Business Institutional (ILO), Program (PLO), and Course (SLO) Alignment

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1 Business Institutional (ILO), Program (PLO), and Course (SLO) Alignment Program: Business Management/Marketing Number of Courses: Date Updated 10/9/13 Submitted by Kurt Hull, Ext ILO Rating Rubric 4 - A major focus of the course. Direct instruction is provided. Students are evaluated multiple times (and possibly in various ways) throughout the course. 3 - An important part of the course. Some direct instruction is provided and students are evaluated on the concepts once or twice within the course. 2- Only a minor focus of the course. Some instruction is given in the area but students are not formally evaluated on the concepts. 1- May be tangentially part of the class, but is not directly taught or evaluated or is not part of the course at all. Institutional Learning Outcomes (ILOs) I. Content Knowledge II. Critical, Creative, and Analytical Thinking III. Communication and Comprehension IV. Professional and Personal Growth V. Community and Collaboration VI. Information and Technology Literacy Overall Program Rating Rate each from 1-4 based on above rubric Program Level SLOs PLO #1 Venture Business Plan Examine developing the new venture business plan, resources for business plan preparation, and develop a business plan. (Management) PLOs Alignment I II III IV V VI PLO #2 Small Business Marketing Plan Creating a marketing plan, using all of the components, for a traditional small business. (Marketing) PLO #3

2 Business 11 Accounting for Small Businesses: SLO #1 Accounting Information Analyze accounting and explain the importance of accounting information X Business 12 Advertising: SLO #1 Marketing Strategies Compare, contrast, and evaluate marketing strategies and techniques in all media, including advertising, market research, personal selling, public relations, and sales promotion in both domestic and international environments. Attracting Prospective Buyers Formulate strategies for advertising media, market research, persona; selling, public relations and sales promotion, including design and composition of tangible visuals for others to implement as a means of attracting prospective buyers. Analyzing Issues Analyze the environment, regulator, and ethical issues in marketing and advertising

3 Business 14 Marketing: SLO #1 Global Economy Examine marketing strategies and concepts and their importance in a global economy. Marketing Plan Analyze planning, implementing, and controlling marketing strategies, and developing a comprehensive marketing plan X Business 15 Business Management: SLO #1 Word Problems into Equations Interpret and/or convert word problems into equations, solve mathematical problems, and produce/interpret results in numerical or graphical form. Algebraic Formulas Utilize tables and algebraic formulas to perform calculations and prepare documents related to banking, including simple and compound interest, promissory notes, discounting, present value, loan amortization, and bank reconciliations. Procedures and Reports Prepare, process, and record a variety of accounting procedures and reports, including trade and cash discounts, markups and markdowns, depreciation methods, inventory cost flow assumptions, inventory estimation methods, gross payroll and related taxes, and basic financial statements. SLO #4 Business Statistics Calculate and interpret business statistics including mean, median and mode.

4 Business 17 Personal Finance: SLO #1 Financial Goals Assess personal financial goals. X Business 19 Principles of Retailing Management: SLO #1 Manager s Part Explain the manager s part in developing organizational structures, planning and operational policies, and differentiate decision-making skills such as buying, pricing, financial management, personal relations, retail mathematics and inventory control. Analyze market areas, consume buying habits, select retail locations to meet marked needs, and recommend appropriate store layout. Brick and Mortar to Online Understand the historical and current composition of the retail industry, from brick and mortar stores to online retailers, and explain the role of retail as a marketing function. Gain the necessary knowledge and skills to enter the retailing profession. Classifications Evaluate the classification of retail businesses and examine the legal, governmental and ethical issues in retail strategies, branding, promotions, and visual communications

5 Business 20 Business Management: SLO #1 Management Topics Explain key managerial functions including: planning, organizing, leading and controlling. Causes of Management Problems Apply the strategic planning process to a business scenario and recommend an action plan. X X Business 21 Personnel Management: SLO #1 Human Resource Process Understand and evaluate the human resource process, including strategy development and planning, as well as hiring, managing, and appraising employee performance. Laws and Personal Management Analyze and examine the laws pertaining to personnel management, including employee rights and the ethical application of law to organizational decision-making. International Personnel Management Students will understand international personnel management issues, employee diversity, and the creation of high-performance work systems. X X

6 Business 22 Human Relations in Business: SLO #1 Interacting Variables Evaluate interacting variables that occur in human behavior, such as motivations, perceptions, frustrations, psychological conflicts, attitudes and values. Organizational Structures Analyze workplace organizational structures and communication networks Business 24 Entrepreneurial Opportunities Introduction to Small Business: SLO #1 Entrepreneurship Examine entrepreneurial opportunities, the many varieties of entrepreneurship, integrity and entrepreneurship, and building a business with integrity, and developing a comprehensive business plan. X

7 Business 25 Introduction to Business: SLO #1 Forms of Business Ownership Compare and contrast the three basic forms of business ownership. X