CPC Start a Career Practice

Size: px
Start display at page:

Download "CPC Start a Career Practice"

Transcription

1 Page 1 Career Professionals of Canada Start a Career Practice Exploring Self Employment INFORMATION SESSION Sharon Graham Sharon@CareerProCanada.ca Career Professionals of Canada (866) info@careerprocanada.ca WEBSITE: CareerProCanada.ca CHAT ROOM: CareerProChat.ca COURSES: CareerProCourse.ca MEMBERS: CareerProCanada.org CONFERENCE: CareerProConference.ca

2 Page 2 Course Outline 1. What do I need to know about private practice? 2. Can I make money offering career services? 3. What services/products should I sell? 4. How should I structure my business? 5. How do I find prospective clients? 6. How much should I charge clients? 7. How do I sell the value of my services? 8. How do I deal with the competition? Stop and reflect Why are you considering self employment? Do you feel you have an entrepreneurial spirit? What career service might you provide? CLICK HERE FOR NEXT

3 Page 3 Career Professionals Survey 97% of self employed practitioners say their work is meaningful. Career Professionals of Canada, Career Professionals Survey, career professionals survey report/ Career Professionals of Canada MODULE 1 Start a Career Practice Exploring Self Employment What do I need to know about private practice?

4 Page 4 Millions The private sector is 19% of the career development workforce of CERIC Survey of Career Service Professionals, 2011

5 Page 5 The Canadian Landscape Every Canadian in the labour market needs a résumé. Potential clients vs. practitioners is staggering. Our field is working to raise the visibility of career services. The Canadian career business is continuously growing. Who are the Players? Government Service Providers Not for profit Service Providers Academic Career Guidance Counsellors Recruitment Consultants Graham Management Group s Affiliate Referral Program exclusively for Recruiters and Career Professionals Give your executive clients top notch support! Sharon Graham Canada s Career Strategist

6 Page 6 Stop and reflect What career service are you aware of? How will you distinguish your services from theirs? Who will be your support network? How will you connect with your network? CLICK HERE FOR NEXT Career Professionals of Canada MODULE 2 Start a Career Practice Exploring Self Employment Can I make money offering career services?

7 Page 7 Most self employed Career Professionals earn less than $50k, but there is the potential of earning more than $100k. Career Professionals of Canada, Career Professionals Survey, 2014 Average annual revenue for North American coaches averages $50,400. International Coach Federation Global Coaching Study, 2012 On average, full time coaches earn $82,671 per year and part time coaches earn $26,150. International Coach Federation Study, 2009 Almost 6 in 10 coaches experienced an increase in clients over the previous year. International Coach Federation Global Coaching Study, % of résumé writers have an increase in volume/profits over the previous year. Résumé Writers Digest Profile of Professional Résumé Writers, 2012

8 Page 8 Your Income is Based on your Input There is a gap between the top and bottom earners. The average salary of employed is steady, while income of self employed is less predictable. 66% receive income from multiple sources. 70% feel they are paid well for the work they do. Career Professionals of Canada, Career Professionals Survey, 2014 Stop and reflect Are you self motivated? How will you manage with an irregular paycheque? What are your other sources of income? Will you stick with it until you re established? CLICK HERE FOR NEXT

9 Page 9 Starting a Business You don t need a large amount of money to start a firm. You can start small and test the waters while earning money. You can set your own hours and work around your lifestyle. There is no limit to the amount of income you can bring in! Career Professionals of Canada MODULE 3 Start a Career Practice Exploring Self Employment What services/products should I sell?

10 Page 10 Hatching a Business Idea You can only make money doing what you know very well. Niche Marketing $ $$$ $$ Experts Specialists Generalists

11 Page 11 Microsoft Application Expertise 94% Word 89% Outlook 82% PowerPoint 60% Excel Career Professionals of Canada, 2014 Career Professionals Survey Self employed practitioners proficiency (intermediate or stronger) Stop and reflect What niche market will you be targeting? How will your services distinguish you? Can you work independently with Microsoft Office applications? If you need technical help, will you have support? CLICK HERE FOR NEXT Invest in your business 96% have the training to do the job well. 93% have the technology to get the job done. 90% have the resources to get the job done. Career Professionals of Canada, Career Professionals Survey, 2014

12 Page 12 90% of self employed have earned a degree. Career Professionals of Canada, Career Professionals Survey, % of self employed invest $500 or more annually for their own professional development. Career Professionals of Canada, Career Professionals Survey, 2014 Embrace Continuous Learning Validate your Expertise Stay Current Boost your Credibility

13 Page 13 Career Development Ethics and Standards Career Development Theory, Models and Practices Employment Interview Coaching and Consulting Career Transition Counselling and Consulting Advanced Résumé Development 48% of self employed have attended a conference in the last year. 43% of self employed have attended an on site workshop in the last year. Career Professionals of Canada, Career Professionals Survey, % of self employed career professionals have at least one certification. Career Professionals of Canada, Career Professionals Survey,

14 Page 14 Stop and reflect What training, technology, and resources do you have? Do you need to add to your credentials? How will you stay up to date with technology? How will you ensure your clients are getting current information? CLICK HERE FOR NEXT Read up Keep up with Industry News

15 Page 15 Participate in Virtual Events 53% of self employed have participated in a career related webinar or teleclass in the last three months. Career Professionals of Canada, Career Professionals Survey, Join Colleagues at Virtual Events

16 Page 16 Join a Mastermind Mentoring Group Share Learn Grow Develop Meaningful Relationships Do you deserve an AWARD OF EXCELLENCE? Career Professionals of Canada MODULE 4 Start a Career Practice Exploring Self Employment

17 Page 17 How should I structure my business? Typical Job Titles Career Coach Résumé Writer Career Consultant Career Counsellor Principal President Owner Consultant Business Model Virtual Face to Face Home Based Personal Name Office Based Business Name

18 Page 18 Business Considerations 1.Business Planning 2.Provincial Taxes 3.Business Number & Incorporation 4.Liability Insurance Business Considerations 1.Business Planning 2.Provincial Taxes 3.Business Number & Incorporation 4.Liability Insurance Business Considerations 1.Business Planning 2.Provincial Taxes 3.Business Number & Incorporation 4.Liability Insurance

19 Page 19 Business Considerations 1.Business Planning 2.Provincial Taxes 3.Business Number & Incorporation 4.Liability Insurance Stop and reflect Have you determined your business model? Do you have a formal business plan? Have you investigated taxes Do you want to incorporate or not? Is liability a concern for you? Why or why not? CLICK HERE FOR NEXT Agreement & Compensation Contract Payment Cash Cheque Card

20 Page 20 Agreement & Compensation Contract Payment Cash Cheque Card A typical résumé writer writes 2 4 résumés per week. Résumé Writers Digest Profile of Professional Résumé Writers, 2012 The majority of coaches maintain 10 active clients at any given time. International Coach Federation Global Coaching Study, % of self employed work more than 8 hours per day. 58% of self employed work fewer than 7 hours per day % 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Less than 4 hours 22% 4 6 hours 7 8 hours 9 10 hours More than 10 hours Career Professionals of Canada, Career Professionals Survey, 2014

21 Page 21 27% of self employed work more than 5 days per week % 20.00% 60% of self employed work fewer than 5 days per week 13% 15.00% 10.00% 5.00% 0.00% 1 day 2 days 3 days 4 days 5 days 6 days 7 days Career Professionals of Canada, Career Professionals Survey, Career Professionals Survey How self employed practitioners feel... 75% are likely to work evenings. 66% are likely to work weekends. 83% believe that the amount of work they are required to do is reasonable. Career Professionals of Canada, Career Professionals Survey, 2014 Stop and reflect Do you need help in creating a client contract? What will your process be for taking payment? What is your work schedule? How will you manage it? CLICK HERE FOR NEXT

22 Page 22 73% of self employed professionals say they have good work/life balance. Career Professionals of Canada, Career Professionals Survey, 2014 Career Professionals of Canada MODULE 5 Start a Career Practice Exploring Self Employment How do I find prospective clients?

23 Page 23 Canadians look first and foremost to on line sources when seeking a new position or job. CERIC Survey of Canadians, 2010 Get Found On line! Online Presence 76% have a personal website. 70% have recently posted or commented online. 45% have a personal blog. Career Professionals of Canada, Career Professionals Survey, 2014 Online Expertise 78% LinkedIn 60% Facebook 38% Google+ 34% Twitter Career Professionals of Canada, 2014 Career Professionals Survey Self employed practitioners proficiency (intermediate or stronger)

24 Page 24 Start Social Networking Join CPC s LinkedIn Group Over 2000 practitioners from across Canada Reach out and share with your colleagues Expand your leadership position and visibility Professionals Canada Want Real Clients? Get into PROFESSIONAL MEMBER Directories Prospects can find you in the CPC directory Accessible to Canadians Searchable by various specialties Member listings include a full page feature Associations Galore 100+ career related associations in North America. Career Professionals of Canada (CPC) Provincial Associations

25 Page 25 Hidden Job Market Students Less than $30k Visible Minorities More than $150k CERIC Survey of Canadians, 2010 Networking Works Stop and reflect How are you going to build your online presence? How are you going to get paying clients? Who will you reach out to in order to build your referral network? CLICK HERE FOR NEXT

26 Page 26 Get in the Media Globe and Mail National Post Business News Network Morning Shows on TV Regional / Local Newspapers Magazines & Small Publications Provide Free Assessments Gaining by Giving Back Write or contribute to publications Participate in career forums Lead teleclasses and webinars Share expertise through networking Become an expert blogger Deliver workshops and speaking engagements

27 Page 27 Stop and reflect How are you going to get the word out about your services? Do you prefer being interviewed or writing pieces yourself? In what ways can you gain clients by giving back? CLICK HERE FOR NEXT

28 Page 28 Career Professionals of Canada MODULE 6 Start a Career Practice Exploring Self Employment How much should I charge clients? Sales vs. Salary Calculator

29 Page 29 Real Life Example $200 Service Fee $100 Business Overhead $100 Actual Income Making Money Pricing is based upon many variables. Provide clients with add on services.

30 Page 30 Do Not Underprice Yourself What am I worth? What will they pay? Don t be Cheap Be the Best! Stop and reflect Are you a strong bookkeeper and money manager? What are your primary services? Do you have add on services? What are they? What will you be charging? Is that what you are worth? CLICK HERE FOR NEXT Career Professionals of Canada MODULE 7 Start a Career Practice Exploring Self Employment

31 Page 31 How do I sell the value of my services? Attitude is everything 91% are proud of their company brand. 97% are highly committed to their business. 94% feel that they are driven to make their business succeed. Career Professionals of Canada, Career Professionals Survey, 2014 Selling to Clients Virtually Personally

32 Page 32 Value Proposition and Sales Pitch The Personal Approach Listen to your customer needs Do not sell what you are not qualified to offer Be personable and model your client Always maintain high standards of personal conduct Honour commitments to clients Stop and reflect How will you be selling your services? In person or e commerce? What is your value proposition? What is your in person sales pitch? CLICK HERE FOR NEXT

33 Page 33 67% of people who say 'no' today will buy within a year. Gartner Research, 2010 Career Professionals of Canada MODULE 8 Start a Career Practice Exploring Self Employment How do I deal with the competition?

34 Page 34 Collaboration in Canada Practitioners want to collaborate to increase recognition. Potential clients vs. practitioners is staggering. The career business is growing in leaps and bounds. Consultants and writers specialize in niches. The referral/subcontract business is booming. PARTNER REFERRAL MODEL $ CLIENT YOUR BUSINESS 10 20% YOU $ $ $

35 Page 35 SUBCONTRACT MODEL $ 30 40% PARTNER CLIENT THEIR BUSINESS $ $ $ YOU The Very Best Way to Succeed Become known as a LEADER 9 out of 10 self employed career professionals say they are satisfied with their career. Career Professionals of Canada, Career Professionals Survey, 2014

36 Page 36 Stop and reflect Who can you collaborate with in the field? Are you ready to start building your leadership position? When will you take the plunge and start your career service? CLICK HERE FOR NEXT Career Professionals of Canada is a leading Canadian association for career practitioners. We are a member run, volunteer driven social enterprise. We re working together for career success! Thank You! As founder and executive director of Career Professionals of Canada, Sharon Graham is committed to setting the standard for excellence in the industry. Having built one of Canada s most successful résumé writing and career transition firms for six figure professionals, Sharon regularly acts as a consultant for practitioners who are operating small businesses. Sharon Graham Canada s Career Strategist Sharon@CareerProCanada.ca Top selling author and pioneer of innovations in the Canadian career development sector, she provides career practitioners with tools and resources to enable them to offer exemplary services. You can reach Sharon by e mailing sharon@careerprocanada.ca Career Professionals of Canada