generating options for c

Transcription

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2 generating options for change Enterprise Architecture Symposium Stockholm Milan Guenther Partner, c

3 eda.c We are a Strategic Design Consultancy. We are working at the intersection of organisational identity, architecture and experience. We combine a design-led approach with a business mindset and technical expertise to create and retain enterprise-people relationships for our clients. Usability IBF Benchmarking Model Metrics & Performance Communication & Collaboration

4 classic modern post-modern

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14 context Courtesy Stadt Düsseldorf

15 perception Courtesy Filippo Salamone

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18 use Courtesy Jörg Dickmann

19 multiple models Courtesy FOGA / Ethan K. / Penke Immobilien / Hoffman Engineering

20 transformation Other Stakeholders Investors, Government, Public Management Suppliers Employees Your Organization Channels Customers Partners Competitors

21 innovation

22 enterprise design framework strategic BIG PICTURE identity architecture experience ANATOMY actors touchpoints services content FRAMES business people function structure DESIGN SPACE communication information interaction operation organization technology RENDERING signs things places operational

23 enterprise design teams COMMUNICATION DESIGNER BRAND STRATEGIST USER RESEARCHER BUSINESS DESIGNER BUSINESS ANALYST INDUSTRIAL DESIGNER ENTERPRISE ARCHITECT INTERACTION DESIGNER EXPERIENCE STRATEGIST SERVICE DESIGNER PROCESS MANAGER CREATIVE DIRECTOR MEDIA DESIGNER SOFTWARE ARCHITECT DOMAIN EXPERT URBAN PLANNER REQUIREMENTS ENGINEER INFORMATION ARCHITECT CONTENT STRATEGIST BUSINESS ARCHITECT CHANGE MANAGER

24 enterprise design approach Prepare Discover Define Ideate Validate Implement Deliver Small iteration Big iteration

25 There is not one kind of relevant model. The kinds of relevant models are virtually infinite and not likely predictable until needed and created. John A. Zachman

26 an more accurate design approach Divergent Models Abstract > Detailed Understand & Explore Convergent Models Detailed > Abstract Think & Define Divergent Models Abstract > Detailed Make & Create Convergent Models Detailed > Abstract Show & Tell 5 Validate 4 1 Prepare 2 Ideate 3 Define 6 Implement 7 Deliver Discover Small iteration Big iteration Based on The Squiggle by David Newman from Central and the Double Diamond Model by the UK Design Council.

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28 models

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30 co-creation UN Office for Disaster Risk Reduction

31 metamodel UN Office for Disaster Risk Reduction

32 actors

33 self-discovery UN Office for Disaster Risk Reduction

34 service identification UN Office for Disaster Risk Reduction

35 service design UN Office for Disaster Risk Reduction

36 enterprise Awareness Guidance Capacity Implementation Actors Value Service Lines Digital Interaction UNISDR.org PreventionWeb.net Campaign Sites Event Sites DRR Framework Evidence Events Community Management Understand the Mission Level of Involvement UNISDR Discover DRR Get Involved Overview / Introduction Explanations Announcements Participation Public Social Networks Business Case National Governments Local Governments Regional Governments Identify Individual Challenges 100% Message 80% Tools 10% Progress 5% United Nations Media Champions Parliamentatians Monitoring Statistics Calendar Topic Discussion... Private Sector NGOs Red Cross Worldbank / Donors Learn / How-to Measures... Global / Regional Platforms Dating... Academic Community Citizens Teachers / Children Networks Collaborate Workshops Collaboration... Support KPIs KPIs KPIs KPIs

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39 IT digital post-digital

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41 Nationwide Head of Digital Daryl Wilkinson IRM UK EAC 2014, Photo

42 If I don t mandate standards for the customer experience in the digital world then we ll screw it up... We have to get from customers at the start of the process what they want from financial services, what they want from digital products, and never stray too far from what we think that success looks like. And the customer s expectations are being driven not by experiences in this industry, but in other sectors. We go through an R&D process and iteratively build that step further using prototypes. We start with a wireframe, take it through a process and we eventually get a tablet or phone in front of them, and we use that with a group of customers over several days which is usual practice. Absolutely digitisation is at the heart of what we do, but I think unlike others we recognise digitisation isn t changing society society is using digitisation to change itself, and it s all customer led.

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44 join the discussion!

45 eda.c enterprise design associates. consultancy milan guenther partner, paris office c