Louder Than Words. 10 Essential Engagement Steps...that Drive Results. Bob Kelleher President and Founder The Employee Engagement Group

Transcription

1 Louder Than Words 10 Essential Engagement Steps...that Drive Results Bob Kelleher President and Founder The Employee Engagement Group

2 Introduction have spent the better part of the past 25 years designing, implementing, and monitoring engagement initiatives Louder Than Words 2011* #1 selling Employee Engagement book AMAZON Sales 2

3 So, we feeling engaged these days? 3

4 Era of the Dis-Engaged ENGAGEMENT Dis-ENGAGEMENT 4

5 so where are we heading? 5

6 According to PWC s 2011 Global CEO Survey PricewaterhouseCoopers 2011 Global CEO Survey

7 83% of Executives list their Talent Management Strategy as their # 1 concern* * PricewaterhouseCoopers 2011 Global CEO Survey

8 What should Companies Do? Focus Today on the 10 Steps of Engagement

9

10 Step 1 Link to High Performance

11 Define Engagement Engagement is NOT Employee Satisfaction! 11

12 Step 1 Link to High Performance Definition of Engagement Unlocking your employees potential to drive high performance Engagement is about unlocking your employee s potential to drive high performance Company Performance Employee Engagement Employee Potential A Mutual Commitment resulting in the capture of Discretionary Effort 12

13 Step 2 It Starts at the Top

14 Step 2 Starts At The Top Leaders have to Own It 14

15 Step 2 Starts At The Top and Walk the Talk 15

16 Case Study 16

17 Step 3 Engage First Line Leaders

18 Step 3 Engage First Line Leaders Disengaged managers are 3 times more likely to have disengaged employees* * 2009 Sirota Intelligence Study C 18

19 Step 3 Engage First Line Leaders The #1 Driver of Employee Engagement is one s first line supervisor * Gallup survey of 80,000 Global Employees C 19

20 Step 4 Communication, the Cornerstone of Engagement

21 Leverage Technology 21

22 Step 4 Communication Communicate 13X 22

23 Step 4 Communication The Power of Branding 23

24 and your brand accelerator is Social Media

25 Yesterday I love working for Company ABC I hate working for Company ABC 25

26 I love working for Company ABC I hate working for Company ABC

27 Step 4 Communication But... we have challenges... 27

28 Step 4 Communication Who Sets Policy? 28

29 Brand both the What and the Why

30 CEO Howard Schultz

31 Once we started donating one pair of glasses to every pair sold, we met our annual sales target in three weeks, and donated 85,000 glasses in year one. Cofounder, David Gilboa

32 Step 5 Individualize Engagement

33 Step 5 Individualize Engagement By Generation 33

34 37% of Gen Y are unemployed yet 90% believe they currently have enough money 2010 Pew Research Center Millennials: A Portrait of Generation Next

35 STEP 5: Individualize your Engagement Step 5 Individualize Engagement By Inclusion & Diversity 35

36 Old Model - Diversity Drives & Motivation Age New Model - Inclusion and Innovation Parental Status Sexual orientation Physical abilities/ qualities Gender Race/ Ethnic Heritage Religious Beliefs Thinking Styles 36

37 Case Study We tell our clients, scrap your 30 second TV ad. Let's do 200 online videos in two days.. Key Word Search: Super Bowl Ad #25 Most Innovative Company, 2011 Fast Company

38 Step 6 Create a Motivational Culture

39 Step 6 Create a Motivational Culture Know Your Employees What they like to do An What Engaged you need Employee them to do What they re good at 39

40 Encourage Creativity and Innovation 40

41 But we have a challenge... 41

42 Frequency Creativity is unlearned as we go through life Laughter #113 Creativity 98% Questions #65 #83 #41 32% #11 #6 2% What a Great Idea Chic Thompson Retirement Age 42

43 So.. Birth- 5 years old: Age of Why 5-12 years old: Age of Why Not 12- Retirement: Age of Because 43

44 Step 7 Create Feedback Mechanisms

45 Step 7 Create Feedback Mechanisms Surveys 360 s Idea Venues Help Us Innovate Blogs Workshops Town halls 45

46 Step 8 Reinforce and Reward the Right Behaviors (and consequences for wrong behavior)

47 Step 8 Reinforce/Reward Right Behaviors Money Matters (Sort of) 47

48 Step 8 Reinforce/Reward Right Behaviors People are Motivated by Achievement 48

49 and hold people Accountable

50

51 Step 9 Track and Communicate Progress

52 Step 9 Track and Communicate Progress and not the negatives 52

53 Step 10 Hire and Promote the Right Behaviors and Traits

54 Do You Know Who You Are?

55 You don t have an Engagement problem, you have a Selection problem. The Employee Engagement Group 2011 All Rights Reserved

56 Case Study B Help Wanted: Join Our Team: We re Autocratic Overly Directive Super serious (no fun culture) Highly Structured

57 Case Study C We ll give you $3,000 to Quit now! Tony Hsieh, CEO of Zappos

58 Step 10 Hire the Right Behaviors & Traits The B.E.S.T Concept Behavior Education Skills Traits How one acts or reacts to specific circumstances The knowledge one carries with him/her The ability to put knowledge into action Characteristic s that define someone s personal nature 58

59 In Closing 59

60 The 10 Steps of Engagement Thank The Employee Engagement Group 60