Part time Marketing Manager (Maternity Cover) (Term Time + 20 Days during Holiday Periods)

Transcription

1 Part time Marketing Manager (Maternity Cover) (Term Time + 20 Days during Holiday Periods) Duncombe School was founded over 75 years ago by local teacher Lily Taylor, who opened with just eight pupils. The school quickly outgrew its premises in Pegs Lane, Hertford, and moved to a larger building in Westfield Road, Bengeo. In 1951, we moved to our present Palladian-style mansion and extensive grounds in Bengeo, just outside Hertford. Duncombe is home to an array of well-behaved and inquisitive pupils who are supported by our team of friendly staff of teachers through to the catering team. We each share a clear vision of what an excellent Prep school looks like; I believe it can be defined as the willingness to explore the new, along with the confidence to stand on the established. This can be understood as a school that is prepared to take regular, reflective self-assessment both of the teaching and learning experience and its holistic provision. A school which keeps the faith, has confidence in its values, aims and ethos which are understood by the entire school community. We are a school that is prepared to embrace new technologies, which enhance both learning and teaching. A school which provides a vibrant and happy environment where pupils feel secure and safe, but are willing to be challenged and stretched. A school that is prepared to engage and take a lead in the debate about curriculum development, green agenda and current issues. Importantly it is a school that values the entire family and puts the needs of others at its heart. Our expectation and ambition for our pupils and their families continues to grow. It would be my personal pleasure to show you and your family around our school, stand alongside you and watch our pupils and teachers impress you with their passion for education, their manners and unpretentious confidence, their good humour and the pride they have to be part of Duncombe School. Job Summary An exciting opportunity has arisen at Duncombe School, in Hertford, for an enthusiastic Marketing Manager to support the delivery of a successful marketing strategy for a fixed term maternity cover of approximately months. The Marketing Manager is responsible for leading the development of the marketing strategy to support the growth aims of the School. The postholder will develop and implement timely, tactical marketing campaigns, generating admissions enquiries to achieve the School s growth targets. Customer retention is also a key aspect of this role and the postholder will be responsible for

2 scoping and delivering a programme of quality events, designed to build parent advocacy and establish engagement with the wider community. Key Responsibilities This is a role with a high level of accountability and the key measures of success will be as follows:- The number of new enquiries generated. The number of parent visits. The attendance of parents and prospects at School social and retention events. Building and sustaining strong and effective working relationships with the School s Business and Leadership team and Early Year staff Building and sustaining strong and effective relationships with the parent body of the School. Strategic Marketing Identify (school and non-school based) feeder relationships within the local community and, in collaboration with the Head, establish close working partnerships to generate new enquiries. Work with (and enhance where needed) the 2017/2018 Marketing strategy to support the school s Pre-Prep and Prep provision, identify new markets from which to recruit pupils including UK and non-uk families. Work with the permanent Marketing Manager (date TBC) to build 2018/2019 marketing plan based on knowledge gained whilst in the role. Identify relevant community based initiatives in which the school can play a relevant part, to support awareness / positive brand perception etc. Manage the school brand in the marketplace and the school community. Conduct competitive environment research to benchmark the activities of the school against local and regional competitors. Maintain the availability of statutory information on the school website including school contacts, proprietary information, etc. Management of the school website and related social media Work with Cognita s Digital department on pre agreed digital marketing plan. Tactical Marketing and Communications Develop a term-by-term marketing action plan for the school to support pupil recruitment and retention. Implement the marketing and promotional campaigns for the school (including digital marketing, local advertising, flagship events and targeted PR) Manage the marketing spend and ensure activities are planned within agreed budgets Develop and maintain up to date content for the School s communication vehicles e.g. the website, social media accounts etc. Develop communication channels including use of social media to promote recruitment and retention Develop and manage production of any marketing collateral including prospectus and direct marketing activities Manage relevant marketing based communications with prospective and existing parents including overseeing school newsletters

3 With the Business Manager, manage the school photography and videography, ensuring that the image banks are up to date and of high quality to support the development of internal and external marketing and communications. Ensure all restricted pupils photography requests are adhered to. Event Management Manage the promotion of admissions events (Open Days, Toddler Groups, transition events) and support colleagues in the organisation of these events. Manage the deliver of (pre and post) event. Evaluate, share and discuss wrap up of events with Business Team. Manage the associated budget and administering the event in the run up and on the day. Use the school s website, social media, newsletters and other channels to promote these events and use them to communicate the values of Duncombe School and refresh perceptions of the school. Relationship Management Contribute to the school management as a member of the Business Team. Working closely with the Headmaster, take a leading role in managing the relationship with Cognita s Marketing Department. Working closely with the teaching staff, take a leading role in managing termly campaigns and collating information required. Develop relationships with local nurseries, other schools, businesses and the wide community within the catchment area to raise the profile of the school and support recruitment. Management of all PR based media relations digital and offline - relating to promotion of the school including proactive message placement through drafting of press releases and establishing positive relationships with representatives from local media channels to enhance the reputation of each school Work with the Admissions Manager to understand the pupil enrolment position and admissions pipeline, using this data to influence School marketing and ensure it is accurately targeted. Other Contribute to the work of the Business Team. Assist the Business Manager when required with the recruitment of staff in formulating the job specification, advert and its placement and website communication on the school and Cognita sites Manage parent permissions for photography/videography ensuring that children for whom permission is not granted do not appear in photography or videography Any other duties, as required regularly or occasionally, to ensure the smooth running of marketing, communications and the school. Tasks & Activities Develop a termly marketing action plan for the School to support pupil recruitment and retention. Liaise closely with the Headmaster, Business Manager, Registrar and Cognita Marketing Manager focusing on the further development of the Duncombe brand.

4 Manage the marketing and promotional activity for the School (including local advertising, press relations, website and other digital areas) with approval from the Headmaster and assistance from Cognita s Marketing Team. Develop relationships with local nurseries, other Schools and businesses and the community in order to raise the profile of the School in the local area and support recruitment. Subcontract, collate and edit materials related to marketing activity and products including website, social media, School prospectus, magazine, newsletters and advertising. Plan, organise and promote events e.g. Open Mornings, Activity days and Senior School Fairs Attend all events (this will on occasion involve working outside key hours) Solely responsible for updates and developments of the School website on a weekly basis Main daily contact for in house events and activities that require marketing support Produce publications such as the Termly School Newsletter. Undertake such additional responsibilities as required, which are commensurate with the grade and responsibilities of the post. This job description describes responsibilities, as they are currently required. It is anticipated duties will change over time and the job description may need to be reviewed in the future. Qualifications Educated to at least A Level standard; a marketing degree or equivalent would be preferable. Personal and Presentational Qualities Essential/Desirable Highly experienced in operational marketing, and brand management. Excellent communication skills, both orally and in writing. Excellent personal organisation and time management. Strong line and relationship management skills. Professional Experience, Skills and Qualities A minimum of 5 years experience in Marketing with a good understanding of digital marketing; search, social, PR essential and event management. A minimum of 2 years experience working independently in a customer service role desirable Educated to degree standard or equivalent. Strong interpersonal skills and the ability to interact well with a variety of stakeholders. Outstanding all-round communication skills with meticulous attention to detail. The ability to be efficient, flexible and proactive. A creative problem-solver who works well under pressure. Experience in the education sector desirable but not essential. The ability to build relationships quickly and to interact in a pleasant and professional manner with staff and parents. Good ICT skills (e.g. Word, Access, Excel, PowerPoint) Hours of Work Term-time (35 weeks), 4 days a week, plus 20 days during Holiday Periods. The successful candidate would be in School at 4 days per week (26 hours, including 30 minutes for lunch each day). You will be required to attend as necessary to meet the needs of the School such events as (but not limited to) Open Mornings, Presentation Evenings, In-service Training Sessions,

5 Speech Day, Sports Day and other School functions. This will on occasion be out of the core working hours. Holiday Bank and public holidays are pro-rated. You are not entitled to take any leave during term time and are not permitted to carry over holiday entitlement to a subsequent holiday year. The holiday year runs from 1st September through until 31st August, staff joining part way through the holiday year will receive a pro-rata amount of holiday entitlement. Sick Pay The School offer the following enhancement to SSP: Length of Service: Amount of Full Pay per 12 months: 0 to 3 years 2 weeks Over 3 years 4 weeks Pension The Company is pleased to offer eligible employees the opportunity to join a Workplace Pension Scheme, details of which may be obtained from the Bursar. You will be automatically enrolled into a Pension Scheme unless you specifically Opt Out. The Scheme is provided by The People s Pension, specialists in providing Workplace Pensions. You will receive a member pack from Peoples Pension in the post to your home address during your 2 nd month of employment which will include details regarding the opting-out process should you wish to do so. Membership of the scheme is subject to operating rules, which may change from time to time and the School reserves the right to replace the current scheme with an equivalent scheme at its absolute discretion. Recruitment Process Please note that all applicants are required to complete the Cognita Application Form which can be downloaded from the following websites: CV s may be submitted in support of the application Form but CV s on their own are not acceptable. Applications by post and are permitted. Please send your application, before the deadline of 9.00am on Monday 5 th February 2018 to: Mrs Donna Saunders Marketing Manager Duncombe School 4 Warren Park Road Hertford SG14 3JA Donna.Saunders@duncombe-school.co.uk Interview date: TBC

6 WELFARE OF CHILDREN Duncombe School is committed to safeguarding and prompting the welfare of children and applications must be willing to undergo child protection screening appropriate to the job, including checks with past employers, and an Enhanced Disclosure via the Disclosure & Barring Service. The job holder s responsibility for promoting and safeguarding the welfare of children and young person s for whom s/he is responsible, or with whom s/he comes into contact will be to adhere to and ensure compliance with the relevant Cognita Safeguarding; Child Protection Policy and Procedures at all times. If in the course of carrying out the duties of the role, the job holder identifies any instance that a child is suffering or likely to suffer significant harm either at school or at home, s/he must report any concerns to the School s Child Protection Officer/Designated Safeguarding Lead or to the Head or indeed to the Regional CEO so that a referral can be made accordingly to the relevant third party services.