MOBILITY ON DEMAND - A HOLISTIC APPROACH. NCTCOG Mobility on Demand Working Group May 15, 2017

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1 MOBILITY ON DEMAND - A HOLISTIC APPROACH NCTCOG Mobility on Demand Working Group May 15, 2017

2 AGENCY FACTS X SERVICES 24 Bus Routes Paratransit Paratransit Service Services A-train Commuter Rail Commuter Commuter Vanpools Vanpools Demand-Response Services Commuter Bus X X X RIDERSHIP INNOVATION LEADERSHIP Carried Over 2.9 Million Passengers in FY 16 Integrated TNC; Taxi Partnership Real-Time Travel Tools Financial & Transparency Awards Nationally Recognized Staff and Programs

3 CHALLENGES: TRANSIT IN A SUBURBAN ENVIRONMENT More Affluent Communities Limited Access to Transit Stations Commuting Work and Education Single Family and Retail Centers Street Layout Lacks Service Sector Labor Force

4 TRANSIT MARKETS IN SUBURBAN AREAS First and Last Mile Connections Paratransit Alternatives Site Specific or Employment Centers Entertainment and Special Events Connections to Commuter Rail

5 SUBURBS & TRADITIONAL FIXED- ROUTE CHALLENGES Lacks the Necessary Density Narrow Streets Inefficient Use of Traditional Transit Service Lower Ridership Higher Cost Per Passenger

6 CHALLENGES: TRADITIONAL ON-DEMAND / PARATRANSIT Mandated, But Not Cost Effective Low Efficiency Limited Availability Trips Require Advance Booking Possibility for Trip Denials

7 SOLUTIONS Limited Stop Circulator Taxi: Direct Rider Request Taxi: Agency Dispatch TNC Rider Request

8 LIMITED STOP CIRCULATOR

9 PROPOSED McKINNEY TAXI VOUCHER PASSENGER PROCESS TAXI SERVICE: DIRECT RIDER REQUEST QUALIFY DEBIT CARD BOOK TRIP Riders Meet Specific Agency/Regulatory Requirements Purchase Debit Card Through Vendor with subsidy and limits set by municipality. (4:1, 2:1 Etc.). Passenger Books Trip Through Vendor, Pay with Debit Card CUSTOMER SERVICE Vendor and Agency

10 PROPOSED McKINNEY TAXI VOUCHER PASSENGER PROCESS TAXI SERVICE: AGENCY DISPATCH QUALIFY Passengers Meet Specific Agency/Regulatory Requirements Fare Pay Same Established Fare in Agency Vehicle or Taxi BOOK TRIP Passenger Requests Trip Through Agency Call Center CUSTOMER SERVICE Taxi may be dispatched in lieu of Agency fleet

11 PROPOSED McKINNEY TAXI VOUCHER PASSENGER PROCESS TNC RIDER REQUEST QUALIFY No Rider Specific Eligibility; Qualify Based upon trip Origin/Destination, Time of Day and other parameters Fare Pay TNC Rates (Including Surge Pricing) Less Agency Discount BOOK TRIP Passenger Requests Trip Via Mobile App CUSTOMER SERVICE Vendor Driven; Limited Agency Involvement

12 CURRENT UBER PARTNERSHIP / HIGHLAND VILLAGE Open to General Public Service Parameters: Geofence, Timeblocking $2.00 discount for all trips within zone Customizable

13 RIDERSHIP RESULTS Total Weekly Trips Unique Riders (Cumulative) / / /2016 1/2017 2/2017 3/2017 4/ Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17

14 EXPANDED ON-DEMAND RIDESHARE SERVICES Going Beyond Pilot Program Higher Cost Contract Compatible with Transportation Grants Program Options Not Exclusive to TNCs

15 REQUEST FOR PROPOSALS On Call Service Contracts with Task Order Based Program Deployment Customer Driven Transportation Experienced Geographic criteria that is automatically applied Ridership Data Provided

16 REQUEST FOR PROPOSALS Ability to Service Various Markets Paratransit Connections to Transit Late night service / special events Provide Different Discount & Subsidy Arrangements Adjustable Subsidy Fixed Fare (DCTA makes up the difference) Preloaded Passenger Account Customizable Service Parameters

17 PROCUREMENT TIMELINE Fall of 2016 Develop RFP January Release of RFP February Proposals Due March Evaluation of Proposals March 23 Board Approval Ongoing NTP and Contract Negotiation

18 RESULTS Proposals Accepted from Lyft and Irving Holdings Taxi Voucher Program Implemented in McKinney Taxi Dispatch Program in Frisco Lyft Program in Development Expansion and Customization Opportunities

19 CHALLENGES Convey Need for Flexible Approach Insurance Requirements Undefined FTA & Funding Regs Surge Pricing Evolving Technologies Privacy Concerns & Ridership Data

20 REAL TIME TRANSIT SERVICE (FUTURE VISION) Compliments Traditional Transit Leverage Private Sector Cost Containment Flexible, Convenient Customizable Innovative Technology

21 REAL TIME TRANSIT SERVICE (FUTURE VISION CONTINUED) Adjustable for Subsidies Customer Driven Demand Serves Unbanked Customers Serves Customers w/o Smartphones Option for Paratransit Service