Multi Channel Management & Building the B2C Supply Chain for E-Commerce

Transcription

1 Multi Channel Management & Building the B2C Supply Chain for E-Commerce

2 Who Are We & What We Do LEAN & MEAN 60,000 SKU 99.95% Accurate! 10X Better than Competitor head count 3,500 Items / Day OMNI CHANNEL Proprietary Cloud Base Technology Developed Inhouse, Agile & Integrated (with various marketplaces)

3 Record integrated SALES channel Cosmetics Brand X Before 1 Online Channel First 3 Months Immediate Results Marketplace X After 6 Online Channels + Growing 400% Growth

4 Record COST savings Before After Average Logistics Cost Per Item Average Logistics Cost Per Item By aggressively consolidating multiple items into single shipments, we have successfully help our clients reduce their overall logistics cost. These savings scales in accordance to basket size and value.

5 Record order SIZE : 36 different Items! Steady Increasing trend in order size from average of 2.40 to 3.56, 48.33% increase in the complexity of the orders Largest Basket 36 different SKU Larger Orders = Longer time to process Pick + Pack = More Time Consuming Maintaining SLA even with increasingly complex order baskets

6 How We Do It : Technology Driven Approach Orders from (Omni Channel) 1. Online marketplaces 2. Shopping Carts 3. Offline Sales Consolidate System distributes orders to best warehouse via system algorithm OMS Data analytics across all channels to provide a more complete view and business intelligence TMS WMS 1. Collects all delivery data for all parcels shipped out 2. Monitoring & Management of delivery success rates and statistics 3. Ability to sort shipments based on zones and shipment type, reducing work load and increasing speed of parcel sortation 1. Digitised warehouse activity for measurable performance and control 2. Custom Designed Picking Cart System guided picking via route optimisation + job allocation = maximise labour efficiency / cost Incorporate Pick To Light, reduce human decision making = minimise human error and pick time

7 Core Technology Ecosystem Web Stores/Catalo gue Shopping Carts Chat App Marketplace Flash Sales Mobile Verticals Social Media Order Management System Omni Channel OMS Direct Sales Departmental Stores Telephone Sales Kiosk / Vending Specialty Stores Loyalty Programme Physical Outlets Events / Promotion Core Functions Returns Management Inventory Management B2C Hardware Integration Consolidation Wave Picking Labour Management B2B Stream Picking Route Optimisation Order Slotting Integrated Cloud Base Architecture Parcel Deliveries Expedited Deliveries Cold Deliveries Status Tracking Cross Docking COD Cross Border Cost Optimisation Self Pickup High Value Items Robotics / IoT Temperature Sensitive YMS Bulk Deliveries Parcel lockers WMS Warehouse Management System TMS Transport Management System

8 The Story So Far Fulfilment Centre 1 (Headquarters) 20,000 sq.ft (30mins from city centre) Utilisation : 30% items/day Operational Q3,2013 Main volume has been shifted to the newer facility, mainly used for returns, R&D and selected clients Fulfilment Centre 2 (TPG) 60,000 sq.ft (60mins from city centre) Utilisation : 25% 2,000 items/day 15 Warehouse Headcount Operational Q1,2015 Main hub for Malaysia. Projected to last till 2018 Fulfilment Centre 3 (Singapore) 5,000 sq.ft (30mins from city centre) Utilisation : 100% 800-1,000 items/day Headcount : 10 Operational Q3,2015 Temporary setup, to expand to 10,000 sq.ft,moving into larger facility by 2017

9 The Story So Far Focus on Technology Optimization and Integration Industry Leader Every step of the Client Integration Full seamless integration Customer Focus Flexible technology and Data Analysis Rigorous data analytics of logistics process is of proprietary WMS with processes allows us to clients distribution data digitally tracked and clients uniquely allows collaborate with clients allows us to unlock value benchmarked, resulting clients to reduce costs on new distribution for clients, allowing for in the lowest shrinkage and redundancies channels and market cost optimization and levels in the region opportunities serve untapped markets

10 Our Facilities State of the art facilities & technology 60,000 Sq.ft of Space 4 full floors of pick faces 250, ,000 SKU Capacity 10,000 Orders / Day Capacity Employing modern technology to digitise supply chain activities Integrated with dozen s of last mile services, parcel lockers & on-demand

11 Agnostics and Flexible Standard Courier, Next Day On Demand Same Day Fully Integrated with Last Mile Services: Real-time tracking Cash on Delivery Pick Up Points Reverse Logistics Returns Management Cross-Border

12 Our Vision : ASEAN Integrated Warehouse By leveraging on the volume and physical facility we have, we will be able to facilitate cross border logistics effectively. Providing a single Gateway for clients to enter into the ASEAN market Opening up the massive opportunity to help ASEAN brands to tap into ASEAN market. Helping to integrated ASEAN through commerce and logistics.

13 Sharing Insights

14 Share 1 : The Next Day Promise Next Day First Attempt What happened to next day delivery promise? Successful Delivery Lead Time Can be improved by enhancing communication with recipient via a host of API functions to provide real time data

15 Share 2 : Predicting Spikes & Peak Average Delivery Lead Time Delivery SLA becomes erratic during festive season and ability to spread the load across multiple providers reduces risk and help maintain predictable service level Anticipate spikes and managing recipients expectation

16 Share 3 : Working it Smart through Data Data in Action Customisable Dashboard Easy and direct way to monitor key performance indexes defined. Highlight on actionable data points to execute preventive actions before critical events happens Real time data flow enable easy planning for critical supply chain adjustments Monitor Age / Turn of SKU to optimise your future stock purchase, maximising cash flow & reducing inventory risks

17 Thank You Tommy Yong