Communications and Content Producer INFORMATION PACK

Transcription

1 Communications and Content Producer INFORMATION PACK CONTENTS: Selection Criteria (please address in a cover letter) & How To Apply Context and Scope HammondCare s Motivation, Mission and (our core values) 1. Selection Criteria Please briefly address each criterion individually in a cover letter bullet points or short paragraphs are OK 1. Minimum 6 years experience in a marketing or communications role that necessitated the creation of marketing content for both online and offline media 2. A relevant professional academic qualification in marketing, communications, or content development 3. Demonstrated ability to write and create a variety of forms of content is essential. For example: Website content/landing pages, marketing, brochures, testimonial stories & case studies, annual reports, social media, blogs, advertising and video scripts 4. Previous experience in implementing and publishing digital marketing including website CMS, marketing platform, social media and digital advertising is essential 5. Ability to handle a busy environment and juggle multiple projects and stakeholders effectively and positively 6. Capability to work independently and as part of a team with empathy, patience and passion 7. Commitment to engage and align with HammondCare s Christian Mission, Motivation and 8. A current drivers licence, safe driving record and willingness to travel between HammondCare s sites Additional Information to be provided with Application (information treated in the strictest confidence) 1. Do you have any medical condition/illness, which would prevent or hinder you from performing the work you have applied for? If YES, please give details (including dates). 2. Were you born in Australia? If NO, please give details of your citizenship, permanent residency or working visa (include copy of relevant documentation). 3. HammondCare recommends that workers continue to be made aware of the recommendations with regards to immunisation against Hepatitis B and Influenza as advised by the Department of Health. Although not compulsory, it is recommended that all workers know their vaccination and immunity (serology) status. How to Apply Please your resume and a covering letter addressing the above selection criteria to: Attention: HC Recruitment recruitment@hammond.com.au (Please note that calls cannot be taken at this initial application stage).

2 2. Context and Scope HammondCare is an independent Christian charity that exists to improve quality of life for people in need. We specialise in aged and dementia care, palliative care, rehabilitation, mental health services for older people, and other related health and aged care services. HammondCare seeks to embed evidence based best practice in its services and we provide these services through home care, subacute hospitals and residential aged care. Bringing these health, hospital and aged care services together, HammondCare has been able to develop innovative, flexible care models designed to serve people with complex health or aged care needs, regardless of their circumstances. HammondCare works to provide its staff with support, career development opportunities, education, responsibility and recognition, work/life balance, and satisfying roles. Summary of Position The role of Communications & Content Producer in the Marketing & Communications Team works within the Mission and of HammondCare to support the key objectives and priorities set out in Future Directions and marketing strategies. This role is a hands on implementation role working closely with the Marketing Strategy & Operations Manager and Marketing Managers. Key responsibilities are the development, creation and implementation of marketing communications in line with the marketing strategies, including internal external marketing & communications campaigns. This role is crucial for the creation of consistency, effectiveness and strategic alignment of communications across the HammondCare s range of portfolios. The selected individual will be a commercially astute communications professional with strong experience in managing and implementing communications content programs. This is a hands-on role requiring the planning, writing, creation, and implementation of communications activities and content. This role will suit someone who is energetic, proactive, and able to juggle multiple projects and priorities effectively, while collaborating and managing a variety of stakeholders. The candidate will have a strong commitment to the Mission, Vision and Christian Values of HammondCare. The essence of this role: Proactive development and hands on creation of communications content, including writing, website content updates, social media, newsletters, marketing, fundraising communications and photography & video management Development and management of specific internal & external communications programs and projects as briefed by the Marketing Managers and Marketing Strategy & Operations Manager Effective management of the internal customers of the Marketing & Communications Team, resulting in high levels of satisfaction in working with our team 3. Key responsibilities

3 Responsibilities Capability Outcomes 1. Development and creation of communications content 2. Support to the Marketing Managers in implementation and measurement of marketing activities and campaigns 3. Stakeholder and relationship management Live the Mission Demonstrates Excellence in Work Adapting Approaches Working Effectively with Others Demonstrates Excellence in Work Adapting Approaches Develops written and visual content in collaboration with and supported by the other members of the Marketing & Communications Team Develops marketing content and manages distribution of marketing for the Marketing & Communications Team Develops and updates content on the HammondCare website in collaboration with the Digital Content Manager Creates and publishes social media content when required in consultation with the Digital Content Manager Develops fundraising communications including appeals and newsletters in collaboration with the Fundraising Marketing Manager Manages photography and video production with agencies Timely and effective support to Marketing Managers in executing priority marketing & communications projects Manages specific briefed marketing activities/tasks, end to end - including developing project plans & management of stakeholders Effective briefing and management of external agencies on marketing projects when required Set-up and management of actionable reporting on Google Analytics for relevant HammondCare websites and landing pages Strong, effective and consultative working relationships built with key internal and external stakeholders Contribute to the Marketing team being a valued and respected Enabling team An appropriate balance exists between high quality and timely responsiveness Internal customers of our marketing & communications perceive the experience as efficient, collaborative and enjoyable Agency partners deliver high quality work on time and enjoy working with us

4 Capabilities for the Role Work Stream B Capability Description Behavioural Indicators Work Stream B Mission in Action Live the Mission Providing Leadership Working Effectively with Others Delivering Results Demonstrates Excellence in Work Adapting Approaches Align with HammondCare culture and values, and shape the culture by demonstrating the Mission in action Serving Others and Working Together. Lead self and others by seeking feedback and taking responsibility for personal and professional development. Empower others to develop the 6 capabilities to meet HammondCare s future directions. Serve people with passion, working together to focus on the needs of those we serve. Being deliberate about communication to engage others and achieve outcomes. Proactively partner and collaborate across teams and portfolios. Demonstrate self-awareness and motivation, and help others develop greater self-awareness. Perform the requirements of the role well and ensure role expectations and objectives are met. Solve problems effectively, ensuring that issues are fully understood. Manage performance and evaluate outcomes. Follow HammondCare s mission and apply evidence based practice to the way you work. Adapt to changing circumstances and perform role effectively in an environment of ambiguity and complexity. Embrace innovation by recognising situations or conditions where change is needed and influence others to improve. Demonstrates a strong understanding of the HC Mission, Motivation and Mission in Action and ensures that judgements, decisions and actions are aligned. Recognises and rewards aligned behaviour and challenges behaviour that contravenes organisational values. Serves as a role model that other people want to follow. Communicates and explains information clearly, can present and educate on areas of expertise in order to influence others. Commits to continuous professional development of self and team. Facilitates the improved performance of others by providing advice and guidance. Develops and empowers people to facilitate the successful achievement of goals. Develops direction and clarifies priorities for the team. Motivates oneself. Ensures the primary focus is on the needs of the people we serve. Seeks to see things from their point of view. Relates well, acts professionally and facilitates teamwork. Ensures productive outcomes are achieved. Is self aware and leads others to develop self awareness by recognising aligned/ unaligned actions and behaviour. Fosters a climate of trust and respect and supports team members. Adjusts own interpersonal style to meet the needs of others and changing situations. Achieves day-to-day responsibilities and meets expectations. Recognises the activities needed and the skills of team members to achieve planned outcomes. Holds others accountable for results. Uses skills and knowledge to problem solve and makes effective decisions ensuring that issues are fully understood; options are explored and others are consulted. Delivers a higher standard of service by applying current evidence based practice and HammondCare Mission for your role. Keeps abreast of best practice in the Industry. Sets standards for others to apply best practice and improves HC policies and procedures. Safeguards and maintains the organisations financial, physical and intellectual assets within scope of role. Monitors compliance with organisational controls and supports employees who report compliance issues. Implements sound approaches to manage complexity and change in their work. Looks for ways to improve and innovate and recognises when change is needed. Influences others on the need for change and develops plans to effect change. Facilitates openness to new ideas and different ways of thinking about work. Proactively asks questions and clarifies issues to enable changed practice and processes.

5 3. HammondCare s Motivation, Mission and