The Marketing, Advertising and Communication Sector Code (GNC)

Transcription

1 The Marketing, Advertising and Communication Sector Code (GNC) In terms of Section 9(1) of the Broad-Based Black Economic Empowerment Amendment Act (Act No. 53 of 2003), as amended by the B-BBEE Amendment Act No.46 of 2013.

2 Scorecard Summary Marketing, Advertising and Communications Sector Code Effective 1 April 2016, Government Gazette No Sub-Sectors and Annual Revenue Thresholds Industry Sub-Sector EME QSE GNC Public Relations Industry Less than R 5m Greater than R 5m but less than R 10m Greater than R 10m Advertising Industry Less than R 10m Greater than R 10m but less than R 50m Greater than R 50m Marketing, Advertising and Communication Research Industry Less than R 10m Greater than R 10m but less than R 50m Greater than R 50m Schedule of Elements and Points 100 Ownership Management Control Skills Development Enterprise and Supplier Development Socio-Economic Development 5.00 Responsible Social Marketing and Communications 5.00 Total Points Achievable Schedule of Priority Elements Element 40% of: Points Weighting Points Required Ownership Net Value Skills Development Total Points Procurement Total Points Supplier Development Total Points Enterprise Development Total Points B-BBEE Recognition Levels B-BBEE Status Qualification B-BBEE Recognition Level Level One Contributor >=100 Points 135% Level Two Contributor >=95 Points but <100 Points 125% Level Three Contributor >=90 Points but <95 Points 110% Level Four Contributor >=80 Points but <90 Points 100% Level Five Contributor >=75 Points but <80 Points 80% Level Six Contributor >=70 Points but <75 Points 60% Level Seven Contributor >=55 Points but <70 Points 50% Level Eight Contributor >=40 Points but <55 Points 10% Non-Compliant Contributor <40 Points 0% 01/12/16 2

3 2013 DTI Codes MAC Advertising Industry 2013 DTI Codes MAC Advertising Industry Criteria Weighting Target Ownership Exercisable Voting Rights in the Enterprise in the hands of black people: % Exercisable Voting Rights in the Enterprise in the hands of black women: % Economic Interest of Black people in the enterprise: % Economic Interest of Black women in the enterprise: % Economic Interest of the following black natural people in the enterprise: black designated groups, black participants in Employee Ownership Schemes, black beneficiaries of Broad-Based Ownership Schemes, or black % Participants in Co-operatives. Involvement in the ownership of the enterprise of black new entrants % Net Value % Management Control Exercisable voting rights of Black board members as a percentage of all board members % Exercisable voting rights of Black Female board members as a percentage of all board members % Black executive directors as a percentage of all executive directors % Black female executive directors as a percentage of all executive directors % Black executive management as a percentage of all executive management % Black female executive management as a percentage of all executive management % Black Employees in Senior Management as a percentage of all Senior management % Black Female Employees in Senior Management as a percentage of all Senior management % Black Employees in Middle Management as a percentage of all Middle management % Black Female Employees in Middle Management as a percentage of all Middle management % Black Employees in Junior Management as a percentage of all Junior management % Black Female Employees in Junior Management as a percentage of all Junior management % Black employees with disabilities as a percentage of all employees % Skills Development Skills Development Expenditure on Learning Programmes Specified in the Learing Programme Matrix for black people as a percentage of Leviable Amount: % Skills Development Expenditure on Learning Programmes Specified in the Learing Programme Matrix for black employee with disabilities as a percentage of Leviable Amount: % Number of black people participating in Learnerships, Apprenticeship and Internships as a percentage of total employees: % Number of black unemployed people participating in training specified in the learning programme matrix as a percentage of number of employees: % Number of black people absorbed by the Measured and Industry Entity at the end of the Learnership Program: % Enterprise and Supplier Development BBBEE Procurement Spend from all Empowering Suppliers based on the BBBEE Procurement Recognition Levels as a percentage of Total Measured Procurement Spend % BBBEE Procurement Spend from all Empowering Suppliers that are Qualifying Small Enterprises based on the % BBBEE Procurement Spend from all Empowering Suppliers that are Exempted Micro Enterprises based on the % BBBEE Procurement Spend from all Empowering Suppliers that are at least 51% black owned based on the % BBBEE Procurement Spend from all Empowering Suppliers that are at least 30% black women owned based on the % BBBEE Procurement Spend from Designated Group Suppliers that are at least 51% Black Owned % Annual value of all Supplier Development Contributions made by the Measured Entity as a percentage of the target % Annual value of Enterprise Development Contributions and Sector Specific Programmes made by the Measured Entity as a percentage of the target Bonus point for graduation of one or mare Enterprise Development beneficiaries to graduate to Supplier Development level % Bonus points for creating one or more jobs as a result of Supplier Development initiatives by the Measured Entity % Socio-Economic Development Annual value of all Socio-Economic Development Contributions by the Measured Entity as a percentage of the target Responsible Social Marketing and Communications Annual value of contributions and participation in sector specific programs of the entity to promote responsible behavioral changes in line with national strategic objectives 01/12/16 3

4 Notes: 01/12/16 4

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