Prudential Investments» Wealth Management Solutions. helping you deliver. investment

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1 Prudential Investments» Wealth Management Solutions helping you deliver YOUR DISTINCT investment ADVICE

2 Prudential Wealth Management Solutions is the innovative provider that progressive wealth management organizations choose to help them construct and manage unique portfolio solutions. We help financial firms envision, design, and implement their wealth management offerings and help optimize their workflow to improve growth and profitability. Our distinct approach combines an integrated wealth platform, research services, and advisor development to deliver truly holistic investment solutions for wealth management challenges. We have nearly three decades of consulting experience, and our nearly 100 professionals are recognized as industry experts. These professionals have worked for Prudential an average of 14 years. Our parent company, Prudential Financial, has been helping clients meet their goals for more than 135 years.

3 your ChAllengeS Are CompleX BuT The SoluTionS Shouldn T Be The challenges your firm faces today are more intricate than ever. The investment offerings that keep you competitive are increasingly complicated to manage. The personal relationships that clients expect place significant demands on your advisors time. The effort to maintain costs could hamper your opportunities to expand. And this is just the beginning. Choosing the right wealth management partner is a critical step in helping you solve these challenges. Multiple solutions patched together from multiple providers may limit your growth, competitiveness, and profitability. An integrated offering from a single provider, however, enables you to deliver smart, sophisticated solutions consistently and efficiently. Prudential Wealth Management Solutions combines an integrated wealth management platform, industry-leading research capabilities, and committed advisor development support. Our expertise helps financial services firms move their wealth management businesses forward. Our collaborative approach, holistic vision, and deep experience have helped our clients address important issues such as top-line growth without sacrificing the bottom line, while potentially improving their advisors experience with their own clients. our distinct approach combines an integrated wealth platform, research services, and advisor development to deliver truly holistic investment solutions. Through our experience and expertise, we help inspire and manage change at every level of your organization and work closely with you to help develop a tailored solution to meet your specific challenges. an integrated solution that features a wealth platform, research services, and advisor development to help you build your wealth management business Prudential Investments» Wealth Management Solutions 1

4 deliver your True value You have invested a great deal in your fi rm s advice. are your clients consistently benefi ting from this knowledge? In an investment environment with highly commoditized products and services, what truly sets your firm apart is your distinct advice your investment philosophy, asset allocation decisions, portfolio construction approach, market perspectives, and research. You have invested a great deal in your firm s advice. Are your clients consistently benefiting from this knowledge? Is it boosting your bottom line? Prudential Wealth Management Solutions can help you transform these capabilities into an exclusive, sophisticated investment offering that enables you to deliver your true value to clients while helping you stand apart from the competition. higher standards for your fi rm and your clients Delivering your firm s comprehensive intellectual capital to reflect each client s circumstances requires synthesis on multiple levels something that cannot be achieved with a network of unconnected solutions. An integrated wealth management platform from Prudential can help you coordinate resources within your organization to consistently and cost-effectively apply your collective wisdom to each client s portfolio. This unified approach can reinforce your unique value to your clients and provide advisors the time they need to nurture client relationships. our comprehensive approach to building customized wealth management solutions can help you: enhance growth and improve productivity and profi tability integrate advice into client portfolios 2 Prudential Investments» Wealth Management Solutions

5 While technology is certainly part of the solution, it cannot do the job alone. Prudential Wealth Management Solutions also offers research and consulting services to help you optimize the significant investments you make in your business every day. industry-leading experience As a long-time industry leader, Prudential Wealth Management Solutions has helped financial firms design and successfully implement tailored wealth management solutions. Our experienced professionals have helped firms lead change and improve the value of their investment offering, helping them concentrate on increasing profitability and enhancing the efficiency of their human capital so they can focus on the business of doing business. SolVe Your ChallengeS Fulfi ll fi duciary requirements Create a consistent client experience Build deeper client relationships Prudential Investments» Wealth Management Solutions 3

6 evolve your WeAlTh management BuSineSS At Prudential Wealth Management Solutions, we do not believe in one-sizefits-all solutions. We configure each platform to meet each client s distinct needs and goals. We get to know you and your culture, examine how you work, scrutinize your challenges, and evaluate your goals to help you design the optimal business model. Each solution is implemented the way you need it to work today and will continue to evolve as your needs change. integrated Wealth platform Flexible platform adapted to your needs Prudential Wealth Management Solutions enables you to be the architect of your distinct investment offering. We help you create truly unique and fully integrated unified portfolios that consider your proprietary solutions as well as those developed by industry-leading partners. Further, we can tailor this platform to support your existing workflows or re-imagine how you want to work in the future. An integrated wealth platform also empowers you to efficiently design, build, and monitor customized client portfolios while systematically infusing them with your philosophy, research, and other advice. Our overlay management technology balances advice from your firm and investment managers with your clients requirements to offer the optimal solution at any given time when rebalancing the portfolios. And tactical tools can help advisors profile clients, generate proposals, execute trades, and much more, making it simple to manage the entire client life cycle within the platform. Sponsor unified PortFolio ManageMent Intellectual capital Efficient portfolio management WEALTH MANAGEMENT PLATFORM Client management Data integration New business 4 Prudential Investments» Wealth Management Solutions

7 Prudential s vast intellectual capital at your service With Prudential Wealth Management Solutions, you not only gain access to our integrated wealth platform, but also to the vast intellectual capital and capabilities of Prudential s research team. Several dozen deeply experienced investment professionals provide you with access to leading qualitative research; extensive quantitative research; and successful, long-term manager relationships. Qualitative research Investment menu consulting Investment manager relationships Quantitative research Research Services Your firm can use our traditional and alternative investment expertise to supplement your own due diligence. Or you can take advantage of our portfolio construction and asset allocation support and market commentaries. We work closely with you to determine how, when, or if you want to put these rich resources to work for you and your clients. Wealth Consultants an extension of your team The key to successfully implementing a wealth management platform is adoption. Whether your firm has 20 advisors or several hundred, delivering a consistent client experience takes time, commitment, and expertise. We help organizations lead their evolution from portfolio management processes to workflow and from portfolio construction to selling skills. Point-of-sale support Platform training and education Coaching on consultative selling Portfolio construction support Advisor Development Our highly experienced team of consultants is dedicated to helping your investment advisors focus on what s important expanding and servicing client assets. The team inspires your advisors to adopt the platform and provides them with the knowledge, skills, and confidence they need to benefit their clients. Prudential Investments» Wealth Management Solutions 5

8 partner For SuCCeSS At Prudential Wealth Management Solutions, we succeed when you do. We dedicate ourselves to partnering with you for the long term. From concept to implementation and beyond, our interests are aligned with yours to help you succeed today and tomorrow. We invest resources, dedicate people, and devote our intellectual capital to help you attain your goals. Collaborating with you every step of the way Members of our platform implementation, research services, and advisor development teams work together with you to help ensure you reach your goals. We will evaluate your needs and help you identify the components of your investment offering. Then we ll work with you to implement the right solution, inspire adoption, and help you achieve the growth and efficiencies you desire over the long term. Take a look at our consultative process: l vision. We develop a deep understanding of your current offering, resources, culture, and workflows to help you define your vision for the future. l planning. We work with you to design the offering, platform, communications, and other support needed to help make your vision a reality. l development. We implement the platform, conduct training, and ensure every piece of the puzzle is integrated and functioning the way you need. l ongoing support. We continue helping your advisors improve their skills to maximize their time and the platform s capabilities to the fullest extent, while we continue to enhance the platform and serve your needs throughout our relationship. Key QueSTionS l vision What is your distinct value proposition? What is your investment philosophy? What client experience do you want to offer? l planning What are the components of the offering? How does the platform need to function? How do you integrate research, asset allocation advice, and other intellectual capital? Who will have access to the platform? What is the communications and training strategy for advisors? 6 Prudential Investments» Wealth Management Solutions

9 Invested in your success Investors are often advised to invest for the long term. The same advice is true when it comes to evolving your wealth management offering. Sophisticated solutions require meaningful commitments the type of commitments Prudential Wealth Management Solutions makes alongside you. We invest resources, dedicate people, and devote our intellectual capital to help you attain your goals. Prudential Wealth Management Solutions dedicates nearly 100 professionals to your firm, your advisors, and your success. We invest significantly in technology each year and make ongoing platform enhancements to keep you ahead of the competition. We endlessly study where the industry is going and constantly investigate and test new ways to help you maintain your competitive edge in a continually changing environment. Key Actions l Ddevelopment l Ongoing support Implement the platform to your specifications Ensure appropriate delivery of research and other advice Conduct training on the platform and new investment offering Ensure the platform is functioning as expected Advisor training on consultative selling Prospecting and point-of-sale support Platform enhancements Client service Troubleshooting Prudential Investments» Wealth Management Solutions 7

10 move ForWArd WiTh prudential WeAlTh management SoluTionS For nearly three decades, Prudential Wealth Management Solutions has been helping firms like yours enhance their wealth management offerings. Our holistic, consultative approach can help you transform your business model to solve your firm s challenges. l our integrated wealth platform systematically incorporates your firm s best ideas into unified portfolio solutions, enabling you to consistently deliver your true value to your clients. l our unbiased research, used alone or to complement your own research, provides your advisors with the investment information they need to build client portfolios. We provide the platform, experience, expertise, and resources needed to help solve your challenges. l our committed advisor development support gives your advisors the tools and skills they need to service and increase client assets more effectively. We provide the platform, experience, expertise, and resources your firm needs to help increase growth, improve profitability, enhance productivity, ensure consistency, and solve your challenges. Investing involves risks. Some investments have more risk than others. The investment return and principal value will fluctuate, and the investment, when sold, may be worth more or less than the original cost. Past performance is not a guarantee of future results. Professional money management may not be suitable for all investors. Since no one manager/investment program is suitable for all types of investors, this material is provided for informational purposes only. You need to review your clients investment objectives, risk tolerance, and liquidity needs before introducing suitable manager/investment programs. For tax advice, your clients should consult their tax professional regarding their particular situation. Asset allocation and diversification do not assure a profit or protect against loss in declining markets. 8 Prudential Investments» Wealth Management Solutions

11 For more information about how Prudential Wealth Management Solutions can help you move forward, please contact: SloT For BuSineSS CArd 9

12 Wealth Management Solutions is a division of Prudential Investments, LLC, Newark, NJ, a Prudential Financial company. Prudential Investments, Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide MACG539 Ed. 01/01/2012 For institutional client use only