North San Jose Retail Task Force Meeting November 29, 2007

Transcription

1 North San Jose Retail Task Force Meeting November 29, 2007

2 Overview Subcommittee Meeting Methodology and Assumptions Demographics and Demand Retail Types/Potential Sites Implementation Over Time Guiding Principles

3 Methodology and Assumptions Census Data Bureau of Labor and Statistics Credit Card Data Development Projections: 2007 to 2030 Conservative Estimates Demand

4 Neighborhood Retail Drivetime: 5 Minutes Current demand: $511M Future demand: $2B

5 Demographics and Demand: Local Retail Trade Area Trade Potential Variables 2007 Residential Profile 2007 Work Place Profile 2030 Residential Profile 2030 Work Place Profile Estimated Household/Worker Count 8, ,081 39, ,381 Retail Trade Potential $511M $300M $2.1B $465M

6 Potential Sites for Retail FMC-Airport West (3) Arcadia (85/Almaden) (9) Arcadia (Evergreen) (8) Capitol Drive-In (7) Moitozo Site (4) Berryessa & Capitol (4) Cisco (237/1st) (4) Flea Market Site (4) 237 and Zanker Road* (4) Arcadia (Airport) (3) Devcon (North San Jose) (4) America Center (4) Carr Site (Rincon Circle) (4) I 880 at Montague (4) Montague at Trimble (4) Brokaw near Fry s, north & south side (4) Trimble and/or Plumeria near First St. (4) *Requires GP Change from IP/LI/HI

7 Market Realities and Demand Thresholds Desired Retail Formats: Amenity Retail in Mixed-Use Residential/Industrial Projects Neighborhood Center Retail Regional Retail

8 Evolution of Retail Center Types Colonial Town Commons Village or Town Center Downtown Main Street Electric Street Car Highway Strip Commercial Center Roadside Franchise (Individual Buildings) Suburban Shopping Village (Outdoor) Pedestrian Mall (Indoor or Outdoor) Convenience Center Festival Market Power Center (Big Box and Out-Parcels) Outlet or Off-Price Center Transportation Integrated Retail Development Mixed Use Development Suburban Town Center

9 Amenity Retail in Mixed-Use Residential and Industrial Projects Approved Projects 69,000 SF Pending Projects 183,000 SF

10 Amenity Retail in Mixed-Use Residential and Industrial Projects Create Place and Build Community Be Competitive Critical Decision Points Guiding Principles: Create place with retail

11 Amenity Retail in Mixed-Use Residential and Industrial Projects Criteria for Good Sites: Visibility, access, location, parking Square footage/tenant mix Lifestyle/amenity opportunities Guiding Principles: Adopt retail site criteria requiring good location, visibility and access for retail

12 Amenity Retail in Mixed-Use Residential and Industrial Projects Criteria for Retail Space and Design Guiding Principle: Adopt Design Guidelines soon for retail that Require standards for Class A retail space. Allow flexibility of retail space over time for changing tenant needs. Address landscaping, site design and building features.

13 Neighborhood Center Retail Rivermark

14 Neighborhood Center Large Anchor: 147,424 SF Shops: 35,548 SF Restaurant: 38,244 SF

15 Future Neighborhood Center Retail Vicinity of Fry s Brokaw & Lowe s

16 Future Neighborhood Center Retail Montague and Trimble 1 Large Anchor 2 Mid-Sized Anchors 1 Restaurant Shops

17 Future Neighborhood Center Retail Moitozo 2 Anchors: 20K-40K SF 2-3 Restaurants Small Shops

18 Guiding Principles: Neighborhood Center Retail Preserve Site Opportunities for Neighborhood Center Retail (early entitlements) e.g: - Hwy 237 / Zanker - I 880 / Montague - Montague at Trimble - Brokaw near Fry s, north and south side of street - Trimble and/or Plumeria near First St. - Moitozo Adopt retail site criteria requiring good location, visibility and access for retail Adopt Design Guidelines soon for retail that - Require standards for Class A retail space. - Allow flexibility of retail space over time for changing tenant needs. - Address landscaping, site design and building features.

19 Regional Retail Possibility Wider Market Acreage/SF Needs Demand Thresholds Visibility to regional audience

20 Regional Retail Possibility 237/Zanker Opportunity for Bigger Format: 800,000 SF+

21 Regional Retail Possibility Montague at Anchor 2 Mid-Sized Anchors 1 Restaurant Shops

22 Guiding Principles: Amenity Retail Create Place with Retail Adopt retail site criteria requiring good location, visibility and access for retail Adopt Design Guidelines soon for retail that - Require standards for class A retail space. - Allow flexibility of retail space over time for changing tenant needs. - Address landscaping, site design and building features.

23 Guiding Principles: Neighborhood Center Retail Preserve Site Opportunities for Neighborhood Center Retail (early entitlements) e.g: - Hwy 237 / Zanker - I 880 / Montague - Montague at Trimble - Brokaw near Fry s, north and south side of street - Trimble and/or Plumeria near First St. - Moitozo Adopt retail site criteria requiring good location, visibility and access for retail Adopt Design Guidelines soon for retail that - Require standards for Class A retail space. - Allow flexibility of retail space over time for changing tenant needs. - Address landscaping, site design and building features.

24 Guiding Principles Implementation Over Time Make ongoing assessments of market demand and retail trends to identify opportunities and prepare for changing needs.

25 Support for Small Businesses Business Owner Space (BOS) Small Business Ambassador Program Financial Assistance Entrepreneur Center Retail Recruitment, etc. Permit Assistance