. Most importantly, describe what the root problem of this inefficiency is and recommend how you would improve the process. Some of the Magnificent 7 tools may be of help here. Please provide a justified estimate for how much in savings these changes would bring about. Note: the above items are guidelines and your process may need to be handled slightly differently. If the process studied significantly differs from that assumed above, please contact me so that we can determine a suitable course of action. 2. Supply Chain and Operation Project To complete this project, your team will investigate, analyze, evaluate, and make recommendations about the supply chain and operations processes for an organization (or division/dept./subsidiary of an organization). To do this, arrange to talk with or interview a manager or other appropriate personnel in the organization. Starting questions to guide the development of your project s content are listed below.

6 Organization Background What services and/or products does the organization/dept. provide? Where are they provided? The Organization s Internal/External Supply Chain Who are its internal customers? What is their demand pattern? Is this forecasted? Safety stock? Who are its internal suppliers? What internal products or services do they use? How do they order these? When? Who are its external customers? What is their demand pattern? Is this forecasted? How? Who are its external suppliers? What products or services do they use? How do they order these? When? Safety stock? Describe any supplier partnerships? How are suppliers selected? Monitored? Diagram the critical supply chain members and the service/customer/information flows. Describe each of the following aspects of the supply chain: Transportation Inventory and Purchasing Warehousing and Storage Order Processing Forecasting Customer Service Supply chain partners The Organization s Service Processes What processes does the organization use in order to provide their services? How do customers flow through these processes? What is the nature of service-response logistics at the establishment? Where does waiting occur in its service processes? Characterize their queuing systems. What does the organization do to manage wait times? What is the organization s service capacity? Quantify it. What does the organization do to manage service capacity? Performance Monitoring Does the organization monitor supply chain and service response performance? Should they? Why or why not? What notable improvements, if any, has it made in these areas over the past 3-4 years? Recommendations What are your group's recommendations for improving this organization's supply chain and service response performance? Explain and justify them. b). Project Written Report: A brief outline of your team s project that identifies the company and topic areas to be covered is due on TBD. The written report for the project is due on TBD c). Project Oral Presentation: Each team will orally present their project to the class for 30 minutes, which includes both of the presentation part and Q&A part. Presentations will be evaluated and judged on content, style, and timing. d). Peer Evaluation: You will also evaluate the overall contribution of each member of your group makes to the research term project. The Peer Evaluation Sheet is confidential.