Cover Letter Workshop

Transcription

1 Cover Letter Workshop Career Development Centre

2 Learning Objectives To understand the purpose of a cover letter To understand what makes a cover letter effective Become aware of the cover letter resources available through the Career Development Centre

3 Purpose of a Cover Letter 1. Introduce yourself 2. Indicate your reason for sending the letter 3. Demonstrate your interest and suitability 4. Expand on information presented in the resumé and why it adds value to the company and to the target job

4 When do you think the cover letter is reviewed? The majority of employers read the cover letter after an initial review of the resumé

5 An Effective Cover Letter Is targeted to the job, industry and employer Demonstrates your suitability by showing that you know and understand your qualifications as they relate to the job Shows the employer you understand how you will make a tangible contribution to the organization Focuses on what you will do on the job in the future; not what you have done in past jobs

6 This Means You Must: Do your research on the industry and organization, and individually target each application Understand the key job requirements Know your most relevant qualifications Do not simply restate a lot of details from your resumé expand and connect Focus on a few key points, perhaps 3-5 key themes or qualifications Do not try to explain everything from your resumé Do not try to cover every requirement from the posting

7 3 Parts of an Effective Cover Letter Part I Part II Appearance Organization Content Part III Effective Cover Letter

8 Part I: Appearance

9 Appearance Consistency between resumé and cover letter formats Header style matches your resumé

10 Appearance Margins: be consistent and leave white space Font: selective use of colour and same font as resumé

11 Part II: Organization

12 What to include?

13 50% of Canadian employers said their ideal length for a cover letter is one page and 37% said they prefer half a page

14 Format Introductory paragraph Introduction and greeting; goal is to grab the employer's attention and interest Middle paragraphs (4 layout options) Persuade the employer that you have the specific skills/qualifications/experience Show your research and how your qualifications fit with the job Connect examples to the target job Closing paragraph Thank the employer and request an interview with confidence

15 1. Paragraph Layout 2. Bolded Points

16 Additional Layout Options 3. Skills Match 4. Bulleted Points

17 Part III: Content

18 3 Types of Cover Letters 1. Responding to a specific job posting 2. Referral by another person 3. Prospecting (inquiring about potential positions) Your application is 85% more likely to be read if you have had previous contact with the prospective hiring authority. - The Job Search Solution - Tony Beshara

19 Do you know the addressee s name? YES Begin with a personal greeting: Dear or To Use a proper title: Mr. or Ms. or Dr. If you do not know the person s gender, use the first and last name (do not guess at gender): For example, To Robin Smith, or, Dear Robin Smith NO Can call the company to discern exact name of screener Address your letter to a specific position or committee. For example: To the Director of Human Resources or Dear Hiring Committee Use Dear Sir/Madam or To Whom it May Concern

20 Keys to the Opening Paragraph The name of the position or department How you learned of the opportunity (i.e., referral) One or two key qualifications to grab employer s attention Why you are interested in this position or organization (be brief)

21 Responding to a Specific Posting

22 Prospecting Keeps the ball in his court

23 Body Paragraphs What are you trying to do in this section? Demonstrate that you know the key components and functions of the job Present your relevant and transferable skills and connect them to the job This section may contain 2 to 3 paragraphs

24 Options for paragraph organization Option 1: Organized based on what you offer Discuss the relevance of your education and/or training Discuss the relevance of your experiences (paid/unpaid) Option 2: Organized based on the job s demands Example: Customer/client management needs of job Technical/administrative needs of job Do not repeat specific details and facts from your resumé

25 Selling Education Mention specific, relevant skills you developed or knowledge you acquired during your education (do not list your courses) Focus on your applied knowledge and its relevance do not focus on the fact that you learned something Do not say During my studies, I learned.... Instead, say... My knowledge of (finance or child development, etc.) includes.... or I understand the importance of.

26 Selling Qualifications When discussing specific skills/qualifications: Do not simply list a number of skills and claim to have them Do provide relevant, specific examples of key skills Do indicate that you understand how the key skills are relevant or how they will be used on the job Example: My background working with the public has provided me with the skills to effectively manage customer inquiries and relationships. My ability to listen and explain information with clarity and enthusiasm makes the customers feel welcome. This will be a benefit to your organization when you seek to increase repeat customer business.

27 Selling Experience When discussing previous work experiences: Mention specific relevant skills you developed, but do not focus on the exact job where you developed them For example, if you had previous experience working as an assistant manager at a retail store, you do not need to list the job title and name of the store. You could say... As a result of my previous experience working in retail managing complaints from the public, I have a solid understanding of

28 Connecting experience to the job Tell the reader how your skills will aid you in succeeding at the requirements of the job you are trying to secure Example: Server in Restaurant Seeking Entry-Level Marketing Position In addition to my marketing coursework, I have employed marketing and customer-service skills in the restaurant field. In my most recent position, I marketed appetizers, desserts, and other add-ons to customers and added value to their dining experience. I would like to apply the same sales savvy and interpersonal skills in the marketing position with your firm.

29 Connecting experience to the job Tell the reader how your skills will aid you in succeeding at the requirements of the job you are trying to secure: Example: Resident Don Seeking Sales Position I am very excited about contributing my talents in the field of professional selling. I have served as a resident advisor for two years, and I was very surprised at how much selling goes on. I have learned quickly that the more you know about your customer, your product, and how to adapt to each situation, the easier the sale becomes. My success in understanding client needs results in effective selling to stakeholders. This makes me an ideal candidate for your sales team.

30 Closing Paragraph Avoid being too repetitive, bland or generic Show your understanding of yourself and the job by selecting insightful points Summarize 2 or 3 key, unique points I am very interested in using my skills in coordination and planning, in particular my ability to identify opportunities and generate public interest to assist your team as an....

31 Closing Paragraph Express your interest in meeting with the employer Advertised position: invite the employer to contact you I believe my qualifications, in particular my understanding of, in combination with my excellent skills, will be of interest to you in the selection process. I would appreciate the opportunity to meet and discuss this position at your earliest convenience. OR Unsolicited application: invite the employer to contact you but indicate that you will reach out within a time frame I will be in Toronto on Sept 2 nd. Would it be possible to arrange an opportunity to meet? I will contact you early next week to arrange a convenient time. If you have any questions, please contact me.

32 Final Tips Always target your letter to an organization and a specific job or department Your letter should compliment and build from your resumé Your letter should reflect you (your style, language and personality) Ensure your letter is error free Always follow-up on every letter you send

33 Career Resources Resumé and Employment Letters Guidebook wlu.ca/career Resumé & Cover Letter critiques in-person, telephone, or skype Resumé & Cover Letter proofreading service after a critique appointment For quick questions, visit our drop-in, (Monday to Thursdays, 1 3 p.m.)

34 Connect with us! x4495 wlu.ca/career facebook.com/lauriercareercentre lauriercareercentre.wordpress.com linkedin.com (Laurier Career Centre