Chris Molloy, Partner, Credo March 26, 2014, Intertraffic Amsterdam. The transformation of Traffic Management Current situation breaking the impasse

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1 Chris Molloy, Partner, Credo March 26, 2014, Intertraffic Amsterdam The transformation of Traffic Management Current situation breaking the impasse siemens.com/answers

2 Background The world is now beginning to emerge from the financial crisis Increasingly competitive landscape for Regional and National Capitals (RNCs): Urban mobility is a key determinant of competitiveness Independent research commissioned to understand: Current use of traffic management systems Best practice from the world s mega cities How best to harness the power of traffic management technology to increase mobility and drive competitiveness Page 2

3 Methodology In conjunction with RAI, over 2,000 registered attendees for Intertraffic were surveyed using both on-line and telephone interviews Audiences interviewed: 1. City and municipal leaders 2. Traffic Managers 3. Industry suppliers and consultants Areas explored: 1. Visions and plans 2. Goals and objectives 3. Spending and funding Page 3

4 Key findings: Visions and plans 25% no plans 25% 75% with plans 23% 37% 40% Not effective Effective resourcing an issue We did a lot of work three years ago but since then we have focused on implementing our congestion charge system. There are insufficient resources to do much else. Chief Transport Officer, Europe Page 4

5 Key findings: Goals and objectives 50% reducing car use 25% 35% manage demand 30% 70% Legacy systems New systems new technology key We are going to make a step change. Our new ITS system will help the city prioritise types of traffic and make better use of road capacity. Chief Transport Office, Europe More successful Page 5

6 Key findings: Goals and objectives 50% 40% spend reducing more car use 25% 35% manage demand 30% spend less/same Legacy systems make the case for investment The main priority is to invest in public transport. The only investment in traffic management will be where it is required for health and safety. City Leader, Europe Page 6

7 Key findings: City segmentation High Governance & Priority Low 21% Informed Conservatism 9% Unaware Unambitious 47% Strategic Ambition 24% Advocates with Limitations Low Page 7 Ambition High

8 The way forward The existing traffic management picture in RNCs is a little disappointing Three root causes were identified: Lack of knowledge and awareness of global of best practice Lack of resources, both expertise and funding Lack of ambition and vision to appreciate the true value that traffic management can contribute The world s mega cities, often the early adopters of traffic management, have the experience to provide a way forward to their RNC counterparts Page 8

9 The way forward: 4 simple lessons Be Bold Be Informed Be Creative Be Accountable Page 9

10 Lesson 1: Be bold What When How Be bold to make the most of the opportunities provided by traffic management In building a more compelling business case In considering radical and innovative solutions Set ambitious targets Let the goals dictate the funding Create the strategic framework Page 10

11 London Congestion Charge scheme Challenge Solution Results Compact city centre Reduce congestion and emissions Reduce car usage in centre Encouraging public transport. Introduced in 2003 Daily charge for driving in the charge zone Discounts for more efficient vehicles. Revenue used to improve public transport A bold and innovative approach 18% reduction in vehicle trips 21% reduction in vehicle km Car usage down by 53% Bus usage up by 61% Cycling up 208% Clear governance and robust decision making framework Public support Revenue to improve public transport Page 11

12 Lesson 2: Be informed What When How Be knowledgeable and keep abreast of the latest thinking and experiences of other cities In the development of strategy In building a compelling business case Monitor global trends Copy best practice Increased and wide stakeholder engagement Page 12

13 Hong Kong ITS Challenge Solution Results Congested roads Further infrastructure expansion is difficult The focus on maximising existing capacity Collaborative evaluation of 20 systems Travel Information System data warehouse Centralised Traffic Management & Information Centre Existing road capacity increased Road users provided with alternatives A suite of e-tools, generating 700k daily downloads Collaborative evaluation of alternatives Clear and focused objectives Wide distribution of data to benefit all users Page 13

14 Lesson 3: Be creative What When How Emerging technology can provide creative solutions to overcome barriers, both real and perceived Projects failing to progress due to lack of funding and other barriers Capitalise on new technology Develop new approaches Leverage new sources of funding Page 14

15 New York Midtown in Motion project Challenge Solution Results 1m vehicles a day Congestion $13bn New control centre Wireless network and Intersection traffic signals Real-time data 110 block zone, 100 sensors, 32 cameras, 23 ETC readers at intersections Real-time information 10% improvement in travel times 10.5% improvement in average speed Zone extended to 270 blocks Wider distribution of data improves results A strong core platform for easy expansion Page 15

16 Lesson 4: Be accountable What When How Demonstrate improved performance due to traffic management implementation. Builds confidence, knowledge and ambition To help build compelling business cases Throughout project lifecycle Set targets and measure outcomes Compare return against other transport spend Global benchmarking Page 16

17 In conclusion RNCs are being drawn into the global competition for economic growth opportunities Despite continuing austerity measure, the emergence of new, cloud based technology is opening up new opportunities above and beyond system maintenance Currently RNCs lack the tools, resources, knowledge and ambition to make the most of these opportunities The best in class experience of the mega cities provides a valuable framework for moving forward: Be bold Be informed Be creative Be accountable Page 17