Role title Head of Volunteer Fundraising Directorate Income Generation

Transcription

1 Role title Head of Volunteer Fundraising Directorate Income Generation Location Salford Accountable to Regional Fundraising Director (with a remit to report to the Head of Volunteering & Community Development) Travel Regular Accountable for Reporting Staff, NA requirement DBS check No Core Role Anchor Level Ensure Ambition focus: Building the foundations for long-term growth Hours 35 Grade F Salary Competitive salary Contract type Permanent We are the UK s leading charity dedicated to conquering stroke. There are over 1.2 million stroke survivors in the UK. Almost two thirds have a disability and one third rely on others for help, making stroke one of the biggest causes of disability. We are continually working to improve the lives of stroke survivors and their families who deserve the very best treatment and care. We deliver amazing, life-changing support to over 60,000 stroke survivors and their families each year. We also fund research to find better treatments, campaign for better stroke care and help people understand how to spot and prevent stroke. This work is made possible by more than 4,000 talented volunteers and staff, our fantastic supporters and our strong relationships with the stroke clinical and research community. We work with integrity, demonstrating our values as one combined passionate, innovative, respectful and professional team.

2 Together we can conquer stroke. Directorate The Stroke Association is dependent upon voluntary support for over two thirds of its income and our Fundraising Directorate plays a vital role funding our research programmes, campaigns and helpline support and underpins our services supporting stroke survivors. It also covers the core costs of running the Association. Last year we raised 23.4m from individuals, companies, trusts, foundations and community organisations. We believe that there is potential to do so much more and under the leadership of a new CEO and Executive Director of Income Generation we are developing a new strategy for doubling income from voluntary fundraising. This new strategy will focus on long term partnerships and sustained support from key stakeholders. Purpose of role Every Stroke Association role is designed to contribute towards achieving our strategic ambitions. The particular focus of this role is to help us to achieve Ambition 6: Building the foundations for long-term growth. The Head of Volunteer Fundraising role is responsible and accountable for the strategic leadership and management of the approach to drive a step change in volunteer numbers and Stroke group engagement to deliver sustainable net income growth from volunteer activity. The Head of Volunteer Fundraising will lead on the creation, development and delivery of the Regional Fundraising Volunteer Strategy to the Regional Fundraising team, through a matrix management approach to develop plans, budgets, KPI s to deliver a step change in the numbers of volunteers supporting the Regional Fundraising team and volunteer income from fundraising activity. Critical to all of this work is that this role will need to be able to work with Stroke Support, Volunteering and Community Partnerships and most importantly with Head of Volunteering and Community Development to ensure that the Regional Fundraising teams develop integrated plans with all these stakeholders so that there is a coherent strategy across the UK to develop our community volunteering footprint and to maximise the effectiveness of our relationships with Stroke Clubs and Groups and their volunteers.

3 Key responsibilities of role Responsibility areas Performance Indicators Key Competencies To integrate fully on planning with Stroke Support, Strategy Volunteering and Community Partnerships team and Local Plans the Head of Volunteering and Community Volunteer Recruitment Development to ensure that there is a strategy and targets. integrated plans across the Uk to build our community volunteer footprint and to leverage engagement and support from our Clubs and Groups. To work sensitively and strategically with Clubs and Groups to understand their needs and motivations to enable them to engage fully with Stroke Association and to develop mutually beneficial relationships with the Regional Fundraising team. To be accountable for setting and achieving annual Volunteer Fundraising income and recruitment targets whilst contributing to broader departmental and organisational KPIs as agreed with Regional Fundraising Director to achieve a step change in income and volunteer activity whilst ensuring that the approach is embedded across all of Regional Fundraising activity. KPIs Volunteer Recruitment targets Joint working with Clubs and Groups Budgets Volunteer Recruitment targets KPIs Business Acumen Communicating and Collaboration. To lead and influence the Regional Fundraising team to create the building blocks, tools, processes and systems to ensure a step change in voluntary income and volunteer numbers across Regional Fundraising. Creation of Tools for Volunteer recruitment and management Change Readiness To develop integrated stewardship activities across Stewardship Plans

4 all Volunteer Fundraiser activity and ensure these are delivered by the Regional Fundraising team and Supporter Care team. Business Acumen To identify new routes, channels and audiences to promote Volunteer Fundraising activities and products amongst existing contacts of the charity and potential contacts. New approaches identified New Volunteers recruited Volunteer base diversified Business Acumen Change Readiness To ensure that all campaigns and activities are implemented with charity stewardship programmes and Charity s Key Messages and brand. To effectively Champion Volunteer fundraising giving across the charity and within the Regional Fundraising team and Volunteer Groups in particular. CWMP messages delivered through volunteer recruitment activity Brand consistency Senior management meetings, agendas Co-working with national Volunteer/Partnerships team, Change Readiness To ensure that all activities adhere to agreed Supporter Care and Data and Information Management guidelines. GDPR regulations and compliance To maintain up to date and accurate records on ThankQ to ensure data integrity. To lead on strategies to drive rapid and sustainable growth of our base of fundraising volunteers. Developing programmes to recruit, retain and develop supporters ensuring best possible supporter experiences to retain them. ThankQ data consistent and compliant New Volunteer data on ThankQ New Strategies Volunteer acquisition targets and KPIs achieved

5 Using Insight to target key segments, creating relevant offers to inspire supporters to engage with the fundraising offerings. To capitalise on Digital and Social Media channels as well as traditional promotion activities to ensure sustainable growth of the base of Fundraising volunteers. New Volunteer Fundraising offerings Volunteer acquisition targets and KPIs achieved Volunteer acquisition via Social and Digital Media activities KPIs achieved To act as the central point of expertise for all internal and external contacts on all matters concerning Volunteer fundraising. Senior Management team meetings, agendas and representation To represent the charity both internally and externally in all matters concerning Fundraising Volunteers as required by the Regional Fundraising Director. Senior Management team meetings, agendas and representation Conferences Internal/External representation for Stroke Association/Regional Fundraising

6 Mandatory responsibilities of role To undertake any other duties commensurate with the purpose and remit of the post. Responsibility areas Performance Indicators Key Competencies To ensure that you manage and develop your own and the Regional Fundraising teams performance in all areas of Volunteer fundraisin Evidenced attendance at personal training and regional events that objectives are achieved. All mandatory training is completed To follow the Stroke Association s policies and Procedures Performance and Development Review completed to standard. Familiar with competency framework including values, mission and vision. Accessed and read the Staff Handbook and any relevant policies and procedures to your role. Willing to travel during the course of your duties with possible overnight stays away from home. Change Readiness Business Acumen To contribute to any project work as required. Examples of project work. Business Acumen Change readiness

7 Person specification Education Degree or equivalent plus demonstrable professional experience. Willingness to undertake training and continuing professional development / Desirable Experience Demonstrable experience of national delivery of Volunteer Fundraising strategies Experience of planning work with national volunteer and community non-fundraising teams Demonstrable experience of working with volunteer led groups on fundraising activities Experience of working in a Charity Regional Fundraising environment. Experience of working with groups of volunteers influencing them to fundraise Experience of working holistically and collaboratively across a complex organisation to deliver a step change in Volunteering income and volunteer numbers to support a regional fundraising team Experience of developing Volunteer recruitment, management and retention tools in a regional fundraising environment Demonstrable experience of managing UK wide marketing activity for the development of Volunteering Fundraising income Experience of leading a matrix management approach to deliver Volunteer Fundraising income from a Regional Fundraising team Experience of engaging, inspiring people to connect with a charity so that they take action to

8 fundraise for the charity Experience of budget development, planning and forecasting Experience of achieving annual Volunteer Fundraising income and expenditure budgets. Experience of delivering formal presentations and public speaking Experience of project planning and problem solving Experience of analysing and interpreting data Skills and abilities Ability to use industry standard IT systems (e.g. Microsoft Office, , Internet, etc.) and fundraising relationship database proficiently. Ability to demonstrate empathy with volunteer led peer to peer support groups Ability to effectively use social media to promote Stroke Association and fundraising Ability to communicate effectively to a wide audience in a variety of mediums Ability to represent The Stroke Association professionally at all times Ability to work with attention to detail, to understand and interpret relevant legislation and apply to working practice Ability to work unsupervised and use initiative Ability to influence and persuade others

9 Ability to work under pressure and have developed techniques to meet deadlines Ability to forge and maintain professional relationships and to work as part of a wider team Ability to manage and motivate volunteers Other requirements Ability to demonstrate an understanding and commitment to our corporate values To be committed to the principles of equal opportunities and diversity To have an understanding of Stroke To have an understanding of peer to peer support volunteering The use of a car and full driving license to full the requirement of the role Willingness to work away from the office and stay away as necessary Organisational skills for fundraising activities involving the general publicity Willingness to work flexibly with regards to working patterns and duties and work irregular hours, evenings and weekends, as required Excellent written communication skills To be committed to the principles of equal opportunities and diversity To develop a clear understanding of and commitment to the vision and mission of the Association To be committed to and understand the Stroke Association s corporate values as they apply to your

10 role and the work you do This information will be used as part of the shortlisting process.