UNITED WAY OF LOGAN COUNTY. Employee Campaign Coordinator Guide

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1 UNITED WAY OF LOGAN COUNTY Employee Campaign Coordinator Guide 2014

2 Campaign Checklist Follow this list and you ll be sure to succeed in your mission. All hands on deck! Help navigate your campaign. You ve been chosen to sail your company to victory. With the help of your United Way staff, first mates, and this treasure map, it will be smooth sailing all the way to your goal. Coordinates Campaign Checklist... 1 Sample United Way Rally Agenda... 2 ECC/CEO Speech Outline... 3 Dates to Remember... 3 Leadership Giving... 4 Bus Tours... 5 Review your company s giving history. Encourage your CEO or Leadership to be involved: Complete his/her pledge card Pledge a corporate gift on behalf of the organization Write a letter or send an to all employees Participate in/or attend campaign meetings Schedule a leadership meeting with top leadership Recruit a committee of co-workers to help you. Utilize your United Way Representative. They will help you plan your campaign, deliver your materials, schedule presentations and tours and answer questions. Set a challenging and realistic goal. Schedule specific start/end dates for your campaign and inform your co-workers. Educate your co-workers. Agency speakers, videos and tours are fun and informative! See the Sample Rally and ECC Speech outlines on pages 2 and 3. Complete your campaign by collecting pledge cards and reporting results to your United Way Representative. Turn in your results by October 31 st to be an Early Bird! All campaign results are due by November 15 th. Thank your co-workers for their generosity. Send an , hang thank you posters and plan a celebration of a job well done! 1

3 Sample United Way Rally Agenda Your co-workers will enjoy learning about United Way s work in the community. This meeting makes your job as an Employee Campaign Coordinator (ECC) much easier. Here s the rundown for a spirited rally to kick-off your workplace campaign! Audio Visual: Music - plan a soundtrack that fits your company s campaign theme to play as guests enter and exit the room. Video - Play the United Way campaign video. Decor: United Way posters Theme-related items such as centerpieces, wall hangings, etc. Goal poster The Flow: ECC or CEO s Speech Outline Introduce yourself and thank everyone for attending the meeting. Give a brief overview of your organization s United Way campaign. Include: a. Your organization s campaign dates b. Your organization s fundraising goal c. United Way facts Talk about your personal experience with United Way either as a donor or a beneficiary of services. Introduce the United Way speaker. Encourage giving. Offer incentives. Say thank you! 2 5 min. 5 min. 6 min. Welcome & United Way Campaign Endorsement United Way Presentation United Way Video United Way Partner Agency Speaker Wrap Up Collect Pledge Cards CEO and/or ECC United Way Representative United Way Representative Partner Agency Representative CEO and/or ECC ECC Dates to Remember: September XX Campaign Kickoff Time October 31 Early Bird Deadline Location February XX, 2015 Campaign Celebration Time Location For more information, visit 3

4 4 Leadership Giving Association Become a member of the Leadership Giving Association and maximize your impact. Membership begins with an annual gift of $500 or more. You will receive all the benefits reserved for our top donors. A leadership gift truly demonstrates commitment to lasting change in central Oklahoma. LEADERSHIPGIVING ASSOCIATION UNITED WAY OF L OGAN COUNTY For more information about Leadership Giving, please contact: Ashleigh Sorrell Rose at (405) or asorrellrose@unitedwayokc.org LEADERSHIP GIVING LEVELS Heroes Leaders Benefactors Patrons Champions Alexis de Tocqueville Society $500 - $999 $1,000 - $2,499 $2,500 - $4,999 $5,000 - $7,499 $7,500 - $9,999 $10,000 & above Campaign Awards United Way wants to recognize your employees generosity. The following awards will be presented to you at the campaign celebration based on your company s giving. Per capita giving is figured by dividing your total employee contributions by your total number of employees. Diamond $500 & above Platinum $200 - $ Gold $100 - $ Silver $50 - $99.99 Bronze $25 - $

5 For theme ideas, forms, tips and more: please visit unitedwaylogancounty.org or contact your United Way representative P.O. Box 1602 Guthrie, OK