Branding Policy PTHB / COM 002. Communications Manager. Board Secretary. Approval Date: 30 September 2015 Document Type: Policy Non-clinical

Transcription

1 Branding Policy Document Reference No: Version No: 1 PTHB / COM 002 Issue Date: October 2015 Review Date: October 2018 Author: Document Owner: Accountable Executive: Approved By: Communications Manager Communications Manager Board Secretary Executive Team Approval Date: 30 September 2015 Document Type: Policy Non-clinical Scope: PTHB wide Disclaimer Powys Teaching Health Board is the operational name of Powys Teaching Local Health Board Bwrdd Iechyd Addysgu Powys yw enw gweithredol Bwrdd Iechyd Lleol Addysgu Powys

2 Version Control Version Summary of Changes/Amendments Issue Date 1 Initial Issue Oct Recoded COM 002 (previously CP 008) Jan 2018 Issue Date: October 2015 Page 2 of 7 Expiry Date: October 2018

3 Item No. Contents Page Engagement and Consultation 4 Equality Impact Assessment 5 1 Introduction 6 2 Objectives 6 3 Responsibilities 6 4 Monitoring Compliance, Audit & Review 7 5 References 7 App. Appendices Page No. A Branding Principles 8 Issue Date: October 2015 Page 3 of 7 Expiry Date: October 2018

4 ENGAGEMENT & CONSULTATION Key Individuals/Groups Involved in Developing this Document Role Communications Manager Circulated to the following for Consultation Date Role / Designation 15/09/15 Executive group 15/09/15 Web development group Evidence Base Please list any National Guidelines, Legislation or Health and Care Standards relating to this subject area? This policy has been developed based on the NHS Wales Branding Guidelines Issue Date: October 2015 Page 4 of 7 Expiry Date: October 2018

5 IMPACT ASSESSMENTS Equality Impact Assessment Summary No impact Adverse Differentia Positive Age Disability Gender Race Religion/ Belief Sexual Orientation Welsh Language Human Rights Risk Assessment Summary Statement The Branding policy has been developed to ensure that all material produced by PTHB is easy to read and presented in a professional format. This will have a positive impact on a number of groups by ensuring that public facing documents have a minimum font size, are written in an easy to read format and are bilingual. Have you identified any risks arising from the implementation of this policy / procedure / written control document? no risks identified Have you identified any Information Governance issues arising from the implementation of this policy / procedure / written control document? no risks identified Have you identified any training and / or resource implications as a result of implementing this? Cost of translation may increase as a result of enforcing this policy there is no change to the rules on translation but enforcement could have an impact. Translation costs are picked up by the Equalities Manager and not individual departments. Printing costs could increase as well and these costs are picked up by the individual department. Issue Date: October 2015 Page 5 of 7 Expiry Date: October 2018

6 1. Introduction An organisation s brand is so much more than its logo, name or slogan it s a reflection of its purpose and values and is derived from who it is, who it wants to be and who people perceive it to be. Presenting a consistent image to everyone is essential to having an effective brand. In order to comply with this policy, the requirements for all staff to follow have been set out in appendix A branding principles. 2. Objective Branding and communication is the responsibility of every employee of the health board. We must all ensure that we represent the health board professionally in everything we do. Our values and aims are: Improving health and wellbeing Ensuring the right access to the right services at the right time in the right place Striving for excellence Involving the people of Powys Making every pound count Valuing, supporting and developing our staff These values should be at the heart of everything that we do as an organisation. They should be referred to in documents and other publications where appropriate. 3. Responsibilities 3.1 Communications Team It is the responsibility of the Communications Team to: Ensure that all material produced by the team meets the policy requirements. Support other staff with correct implementation of the policy. Observe and report breaches of policy and give advice to the relevant departments Issue Date: October 2015 Page 6 of 7 Expiry Date: October 2018

7 3.2 Head of Department Departmental Heads are responsible for ensuring that all material produced by their department meets the requirements of the branding principles. 3.3 All staff All staff must adhere to the rules set out in the branding principles (see Appendix A). 4. Monitoring Compliance, Audit & Review Monitoring of compliance will be led by the Communications Team but is the responsibility of all members of staff. Staff should feel empowered to comment on and report breaches of the policy. This document will be reviewed initially after six months and then every three years or earlier should audit results or changes to practice within PTHB indicate otherwise. 5. References / Bibliography WG NHS Wales Identity Guidelines Issue Date: October 2015 Page 7 of 7 Expiry Date: October 2018