wiltshire and swindon sport Strategy 2014/17

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1 S P O R T L O C A L LY wiltshire and swindon sport Strategy 2014/17 S U P P O R T I N G S P O R T L O C A L L Y S U P P O R T I N G S P O R S U P P O R T I N G S P O R T LOCA L LY

2 Profile of Wiltshire and Swindon Sport 2

3 History Geography Wiltshire and Swindon Sport (WASP) is one of 44 County Sports Partnerships established in 2000 by Sport England to support the achievement of its Sports Strategy. The Partnerships have continued to evolve and are now a well-established part of the sporting landscape in England playing a key role in increasing the number of people taking part in sport and physical activity. In 2012 WASP became a Community Interest Company (CIC) having previously been hosted by local government and established a new Board of Directors who are responsible for overseeing the strategic direction of the company. Wiltshire is a predominantly rural county covering 1,346 square miles and has a population of 635,000. It consists of two unitary authority areas, Wiltshire Council and Swindon Borough Council. The main population centres in the County are in Swindon, Chippenham, Trowbridge and Salisbury and there is a significant and growing military presence in the County. Wiltshire and Swindon has a relatively active population with 37.7 % participating regularly in sport (England 36%) a figure that has grown since the first Active People study in % of the population are currently involved in sports volunteering and 23.8% are members of a sports club. Cycling, Gym, Swimming, Running and Football are the most popular sports in the County and 53.8% of the population express an interest in doing more sport. The county has 1009 sports facilities accounting for 14% of the stock in the South West 1. There are 198 clubs accredited by Clubmark 2 with a further 54 working towards achieving accreditation. 1 Sport England local sports profile 2011/12 2 Clubmark 2013 SUPPORTING SPORT LOCALLY 3

4 Aims National and local partners The principle aim of WASP is to deliver services which benefit the community and in particular to promote and support sport and physical activity to the residents of Wiltshire and Swindon by; coordinating and providing a range of services, activities and information relevant to the development of sport and physical activity. The aims of WASP can only be achieved through working with national and local partners who share similar objectives. Building and maintaining these partnerships are key to the success of this strategy. Sport England invests Core Funding into WASP to provide a consistent set of services for National Governing Bodies and for Sport England. This investment seeks to increase the number of people playing sport each week across England. They invest in WASP to be the interface between national plans for sport and local stakeholders (including Local Authorities) and opportunities. Sport England funding divides into two key elements Core Services Funding and Programme Delivery Funding. Sport England is clear about what it requires WASP to deliver for this Core investment and will hold it accountable for the effective and efficient delivery through the County Sports Partnership Self- Assessment, Performance Management and Improvement Arrangements. The Core Services are designed to ensure a level of consistency across the network; WASP is expected to deliver the services outlined in this document and the supporting guidance as a condition of its funding award. 4

5 National Governing Bodies Across England there are many different National Governing Bodies of sport (NGBs) who have responsibility for managing their specific sport. Sport England recognise many governing bodies and support over a hundred sports in a variety of ways to help them deliver programmes that get more people playing sport. Between 2013 and 2017, a total of almost 500 million was invested into 46 NGBs who have submitted Whole Sport Plans that will create opportunities for more people to play community sport. 17 NGBs have identified Wiltshire and Swindon as a priority area within their Whole Sport Plan, with a further 6 NGBs identified by WASP as being key to the delivery of other Sport England programmes. These NGBs and their sports will be the primary focus of the work undertaken by the team. Wiltshire Council and Swindon Borough Council are a number of local partners in Wiltshire who have a shared commitment to increasing opportunities for participation in sport and physical activity. Wiltshire and Swindon benefits from a continued commitment from both Local Authorities to sport, leisure and physical activity and this is reflected in the key strategic documents.3 Wiltshire Council and Swindon Borough Council recognise the importance of physical activity in the health and well-being of its residents. The Swindon Sports Forum is a network for clubs promoting their interests and supporting the continued development of the diverse and vibrant club community in Swindon. There are 263 Primary and Secondary Schools in Wiltshire and Swindon, a number of independent sector schools and 3 Further Education Colleges. These are playing an increasingly important role in the delivery of national programmes. 3 One Swindon stronger together 2011, Joint Strategic Assessment for Wiltshire 2012/13 SUPPORTING SPORT LOCALLY 5

6 Financial profile Performance Sport England provides the majority of funding for WASP and this divides into two key elements Core Services Funding and Programme Delivery Funding. Core funding is used to facilitate the provision of the services outlined in the Sport England Core specification. Additional project specific funding is received from Sport England and this provides the capacity and project delivery funding. WASP also undertakes work independent of Sport England and derives additional income from this. As a CIC this income and other assets are designated to achieve the community interest objectives of the organisation promoting and supporting sport and physical activity for the benefit of the community in Wiltshire & Swindon. The performance of WASP is measured against internal and external indicators. Over recent years WASP has performed consistently well against the measures established by Sport England core specification. The most recent national programmes delivered by the team have seen participation targets exceeded (Sports Makers, Sportivate, Sports Unlimited) 6

7 We have received a huge amount of support from WASP through Sportivate funding to extend our offer and provide more free sports to those who simply can t afford it. Street Games Swindon SUPPORTING SPORT LOCALLY 7

8 Structure of Wiltshire and Swindon Sport 8

9 Currently WASP employs 10 staff who share responsibility for the delivery of all aspects of the Core Services 4 along with lead responsibility for specific projects. Finance Manager Financial management of core and Sport England projects. Office management. CEO Strategic leadership of the Partnership including governance arrangements. Management of key external strategic relationships Facilities and funding. Board Member. Marketing and Project Officer Marketing website and social media support to service delivery. Senior Sports Consultant (Satellite Clubs) Operational delivery of core services for a portfolio of NGBs Lead for satellite clubs. Operations Director Operational leadership of the delivery team, engagement with National Governing Bodies. Business and performance management. Lead for marketing and social media. Board member. Sports Consultant (Young People) Operational delivery of core services for a portfolio of NGBs. Lead for Primary Premium and Young Volunteers. Senior Sports Consultant (Coaching) Operational delivery of core services for a portfolio of NGBs Lead for Clubs and Coaching. Senior Sports Consultant (School Games) Operational delivery of core services for a portfolio of NGBs Lead for School Games. Sports Consultant (Sportivate) Operational delivery of core services for a portfolio of NGBs Lead for Sportivate. Sports Administration Apprentice General office administration support. 4 SUPPORTING SPORT LOCALLY 9

10 How the team works The staff team are supported by an independent Chair and Board of Directors who share responsibility for; Providing strategic leadership to WASP Extending the network and influence of WASP Supporting the Chief Executive and WASP staff Being an advocate for WASP and sport and physical activity in Wiltshire and Swindon Holding the Chief Executive to account for performance and financial management Compliance with legal and governance requirements 10

11 We have a very good working relationship with WASP. They have been very supportive of tennis and we have developed many schemes and programmes to increase tennis participation, including disability tennis. Lawn Tennis Association SUPPORTING SPORT LOCALLY 11

12 Aims of Wiltshire and Swindon Sport 12

13 Vision Wiltshire and Swindon has a strong, vibrant and diverse sports community that encourages participation and excellence. Mission To make a difference for the people who make sport happen by; Providing the best support, advice, information and opportunities; Building strong, successful and effective partnerships; Promoting participation and sustained involvement in sport. Values A Passion for sport, what we do and how we do it; Recognising we will achieve most through Teamwork; Being Professional in all aspects of our duties; Demonstrating and promoting Respect for the diversity in our sports community SUPPORTING SPORT LOCALLY 13

14 Strategic Objectives of Wiltshire and Swindon Sport 14

15 Providing the best support, advice, information and opportunities We will better support more organisations (NGB) to create the best sport and physical activity experience for everyone in Wiltshire and Swindon We will provide improved services in education, information and consultancy We will enable enhanced access to national funding for delivery We will facilitate better networking opportunities with and between partner organisations Building strong, successful and effective partnerships We will establish a clear and unique role and purpose for WASP within the local sporting landscape We will pro-actively contribute to the development of strategy for sports development in Swindon, and be effective in implementing our delivery role We will pro-actively contribute to the development of strategy for sports development in Wiltshire, and be effective in implementing our delivery role We will create new partnerships that further our objectives SUPPORTING SPORT LOCALLY 15

16 Promoting participation and sustained involvement in sport We will promote opportunities for people to take part in sport and physical activity as participants, volunteers and employees Support the sports community to create more opportunities to take part in sport and physical activity Develop the coaching, volunteer and professional workforce. Building and maintaining a sustainable organisation We will undertake activities that reflect our competencies and capabilities We will deliver what Sport England require at the standard they require it improving WASP performance in all areas We will maintain a flexibility to respond to a rapidly changing landscape and the opportunities this creates We will enable greater participation in sport for all We will grow and sustain our activities beyond the Sport England relationship where it is prudent and useful to do so We will operate in accordance with our rules as an independent Community Interest Company and in compliance with our Code of Governance and the requirements of our regulators 16

17 Strategic Objectives Objective Key Focus Area Key Activities Providing the best support, advice, information and opportunities We will better support more organisations (NGB) to create the best sport and physical activity experience for everyone in Wiltshire and Swindon We will have in place service level agreements outlining the support WASP will provide with every NGB that has identified Wiltshire as a priority area We will have in place a clear offer of the generic support to every NGB We will have readily available relevant and up to date local intelligence that NGB and other sports organisations can access We will provide improved services in education, information and consultancy We will have in place a needs led Education Programme We will have readily available relevant and up to date local intelligence that NGB and other sports organisations can access We will enable enhanced access to national funding for delivery We will provide regular communications to the sports community about opportunities to access national funding opportunities We will facilitate or support funding workshops for sports clubs We will facilitating better networking opportunities with and between partner organisations Using the intelligence that is available to us we will identify those partnerships that provide the opportunity to meet shared outcomes We will facilitate networking events based around WASP programmes ensuring all partners have the opportunity to contribute to their development and delivery SUPPORTING SPORT LOCALLY 17

18 Strategic Objectives (continued) Objective Key Focus Area Key Activities Building strong, successful and effective partnerships We will establish a clear and unique role and purpose for WASP within the local sporting landscape Working with the key local partners we will identify the key roles WASP will undertake Working with the key local partners we will identify the key roles WASP will work in partnership with others to undertake Working with the key local partners we will identify the key roles WASP will support partners to undertake We will pro-actively contribute to the development of strategy for sports development in Swindon, and be effective in implementing our delivery role Working with Swindon Borough Council, Swindon Sports Forum and others we will promote the full endorsement and adoption of the Swindon Sports Strategy We will undertake to engage each of the NGB identified in the Strategy We will undertake the key tasks identified in the Strategy We will pro-actively contribute to the development of strategy for sports development in Wiltshire, and be effective in implementing our delivery role Working with Wiltshire Council and other key organisations we will seek to promote the development of sports strategy We will create new partnerships that further our objectives We will identify local and national partners that share our aims and objectives We will establish partnership agreements with local and national partners 18

19 Objective Key Focus Area Key Activities Promoting participation and sustained involvement in sport We will promote opportunities for people to take part in sport and physical activity as participants, volunteers and employees, Working with NGB and others we will communicate opportunities for people to take part in sports activities Working with the clubs, Volunteer centres and others we will identify local volunteering needs and opportunities We will provide development opportunities for individuals seeking to gain qualifications as sports leaders Support the sports community to create more opportunities to take part in sport and physical activity We will develop, deliver or support local and national campaigns promoting participation in sport Develop the coaching, volunteer and professional workforce We will ensure the coach and club development programmes meet local needs We will increase the number of coaches, schools and others utilising Rightcoach We will enable greater participation in sport for all Working with key partners we will seek to increase the number of opportunities for people with disabilities to participate in sport SUPPORTING SPORT LOCALLY 19

20 Strategic Objectives (continued) Objective Key Focus Area Key Activities Building and maintaining a sustainable organisation We will undertake activities that reflect our competencies and capabilities We will ensure all staff and Board members have access to relevant training and development opportunities to maintain the necessary competencies within WASP We will ensure the composition of the Board provides the range of skills and knowledge necessary to support WASP We will deliver what Sport England require at the standard they require it improving WASP performance in all areas We will achieve the required performance rating in all areas of our operations We will achieve 100% of the participations targets for each of the Sport England funded programmes We will maintain a flexibility to respond to a rapidly changing landscape and the opportunities this creates We will promote a culture that ensures flexibility within WASP to adapt to new opportunities and situations We will develop and maintain local and national intelligence about the needs of partner organisations We will seek to work in collaboration with partners in the development of new opportunities that represent a mutual benefit We will grow and sustain our activities beyond the Sport England relationship where it is prudent and useful to do so We will ensure a full business case is developed and reviewed for any new activity WASP undertakes We will seek to introduce greater diversity in the funding WASP receives We will operate in accordance with our rules as an independent Community Interest Company and in compliance with our Code of Governance and the requirements of our regulators We will implement all of the recommendations of the Sport England Finance and Governance Audit We will implement all of the policy reviews outlined in the Governance Plan 20

21 Since April ,653 Sportivate participants have been retained & continue to take part in sport SUPPORTING SPORT LOCALLY 21

22 Current Operations Sport England Purpose Role National Governing Body (NGB) Support Support delivery of Whole Sport Plans Increase capacity/income generation/ Participation levels Sportivate Increase young people s participation Identify/develop/fund local delivery projects School Games Promote competitive school sport Organise and deliver Level 3 competitions in Wiltshire and Swindon. Co-ordinate cultural competitions Satellite Clubs Improve transition Develop new school/club partnerships Coach Development Improve/increase coaching Implement and deliver the County Coaching Plan. Co-ordinate a coach education programme for the county. Provide support for coaches to achieve minimum standards for deployment and deploy into the community Club Development Improve/increase club capacity Develop and deliver a club development plan for the county. Support clubs to achieve clubmark. Provide clubs with support to access funding opportunities Local influence/marcomms Promote SE strategy/ intelligence sharing Involvement /influence local strategic networks Volunteering Improve volunteering Deliver/promote volunteering support Primary School Premium Improve quality of PE and school sport To support primary schools and external partners with the delivery of the primary school sports premium 22

23 Partners National Governing Bodies (NGB), Clubs, Local Authorities, Leisure Centres, County Associations Notes This is the primary role identified by Sport England for all CSPs Funded through Sport England Core Award Funding to 2015 (in principle) NGB, Clubs, Local Authorities, Private Coaching Providers, Voluntary sector, Schools This programme is targeted at year old Funded through Sport England project funding (capacity and delivery) Funding to 2017 NGB, County Associations, School Games Organisers, Schools, Youth Sport Trust, Local Authorities Funded through Sport England project funding (capacity and delivery) Funding to 2015 Schools, NGB, Clubs This is a new programme linking secondary schools with community clubs (Satellite clubs) Funded through Sport England project funding (capacity and delivery) Funding to 2017 NGB, Coaches, Local Authorities, Sportscoach UK Funded through Sport England core award Local Authorities, Swindon Sports Forum, Clubs Funded through Sport England core award Local Authorities, NGB s, County Sports Partnership Network Funded through Sport England core award Clubs, Volunteer Centres Funded through Sport England core award Heads, Youth Sports Trust, School Games Organisers, Association for Physical Education (AfPE) Funded through Sport England project funding (capacity and delivery) Funding to 2015 SUPPORTING SPORT LOCALLY 23

24 Overview It is widely acknowledged that sport plays a significant role in our communities in Wiltshire. Outside of the personal rewards recognised by those who play sport there is a growing appreciation that it can generate a wider range of benefits that go beyond the participant, team or local club. Sport can and does make a positive impact on many individuals, their community and wider society. It contributes significantly to the local economy, is linked to the reduction of physical and mental illness, impacts on educational attainment, enhanced employability, self-esteem and impacts on crime and anti-social behaviour. Moreover the costs of non-participation in physical inactivity are significant and present a major challenge to us all. Sport England research indicates sport contributes 149m to our local economy through sports services, education and retail and there are some 5,000 people employed in sport. In addition there are significant socio - economic contributions made in the areas of health and volunteering. It is within this context that we have developed our Vision and Plan for Wiltshire and Swindon Sport, seeking to play our part in realising the significant value sport plays within our County and also contributing to the significant challenge of physical inactivity. wiltshire and swindon sport wasp The Coach House, 48 New Park Street, Devizes, Wiltshire SN10 1DS Telephone Registered Company no: Printed on Challenger Offset FSC certified paper. Design by