Working Successfully with the Japanese

Transcription

1 Working Successfully with the

2 De Beers De Beers LV is an independently managed company, established in 2001 by De Beers SA, the world s premier diamond mining and marketing company, and LVMH Moet Hennessey, the world s leading luxury goods company. De Beers LV brought a unique combination of diamond expertise and style to consumers with the launch of a global diamond jewellery brand bearing the De Beers brand name to be sold in De Beers stores throughout the world. In December 2002, De Beers LV opened its first Flagship Store in London. Since then, De Beers LV has opened jewellery stores across Europe, Asia, the Middle East and the USA. is a global culture and communication skills consultancy that assists the world s leading organisations to mitigate the risks and maximise the opportunities of working in a complex and ever-changing international environment. We work with international organisations such as De Beers to provide a complete suite of consultancy services as well as targeted intercultural, language and communication skills training.

3 Working Successfully with the De Beers LV contacted regarding the imminent opening of three concessions in Japan. De Beers LV understood the importance of the teams involved in this project understanding social and business culture. With this in mind, was commissioned to design and deliver training programmes for 25 employees who were currently in remote contact with Japan. As the stores in Japan neared completion the amount of contact was likely to increase and many of the delegates would be travelling to Japan for face-to-face business meetings. Training Objectives The key aims of the training were to: Provide participants with targeted information about society and business practices Increase participants awareness of cultural differences affecting communication styles and working practices Give participants opportunities to share experiences and raise any queries or concerns regarding working with the Challenges Key challenges were seen as: Designing a homogenous programme that would cover the requirements of participants working in a variety of roles, from Creative Director to Financial Analyst Organising the 25 participants into smaller appropriate groups for more effective training Including sufficient relevant information together with interactive activities in a relatively short training time of three hours

4 Training Approach The 25 participants were divided into smaller groups of five to six delegates. An agreed standardised programme was designed with bespoke modules for each group according to their job function with specific advice and tool kits on marketing, sales, merchandising, etc. Our Solution A flexible programme was designed with the following key components: Influence of history, religion and culture on business ethics business practices Establishing good working relationships with counterparts Meeting and negotiating styles Business etiquette and socialising Results As a result of the training, participants became more aware of the cultural differences that are at play when working with the and in turn were able to communicate more effectively with their counterparts. After De Beers concessions were opened in Japan further London based employees received similar training on working with the. The briefing, delivered to key De Beers LV personnel, provided not only an invaluable insight into working effectively with our counterparts but also an understanding of society and values - key to the success of our new operations in Japan. Claire Lamb HR Manager De Beers LV (UK)

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