Enhancing Employer Services

Transcription

1 Enhancing Employer Services Building professional relationships Presented by Kathy Lee January 19, 2012

2 Presenter: Kathy Lee, LMT, BS BS, Business Administration/ UW- La Crosse 1997 graduate of the Desert Institute of the Healing Arts,Tucson, AZ LMT / Private practice for 14 years / Resort / Hospice Faculty and staff member of DIHA and Cortiva Institute since Director of Career Services at Cortiva since 2010

3 Introduction What is the current employment outlook for Massage Therapists?

4 Introduction Employment Outlook for Massage Therapists According to the U.S. Bureau of Labor Statistics, projected employment for Massage Therapists is to increase as much as 19% by the year Massage Employment 19% Growth 2008

5 Introduction Statistics for May 2010 show that the median hourly wage is $16.78/hr and the annual median earnings is $34,900. (Yearly earnings vary depending on part time or full time status). Outlook is good and employment opportunities exist! (Source: )

6 Who is the Employer? Employers of massage therapists have increased considerably over the last 10 years: Spas /Resorts Fitness Clubs Rehab Centers Dental Offices Hair Salons Malls Hospice Peri-Natal Facilities Nursing Homes Wellness Centers Hospitals Chiropractic Offices Physical Therapy Offices University Athletics Airports Corporate Businesses Veterans Facilities Retirement Communities

7 How can you help Employers? Understanding employers needs and how best to support those needs will build a partnership that can lead to successful graduate placement and make everyone happy! What are some issues Employers currently face?

8 Understanding Employers Needs Trends On average, only 44% of new businesses with less than 20 employees survive four years. (source: U.S. Bureau of Labor Statistics)

9 Understanding Employers Needs Reasons for failure: Misguided expectations for having business Poor management Not enough start up / operating funds Poor location Lack of planning (no business plan)

10 Understanding Employers Needs Some Perceptions Employers think MTs have sense of entitlement. Employers feel many MTs lack initiative and ambition to advance their own careers. MTs do not think employers pay enough. MTs think employers work therapists too hard. (source: article)

11 Understanding Employers Needs Expectations (Employers) Need MTs to understand the cost / risks of doing business. Do your graduates appreciate the employer s investment and financial obligations?

12 Do they know...? Starting and building a successful business is a tremendous challenge. There are a multitude of details pertaining to operational logistics, legal documents and personnel that employers have to manage.

13 Understanding Employers Needs Expectations (continued) Need MTs to be job ready. New MTs often lack confidence & professionalism to engage with clients and coworkers quickly. Are your graduates self-directed?

14 Understanding Employers Needs Expectations (continued) Need MTs to give GREAT massages! This will ensure repeat customers which is a win-win for both the MT and the employer! Are your graduates well trained?

15 Put yourself in their place... Q: What would make their jobs easier? A: Having consistent, trusted resources to recruit qualified therapists. Easy to find, easy to use Targets the right pool of candidates

16 Put yourself in their place.... Q: What would make their jobs easier? A: Support from real people to answer questions and assist if needed Means having a reliable contact to follow-up

17 Questions?

18 Common Resources Massage Schools Websites Special Events

19 Poll What opportunities does your school offer to promote graduate placement? A. Online Job Board B. Career Fairs C. Recruiting Events D. School Tours for Employers E. Social Events

20 Massage Schools A great place to find new recruits just getting started in the profession. What do you do to help employers access your graduate pool?

21 Websites Online Job Board Helpful tool for employers to let graduates know about job openings. Exercise caution; Not all employers are reputable or legitimate massage businesses.

22 Websites Online Job Board (continued) Provide employers access to graduates resumes. Establishing two-way communication between employer and graduate can help communicate the supply and demand information both need.

23 Special Events Job Fairs Provide an opportunity for your graduates to meet face-to-face with potential employers.

24 Special Events Job Fairs (continued) Allow employers to set up an informational display to help answer questions people might have.

25 Special Events Job Fairs (continued) Encourage graduates to have their resumes ready and to practice their professional presentation skills!

26 Special Events Job Fairs (continued) BE CREATIVE! Make it a fun and exciting event!

27 Special Events Job Fairs (continued) Send a personal thank you or letter to each employer to acknowledge their participation and make them feel special!

28 Special Events Recruiting Events Very effective way to support each employer individually. Employers like having exclusive access to the graduate pool and freedom to conduct preliminary interviews right on your campus.

29 Special Events Find other creative ways to interact with employers: Host tours or social events on campus.

30 Additional Possibilities Consider what other services and resources you can provide to your employers for support: Workshops CE Classes

31 Questions?

32 Reach Out to Employers Get to know and develop a solid, professional relationship with all your employers. Don t wait for them to contact you.

33 Reach Out to Employers Conduct a site visit at their business to become familiar with the work environment. Make sure the employer has your resources and contact info.

34 Reach Out to Employers Make routine calls to see if you can be of service and/or to get job leads for your graduates.

35 Reach Out to Employers Conduct surveys to collect valuable feedback on employer needs. Get their suggestions. Implement them! Employers Performance Career Services Feedback Graduates

36 Conclusion Invest time and energy to really understand who your employers are, what their goals are, what their needs are and how best to support them. Each employer can require a different approach. Treat each as a unique and very important client because that s what they are. If you take care of the client, the client will take care of you! For success, attitude is equally as important as ability -Harry F. Banks

37 Contact Info Kathy Lee Director of Career Services Cortiva Institute, Tucson

38 AMTA School Membership Benefits AMTA 2012 Schools Summit Fast Facts Student Day at AMTA National Convention Teacher Talk Admissions Checklists School Advantage Webinars! Visit: us:

39 Thank you for attending!

40 Presenter, title, , phone