Take advantage of our premium opportunities to reach your market

Transcription

1 Take advantage of our premium opportunities to reach your market The Australian Society of Ophthalmologists is the peak medico-political body for all ophthalmologists.

2 Ideal access to your key target market This exciting range of exclusive marketing opportunities will place your business in front of Ophthalmologists throughout Australia. As the peak professional body representing the medico-political interests of ophthalmologists across Australia, ASO has a financial membership of around two-thirds of all Australian eye surgeons. This includes Senior Specialists, Fellows, Registrars, and Retired Specialists. The reach and influence of the ASO has now expanded due to its merger with the Independent Ophthalmic Network (ION), which has been re-badged as ASO Business. ASO Business reflects membership interest in practice management, technology, IR & HR, financial investment and management, as well as marketing and promotion. A new membership category for Business Associates provides information and tools to allow ophthalmic practice professionals to improve their business operations. ASO continues to fulfil its role as a leading national advocacy organisation. Recent high profile campaigns to protect patient safety and wellbeing have captured the interest of all medical specialties and state and federal governments. These include our enforcement of rigorous standards for the diagnosis and treatment of glaucoma, and our reinstatement of Medicare patient rebates for cataract surgery. 2

3 EVENTS ASO Business Skills Expo Saturday 21 & 22 May Sydney ASO Business Skills Seminar Saturday 19 November Melbourne The Australian Society of Ophthalmologists recognises just how important the business side of life as a medical specialist is. That s why ASO Business was developed in ASO Business delivers tailored advice and training to ophthalmology practices to ensure they are running efficiently and effectively. ASO Business regularly stages business-focused events such as expos and skills seminars to further enhance career support for its ophthalmologist members. ASO seminars bring ophthalmologists up to date on the following key areas: practice management technology IR &HR financial investment and management legal protection marketing and promotion. Visit our Business page on website for full sponsorship details of these events. NETWORK OPPORTUNITIES RAISE YOUR BRAND S PROFILE GREAT EXPOSURE AND RETURN 3

4 PRINT ASO Bulletin Advertising opportunities MEMBERS BULLETIN April 2015 Vol. 10 The ASO Bulletin delivers ophthalmologists with a balanced and timely mix of news, feature stories and industry profiles. It also provides important updates about key medico-political and professional issues affecting the profession. The ASO Bulletin offers a premium range of marketing opportunities. Complete a booking form on page 8 today to ensure you don t miss out on this exceptional marketing opportunity. FEATURE STORY Low vision and depression WHAT S INSIDE Health Fund contracting IRIS update Ophthalmic assistants Heidelbery Engineering awarded by NASA Full page advertisement (full colour) - 6 opportunities: Bulletin Inserts (limited to 3 full page inserts) No larger than 210mm (w) x 275mm (H) Press ready pdf with 3mm bleed. Fonts converted to curves. $1,500 (plus GST) Price does not include cost of production or printing of actual insert. Inside front/back cover (2) 198mm (w) x 263mm (H) Press ready pdf with 3mm bleed. Fonts converted to curves. $2,500 (plus GST) Back cover (1) 198mm (w) x 263mm (H) Press ready pdf with 3mm bleed. Fonts converted to curves. $3,000 (plus GST) 4

5 ASO Business Skills Expo Save the date! 21/22 May 2016 Expressions of interest sought The ASO is calling for expressions of interest from interested speakers and sponsors for the 2016 ASO Business Skills Expo, to be held in Sydney on 21 and 22 May. This will be the third year the ASO has staged the popular event after taking over the reins from the Independent Ophthalmic Network in The expo showcases expert professional development advice for ophthalmologists in the range of disciplines required for successful practice in today s advanced world. From practice start-up and management, through to employment, medico-legal, finance, indemnity, and more. As the name attests, the expo is all about helping ophthalmologists harness their business skills. Expressions of interest can be directed to ASO Manager of Policy and Communications Katrina Ronne via phone: or katrina@aso.asn.au. What do you want to see at the expo? If you have a suggested topic for inclusion in the 2016 program, let us know! Call ASO Manager of Policy and Communications Katrina Ronne on or katrina@aso.asn.au to register your thoughts. Sponsorship places are limited. A free event for The ASO Business Skills Expo is free to all ASO members. The event is just one way in which the ASO members ASO is working to add value to your membership. So, save the date and we ll see you there. Save the date! 21/22 May Sydney We speak your language even if we do struggle to read your writing As a doctor, you devote a great deal of time to understanding your patients. At BOQ Specialist, we do the same with our clients. So when you talk to a member of our team, you ll feel like you are talking to a colleague or a partner who understands exactly what you need. Unlike a conventional bank, we understand the unique idiosyncrasies of medical professionals and are on call to help with any of your business or personal banking requirements. In fact, after nearly 20 years of working closely with doctors, you ll find we speak your language fluently (but please, no handwritten notes). Visit us at boqspecialist.com.au/medical or speak to one of our financial specialists on Equipment and fit-out finance / Credit cards / Home loans / Commercial property finance / Car finance / Practice purchase loans / SMSF lending and deposits / Transactional banking and overdrafts / Savings and deposits / Foreign exchange Financial products and services described in this document are provided by BOQ Specialist Bank Limited ABN (BOQ Specialist). BOQ Specialist is a wholly owned subsidiary of Bank of Queensland Limited ABN (BOQ). BOQ and BOQ Specialist are both authorised deposit taking institutions in their own right. Neither BOQ nor BOQ Specialist guarantees or otherwise supports the obligations or performance of each other or of each other s products. BOQSB /14 The ASO is calling for expressions of interest from interested speakers and sponsors for the 2016 ASO Business Skills Expo. Places are limited! Phone for more information. ASO Bulletin MEMBERS BULLETIN April 2015 Vol. 10 November Vol.11 ASO MEMBERS BULLETIN FEATURE STORY MBS Review Medicare under the microscope Advertising opportunities medicare Complete a booking form on page 8 today to ensure you don t miss out on this exceptional marketing opportunity. FEATURE STORY Low vision and depression WHAT S INSIDE Health Fund contracting IRIS update Ophthalmic assistants Heidelbery Engineering awarded by NASA Half pages (full colour) - 4 opportunities: Right position half page (2) 185mm (w) x 120mm (H) Press ready pdf with no bleed. Fonts converted to curves. $1,200 (plus GST) Left position half page (2) 185mm (w) x 120mm (H) Press ready pdf with no bleed. Fonts converted to curves. $1,000 (plus GST) Branding banner (mono) - 1 opportunity: Branding banner (Mono) 255mm (w) x 35mm (H) Press ready pdf with no bleed. Fonts converted to curves. 1 opportunity on post packet: $500 (plus GST) ASO Business Skills Expo 5

6 ONLINE E NEWS ASO EyeWatch The ASO EyeWatch is a monthly electronic news bulletin which keeps members up to date on important issues affecting their fields of practice. EyeWatch is personalised and sent to morse than 800 ophthalmologists and others interested in eye health care. EyeWatch is reader-friendly and can be accessed on electronic devices including smartphones and tablets so members can conveniently access your advertising messages at any place or time. EyeWatch has an average readership open rate of 50%, significantly higher than comparable electronic publications. Distribution details The ASO EyeWatch is an online newsletter distributed monthly to all members and other interested readers. It is in HTML format with links to relevant material. Banner advert Prime banner position on home page There is an exclusive opportunity on the home page so that every reader sees your advertisement as soon as they open their EyeWatch px (W) x 120px (H) Web optimised jpegs or PNG. Colour space RGB $ (plus GST) per edition 6

7 Publication deadlines MONTH PUBLICATION TYPE AD COPY DEADLINE PRINT DEADLINE JANUARY Eye watch Online Friday 8 Wednesday 13 FEBRUARY Eye watch Online Friday 5 Wednesday 10 MARCH Eye watch Online Friday 4 Wednesday 9 ASO Bulletin Print Monday 7 Monday 14 APRIL Eye watch Online Friday 8 Wednesday 13 MAY Eye watch Online Friday 6 Wednesday 11 Expo Event Saturday 21 / Sunday 22 JUNE Eye watch Online Friday 3 Wednesday 8 JULY Eye watch Online Friday 8 Wednesday 13 ASO Bulletin Print Monday 4 Monday 11 AUGUST Eye watch Online Friday 5 Wednesday 10 SEPTEMBER Eye watch Online Friday 9 Wednesday 14 OCTOBER Eye watch Online Friday 7 Wednesday 12 ASO Bulletin Print Monday 3 Monday 10 NOVEMBER Eye watch Online Friday 4 Wednesday 9 Skills Session Event Saturday 19 DECEMBER Eye watch Online Friday 9 Wednesday 14 7

8 ASO Advertising Booking Form Contact details: ASO Bulletin advertising booking (please tick): Company name: ACN / ABN: Advertising Back cover (full page) APR 2016 AUG 2016 NOV 2016 Primary contact name: Inside front cover (full page) Inserts (full page) Inside back cover (full page) Phone: Half page (right hand page) Half page (left hand page) Flysheet banner (mono) Postal address: ASO EyeWatch online (please tick): JAN 2016 FEB 2016 MAR 2016 APR 2016 MAY 2016 JUN 2016 Invoice attention to: Invoice JUL 2016 AUG 2016 SEPT 2016 OCT 2016 NOV 2016 DEC 2016 Terms and conditions: Advertisers must complete this form to secure placement. Payment for advertising required prior to production. Prices include GST. Artwork must be provided by ad copy deadlines provided on page 7 of this advertising kit. Artwork must comply with advertising specifications provided within this advertising kit. Name: Signed: Date: 8 Please submit this form via to katrina@asoeye.org

9 P F E info@asoeye.org W PO Box 1300 Spring Hill Qld 4004 Australian Society of Ophthalmologists Limited ACN: