Role Description Marketing & Communications Officer

Transcription

1 Role Description Marketing & Communications Officer Cluster Planning and Environment Agency Sydney Living Museums Division/Branch/Unit Directorate/Marketing & Audience Insight Team Location The Mint Classification/Grade/Band Clerk Grade 5/6 Role Number CM017 ANZSCO Code PCAT Code Date of Approval 10 July 2017 Agency Website Agency overview Sydney Living Museums is a leading government agency in Australia with responsibility for conserving, managing, interpreting and activating places and sites of local, national and international significance. Established in 1980, our collection includes the UNESCO World Heritage listed Hyde Park Barracks, The Mint, Australia s oldest surviving government building through to the twentieth century Rose Seidler House, which marks the arrival of the modernist movement to Australia. The collection is unlike other museums in that the significance of each is in the whole, and not just in the parts. The awareness of place frames each narrative. Our audiences are local, regional, national and international. Sydney Living Museums is a state cultural institution, reporting to the Minister for the Arts. The Marketing and Audience Insights Team is accountable for developing and promoting the SLM brand to drive recognition in order to grow audiences, increase revenue and value for SLM. The areas of focus for the team include; Marketing Communications (including Media and Public Relations) Audience Research (providing data, statistical analysis and research findings to inform and enhance visitation) and Membership (acquisition of new members and support of existing members) The team works across all mediums to raise awareness of the activities of the organisation, analyse visitation and market data to ensure effective decision making and allocation of resources to achieve organisational objectives in relation to sustainable membership, audience growth and brand awareness and health. Primary purpose of the role Develop and implement successful marketing and communications programs and tactical campaigns to maximise audience development opportunities and agency profile. 1

2 Key accountabilities Develop, manage and execute marketing and communications campaigns across main media, digital and below the line channels for programs, exhibitions and properties to maximize exposure for the agency. Plan and book media, prepare creative and design briefs, copywriting and content generation, manage collateral sign-off processes and image library management to enable efficient agency promotion. Work with the Marketing & Communications Managers to support cooperative marketing initiatives and cross promotions with cultural institutions, tourism providers and local government. Contribute to marketing and communications programs specifically targeting the tourism sector to improve the agency s reach and visitation. Coordinate to the agency s e-newsletter and identify opportunities to grow the subscriber database. Maintain the integrity of constituent data constituent data to ensure data is recorded accurately and updated on a regular basis. Coordinate exhibition launches to ensure appropriate levels of staff, signage and equipment requirements are met. Develop effective working relationships to identify opportunities to reach new audiences and determine new ways in which the public can engage with and learn about the agency s properties, activities and collections. Key challenges Securing internal support for the development and delivery of marketing and communications programs to facilitate and manage a variety campaigns in a deadline driven environment. Implementing effective evaluation and feedback mechanisms to ensure ongoing quality improvement in the delivery of marketing and communications activities. Key relationships Who Internal Why Head of Marketing & Audience Insight Receive strategic direction in relation to the development and implementation of campaigns that are consistent with overarching agency strategies. Marketing & Communications Managers Provide support in the delivery of digital marketing, online publicity and social media activities. Assist in the preparation of campaign budgets and reporting including management of monthly invoices. Provide support as required on other projects. Marketing & Audience Insight Team Communicate with on marketing and communication campaigns. Work with to ensure Team s targets are achieved. Staff across the agency Coordinate with to ensure marketing and communication campaigns are delivered on time within budget. Liaise with to roster and provide briefings on program launches and media events. Liaise with to improve and maximise SLM s online presence. Develop effective working relationships. Role Description Marketing & Communications Officer 2

3 Who External Why External contractors Liaise with to ensure signage and equipment are delivered on time for program launches and media events. Cultural, tourism, retail, corporate and community sectors and local government. Liaise with to improve and maximise SLM s online presence. Provide strategic partnerships and develop networks with. Role dimensions Decision making This role: Takes active ownership of own work and seeks input from key stakeholders. Works with a degree of independence in respect to their day to day work priorities and workload management within approved work programs. Works independently to implement approved programs, projects and activities on time and within budget. Refers to supervisor for decisions that require significant change to strategic approach; that are likely to escalate; cause undue risk; create substantial precedent; or are outside of delegations limits. Prioritises and manages multiple tasks and demands including matters with critical turnaround times. Maintains efficient lines of communication. Reporting line This role reports directly to the Head of Marketing & Audience Insight. Direct reports Nil Budget/Expenditure Nil Essential requirements Tertiary qualifications in marketing, public relations or related discipline and a minimum 3 years experience in marketing and communications. Capabilities for the role The NSW Public Sector Capability Framework applies to all NSW public sector employees. The Capability Framework is available at Capability summary Below is the full list of capabilities and the level required for this role. The capabilities in bold are the focus capabilities for this role. Refer to the next section for further information about the focus capabilities. Role Description Marketing & Communications Officer 3

4 NSW Public Sector Capability Framework Capability Group Capability Name Level Display Resilience and Courage Act with Integrity Manage Self Value Diversity Communicate Effectively Commit to Customer Service Work Collaboratively Influence and Negotiate Deliver Results Plan and Prioritise Think and Solve Problems Demonstrate Accountability Finance Technology Procurement and Contract Management Project Management Focus capabilities The focus capabilities for the role are the capabilities in which occupants must demonstrate immediate competence. The behavioural indicators provide examples of the types of behaviours that would be expected at that level and should be reviewed in conjunction with the role s key accountabilities. NSW Public Sector Capability Framework Group and Capability Level Behavioural Indicators Personal Attributes Manage Self Relationships Communicate Effectively Adapt existing skills to new situations Show commitment to achieving work goals Show awareness of own strengths and areas for growth and develop and apply new skills Seek feedback from colleagues and stakeholders Maintain own motivation when tasks become difficult Tailor communication to the audience Clearly explain complex concepts and arguments to individuals and groups Monitor own and others non-verbal cues and adapt where necessary Create opportunities for others to be heard Role Description Marketing & Communications Officer 4

5 NSW Public Sector Capability Framework Group and Capability Level Behavioural Indicators Relationships Work Collaboratively Results Deliver Results Business Enablers Project Management Actively listen to others and clarify own understanding Write fluently in a range of styles and formats Build a supportive and co-operative team environment Share information and learning across teams Acknowledge outcomes which were achieved by effective collaboration Engage other teams/units to share information and solve issues and problems jointly Support others in challenging situations Take responsibility for delivering on intended outcomes Make sure team/unit staff understand expected goals and acknowledge success Identify resource needs and ensure goals are achieved within budget and deadlines Identify changed priorities and ensure allocation of resources meets new business needs Ensure financial implications of changed priorities are explicit and budgeted for Use own expertise and seek others expertise to achieve work outcomes Perform basic research and analysis which others will use to inform project directions Understand project goals, steps to be undertaken and expected outcomes Prepare accurate documentation to support cost or resource estimates Participate and contribute to reviews of progress, outcomes and future improvements Identify and escalate any possible variance from project plans Role Description Marketing & Communications Officer 5