Creating value in the new reality. Kasper Rorsted Montreux October 7, 2014

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2 Creating value in the new reality Kasper Rorsted Montreux October 7, 2014

3 Megatrends and their implications Trend Description Consolidation of suppliers, manufacturers and buyers Trend Implication Increasing importance of competitive size Shift of market growth to emerging markets Increasing importance of emerging market presence Rapidly changing markets & faster transfer of information Increasing importance of operational excellence in processes and structures 2

4 Economic growth and resource consumption must be decoupled 3

5 Global transparency in real time 4

6 Increasing regulation and de-facto standards 5

7 Consumers are aware but not willing to compromise 6

8 Sustainability is on business agenda, but progress is insufficient 32% 33% 83% believe the economy is on track to meet the demands of a growing population report that business is making sufficient efforts to address sustainability challenges believe that policymaking and regulation will be critical to progress 7

9 Can business grow despite the sustainability challenges we face? 8

10 Strategy based on WBCSD vision In 2050, 9 billion people can live well and within the limits of the planet 9

11 Delivering value in a new reality Making progress in a number of key areas Social progress Performance Safety and health Climate change Waste generation Water scarcity 10

12 Achieving more with less Becoming three times more efficient in six focus areas 11

13 Three strategic principles Products Partners People Products need to deliver more value at a reduced ecological footprint Partners are key to driving sustainability along the value chain People can make a difference with their skills, knowledge and dedication 12

14 Identifying hotspots and managing progress To develop a strong pipeline of innovative products Products Partners People 13

15 Products enabling efficient use High performance enzymes save materials and energy Products Partners People More cleaning power Enzymes replace some surfactants Lower washing temperatures 14

16 Safeguarding standards Standardizing supplier assessments Products Partners People 15

17 Leveraging partnerships to outperform Products Partners Recognition of suppliers developing innovative, sustainable solutions People Water-soluble film for detergents New category of styling powders Innovative adhesive components 16

18 Shaping efficient supply chains Enhancing logistical processes Products Partners People Logistics allowances for full truckloads Co-packers moved into Henkel manufacturing centers Fleet upgrades and use of alternative fuels 17

19 Collaborating with partners Working with retailers to encourage sustainable consumption Products Partners People Point-of-sale activities with retailers Packaging collection with retailers in Algeria Linking savings for consumers and sustainable behavior 18

20 Engaging everyone Products Partners Simplifying knowledge transfer with digital training and tools People 19

21 Training our people Products Partners More than 3,000 employees trained as sustainability ambassadors People 20

22 Empowering people to inspire others Henkel ambassadors have visited primary schools in 33 countries Products Partners People United Arab Emirates Czech Republic United States 21

23 Together industry can create more value along the entire value chain 22

24 Thank you

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