CORE TEAM PROFILE - & CEO

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1 ABOUT HIPBAR Hip Bar Private Limited is a digital payments company dedicated to serving the needs of the beverage alcohol industry and its consumers. It operates the HipBar wallet - a Reserve Bank of India authorised Pre-Paid Instrument (a.k.a. mobile wallet), that facilitates payments at a network of affiliated licensed liquor stores in Bengaluru. HipBar s vision is to lead the digital transformation of the industry and make life better for all stakeholders. HipBar was founded in 2015 by industry insiders with years of experience in the beverage alcohol business with desire to remove the friction from buying drinks, and foster a safe & responsible drinking regiment. HipBar recently received authorisation to commence home delivery of alcoholic beverages from the Excise Department, Government of Karnataka for last mile delivery from licensed liquor stores for orders placed on the App. For Legal Permissible Age verification at the time of delivery, HipBar deploys Aadhaar-based biometric authentication as the preferred choice. HipBar is based out of Chennai, with offices in Bengaluru and Goa.

2 CORE TEAM PROFILE Prasanna Natarajan - Founder & CEO An industry insider with over 10 years experience in the beverage alcohol category, Prasanna started Sipping Spirits, India s first craft spirits bottling and marketing company in He founded HipBar with the vision to foster a safer and responsible drinking regiment. Prashant Adurty - COO An engineer from Stanford and a management graduate from the London School of Economics, Prashant has over 13 years experience in business strategy, IT and operations with marquee Indian companies and consulting firms such as PwC, Switzerland and Accenture Global. Aprup Shet - AVP, Product An engineer, Aprup has been a part of Sipping Spirits since its inception. Passionate about fresh ideas and all things tech, he is a familiar face in the start-up ecosystem of Goa. Praveen Krishnamurthy - AVP, Platform Marketing A banker with over 16 years experience, Praveen manages HipBar s retail network. He founded India s first wine investment advisory firm in 2011 and is a sought-after wine consultant and a sommelier. Anshul Seth - AVP, Business Development A foodie who made his passion his profession, Anshul has over 8 years experience in the hospitality and F&B start-up industry, having worked with the Oberoi group and Food Panda.

3 FAQs Where do you deliver? Currently, we operate in the city of Bengaluru. How will my order be delivered to me? Your order will be delivered to your address by delivery agents affiliated with the HipBar network. Is there any minimum order amount required for home delivery? Rs in value. Is there a maximum order limit? Yes. There is a maximum limit per user, per order for different categories as has been prescribed by the Excise Department. Mentioned below are the possession limits for the state of Karnataka. IMFL Beer Wine FMFL 2.3 litres (Royal Challenge etc.) 18.2 litres (Bira 91 etc) 9.0 litres (Fratelli Shenin Blanc etc.) 9.1 litres (Grey Goose) What are your delivery hours? We deliver from 10am to 10pm. We do not accept any orders before 9am and after 9pm. All orders received between 9am and 9pm will be delivered the same day, subject to availability of the delivery agents and the items ordered. It s recommended to place an order when you are in a position to receive the order at the designated address within the next couple of hours.

4 Do you deliver to a public place? Once you place an order, the order is routed to the nearest retail partner. Once the stocks are confirmed, a delivery agent will pick up your order from the designated partner store and deliver it to your residential address. We try to deliver within 2-3 hours of the order being placed. Can I track my order? Yes. Once the order has been acknowledged by the store manager and picked up by our delivery agent from the store, you can track the order from the store to your location, on the app. You may also call the delivery agent when he is en route, but it s not advisable to do so. Can an order be cancelled by HipBar? Yes. A restocking fee will be levied, which will be 2x the delivery charge. HipBar can cancel the order in case any of the following situations occur: a) If the order has been placed to an address that is a public place b) Underage recipient or no valid identity and age proof presented at the time of delivery c) Unruly behaviour by the customer d) No show by the customer for upto 10 mins after intimation of arrival Can I cancel the order after making it? Yes. A restocking fee will be levied, which will amount to 2x the delivery charge. The balance funds will be credited to your wallet account, after deducting the re-stocking fee.

5 a) If the order has been placed to an address which is a public place b) Underage recipient or no valid identity and age proof presented at the time of delivery c) Unruly behaviour by the customer d) No show by customer up to 10 mins of intimation of arrival Yes, you have to be physically present at the residential address you ve specified in the order, to collect the products that you ordered. Age-verification is mandatory and therefore the customer's physical presence is a must. Why should I show my ID proof? HipBar services can only be availed by individuals who are above the legal drinking age, which in Bengaluru is 21. Aadhaar is the default ID used for biometric authentication of age. If it s not available, other forms of valid original government ID for age verification and identification is mandatory, to receive the items which are strictly meant for a 21+ audience. We take this business very seriously and have a great of deal of responsibility to ensure that underage drinking is not propagated. What ID proof do I need to show the delivery agent to collect my order? You must provide any one of the following original official ID documents for verification purposes: Aadhar Card Driving License Passport PAN Card

6 Can I return the products after receiving delivery and get a refund? No. Returning or exchanging items delivered to your location is not possible under most circumstances. Once you receive the order, you must check the items for authenticity cap seal and hologram, as soon as it arrives. If you find anything suspect, you can report it to the customer care and return the items before the Delivery Agent leaves your presence. HipBar does not take any responsibility for items that are unreported once it is delivered and accepted. How is the new version of the HipBar app different from the older version? What features have been added/removed? With the new HipBar app, you can choose to pick up your reserved product from the retail store or have it delivered to your residential location. You can also use the Pay With Wallet feature to pay for a product of your choice at HipBar affiliated retail stores. The Redemption at Bars feature has been discontinued for now and will be back soon as an improved offering. Is there a delivery radius that s applicable for home delivery services? To avail home delivery services, your address must be serviceable within 3 kilometres of any HipBar affiliated retail store. The app will detect your location and accept your order only if such a possibility exists.

7 PROCESS MAP Download the HipBar app & Sign up Browse drinks Select your choice Add to cart Choose Home Delivery or Store Pickup HOME DELIVERY STORE PICK UP Specify address Make payment Make payment Order reserved Order placed Pick up your order at the specified retail store Order delivered by delivery agent HipBar services can only be availed by individuals who are above the legal drinking age in their respective city/state. Home delivery/store pickup is possible only after appropriate age-verification procedures are completed.

8 HOW HIPBAR FOSTERS A RESPONSIBLE DRINKING REGIMENT HipBar envisions building a responsible drinking community through a strict age verification process. Here s how the delivery process works: No ID, No Drink! HipBar s services can only be availed by individuals who are above the legal drinking age. HipBar ensures that no delivery occurs without the evidence of a valid, government-authorised ID proof. A HipBar customer is required to furnish an original of any of the following documents to the delivery agent to receive the product(s). Aadhar Card Driving License Passport PAN Card HipBar delivery agents are instructed to cancel the order and re-stock the items if the customer fails to produce a valid ID proof. Vetted & Verified Once the ID proof is furnished, the delivery agent will check the same. The default proof of identity is the Aadhar Card, on production of which the customer will have to verify his/her fingerprint on the delivery agent s device to confirm his/her identity. For other documents, the delivery agent verifies the ID and records the last 4 digits of the unique document number on his device before handing over the order(s). If at any stage, there s a discrepancy in the documents or a misrepresentation of any kind, the order stands cancelled. Delivered only at Residential Locations within shop timings As per the rules of the Excise, delivery at a public place is strictly prohibited. Only residential locations will be considered for delivery, that too only during officially permitted working hours for licensed liquor shops.

9 Get in touch For any queries/clarifications, please write to

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