Job title: Communications & Marketing Business Partner

Transcription

1 Job description Job title: Communications & Marketing Business Partner Department: CEX Service: Policy, Partnerships & Communications Section: Communications & Marketing Grade: J Post reference number: 1 Job purpose Provide strategic leadership in identifying and implementing strategic communications & marketing solutions and interventions that bring about organisational and service improvements with a commercial approach. Operating as the Departmental Communications & Marketing service expert, this role will have responsibility for direct delivery and commissioning a broad range of activities across the service marketing mix that enable innovation and business change, aligned to council priorities, supporting multiple clients with internal and external profile across all platforms. The post will plan for future business needs and work with partner organisations. As a Nottingham Manager to have overall management of a team / function providing direction and taking responsibility for the team s overall performance, setting challenging SMART targets and ensuring compliance with appropriate corporate governance processes. As a Nottingham Specialist - an expert with experience and understanding of a relatively discrete service area, able to guide others in best practice of the subject area. The individual possesses a project management skill set to ensure that work is completed to a high standard and within relevant timescales and to cost, allocating the most appropriate individuals to fulfil roles as required. 2 Principal duties and responsibilities 1. Identify, develop, lead and deliver a strategy for all strategic communications and marketing activity, which reflects and responds to the priorities of the service, Council and external drivers for change ensuring alignment with strategic key messages and relevance to colleagues, citizens and customers. 2. As part of the Communications & Marketing leadership team, work in partnership to deliver communications and marketing advice to Councillors, Corporate Directors, Directors and Heads of Service to facilitate performance improvement, and working with partners as required ensuring positive relations. 3. Manage the strategic coordination of the Council s communications and marketing activity contributing to a forward-planning grid for all channels. 4. Work with the Communications Manager, Communications and Marketing Business Partner, and Commercial and Business Development Manager to identify, lead and commission Communications & Marketing activity to support the delivery of corporate and departmental priorities and participation in regular wider team meetings with respect to each function e.g. media, internal communications, publications, sponsorship and income etc.

2 5. Responsible for ensuring effective communication and marketing plans are in place and on-track in terms of time and budget. 6. Responsible for effectively identifying and consulting on all available sources of 'customer insight' to inform effectively targeted communications and marketing activity at all levels, identifying at the outset evaluation measures and methods. 7. Advice on marketing to support the commercial development and growth of services where applicable. 8. Lead by example in accurately interpreting, translating and writing a range of material in suitable formats for a variety of audiences, generating creative and innovative copy, proof reading and editing as appropriate, ensuring all information off-line and on-line is presented accurately, in the appropriate tone of voice and in line with the Council's house style and brand guidelines. 9. Responsible for identifying, forward planning and supporting positive coverage about the Council's policies and services in the local, national, international, professional and trade media and proactively managing the positive profile and reputation of the Council and Nottingham. Providing advice to senior Council Officers and Councillors to effectively handle potentially negative coverage of the Council working in partnership with colleagues. 10. Responsible for up to date, effective and targeted online presence both on the Council intranet and website and more broadly through online new media e.g. Facebook, Twitter, YouTube etc promoting a two-way dialogue especially with Citizens. 11. Responsible for fully understanding and engaging in the procedures in place to effectively and efficiently publicise appropriate messages and information in response to emergencies and critical incidents, to include supporting the Communications Manager with Communication and Marketing team's Business Continuity Plan alongside those of clients and specific projects. 12. Provide an out of hours service in the evenings and at weekends on a rota basis issuing media statements and responding to enquiries during non-office hours in addition to supporting an emergency media service as required. 13. Manage the budgets for all related activity with due regard to the Council's financial regulations monitoring and reporting income and expenditure on a monthly basis and ensuring value for money, through benchmarking activities, monitoring and evaluating the effectiveness of communications and marketing activity e.g. ROI. 14. Strictly observe legal and regulatory requirements, particularly the Code of Recommended Practice on Local Authority Publicity. 15. Act as an ambassador and champion of communications and marketing, ensuring commitment and enthusiasm for activities and priorities on all occasions when representing NCC both internally and with external partners and agencies. 16. Play a part in Leading Nottingham through work behaviours that underpin successful performance across all nine competencies required of all colleagues, embedding Citizen/Customer First to improve Citizen satisfaction 17. Deputise for the Head of Communications & Marketing and other members of the leadership team when necessary. 3 All staff are expected to maintain high standards of customer care in the context of the City council s Core Values, to uphold the Equality and Diversity Policy and health and safety standards and to participate in training activities necessary to their post.

3 4 This is not a complete statement of all duties and responsibilities of this post. The post holder may be required to carry out any other duties as directed by a supervising officer, the responsibility level of any other duties should not exceed those outlined above. 5 Numbers and grades of any staff supervised by the post holder: Matrix supervision across the team. Politically Restricted Post under Local Government and Housing Act (1989) as amended by the Local Democracy, Economic Development and Construction Act (2009) 6 Post holder s immediate supervisor: Head of Communications & Marketing Prepared by/author: Ruby Bhattal Date: June 2012 Job title: Head of Communications & Marketing Note: This section should only be included in job descriptions issued to employees and should not be sent to all job applicants. I understand and accept the job duties and responsibilities contained in this job description. Signature: Date:

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5 Person specification Job title: Communications & Marketing Business Partner ATTENTIO Department: CEX Service: Policy, Partnerships and Communications Section: Communications & Marketing Grade: J Post reference number: Areas of Responsibility Knowledge Requirements Knowledge/experience of internal and external facing marketing and communication techniques and their application at strategic levels with a creative colleague, citizen/customer focused approach Measurement P A T I D An up to-date (maintained) knowledge of current best practice within marketing and communications, especially Web 2.0 applications and online marketing and communications Chartered Institute of Marketing Diploma, NCTJ Proficiency Certificate, Journalism Degree, NCTJ Diploma or other recognised marketing/communications qualification or relevant degree or significant work experience which provides an equivalent level of knowledge and expertise Detailed knowledge of Web 2.0 applications (including social networking sites, video-sharing sites and blogs) Detailed knowledge of online marketing and new media communications tools (blogs, podcasts, Facebook, Twitter, YouTube, Pinterest etc). Strong news sense and a good knowledge of the needs of national, regional and local media. Knowledge of relevant national and local agendas for local government. Experience Minimum of 3-5 years experience in a strategic communications and marketing role within a business partner context with a strong track record of supporting strategic performance and reputation of the Council and the city and delivering positive outcomes: citizen satisfaction, lobbying, crisis communications, Proven track record of strategic marketing and communications management and practice meeting and exceeding identified objectives of the project for product or service marketing: on and off-line activity, new media (web 2.0, online marketing and communications), PR, communications, media liaison, database marketing, design and print, market research and evaluation.

6 Demonstrable experience of how marketing and communications activity supports and encourages positive perceptions and reputation, access and takeup of services achieving objectives Effective copywriting, written briefs (creative, concise), use of grammar, proof reading and proficient in English Experience of web content management systems and databases e.g. GOSS and Vuelio Experience of developing and delivering training and mentoring to colleagues for development in media relations work and interviews Project management and organisational skills and experience of working under pressure, prioritising projects to meet tight deadlines and multi-tasking as appropriate. Experience of successfully utilising techniques and practices to secure and manage sponsorship and other income Experience of the sensitivities of working within a political environment Experience of working in partnership with internal and external agencies and large complex organisations Due regard for the Code of Recommended Practice on Local Authority Publicity Budget management and following financial regulations Interpersonal Skills Reflects the behaviours associated with grade of the role for all nine competencies: 1. Takes personal accountability 2. Leads by personal example 3. Works in partnership 4. Citizen and Colleague focus 5. Drive and perseverance 6. Business initiative 7. Interpersonal awareness 8. Plans for outcomes 9. Values contributions of others Excellent communicator (written and verbal), strong negotiator who thinks through the tone, method, channel and content that best suits the situation and audience, switching communication and influence style where needed. Intuitive communicator who understands both the Council and third-party interests and can create win/win situations. Ability to recognise and minimise risk and deploy risk mitigation exercises where necessary. Ability to work effectively and network with a range of stakeholders including citizens, Councillors, colleagues at all levels within the organisation and partners appreciating sensitive issues The ability to write material to suit medium of publication to professional standards.

7 Information Technology Skills Work to promote mutual respect and good relations Work related circumstances Excellent relationship and networking skills with the ability to enhance media and community relations working alongside internal support functions as necessary and journalists as an effective team member. Leadership skills with the ability to motivate lead and inspire others. Ability to project plan (design, implement, deliver and monitor) and work proactively in a pressured and busy environment and to tight deadlines with creative flair, good attention to detail Ability to act as a media spokesperson for the Council Excellent It skills and ability to a range of software including Microsoft Word, spread sheets, databases and content management systems (working knowledge of Goss, Vuelio, Quark, Dream Weaver, Photoshop are desirable) Understand, value and promote diversity in service delivery, management and employment Willingness to work irregular hours, evenings and weekends when necessary Willingness to travel out of the City for meetings and conferences Compliance with regulations about non-smoking, health and safety and security P: Pre-application A: Application T: Test I: Interview D: Documentary evidence Prepared by/author: Ruby Bhattal Date: June 2012 Job title: Head of Communications & Marketing