DEALER MARKETING LETTER, U.S. NO. 484, CANADA NO. 435 SUBJECT: HAY & FORAGE ORDER WRITING PROGRAM - MODEL YEAR 2017

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1 May 2, 2016 DEALER MARKETING LETTER, U.S. NO. 484, CANADA NO. 435 NEW HOLLAND DEALERS, NORTH AMERICA SUBJECT: HAY & FORAGE ORDER WRITING PROGRAM - MODEL YEAR 2017 Quality Hay. Proven. Leadership. These words define New Holland Hay and Forage equipment. New Holland continues to embrace the hay and forage market with innovative products, a comprehensive offering of Major and Supporting Haytools, a core dealer network, and a solid wheelbase of knowledge. New Holland dealers who sell and service New Holland hay and forage equipment have a huge responsibility, but also have a lot to be proud of! The Model Year 2017 Hay & Forage Order Writing Program is designed to assist you with planning your inventory and pre-sell needs. New Holland is fully committed to partner with you to overcome this competitive environment. This year, there will be two order writing phases to provide more opportunity to plan your orders and overall business. In addition, unprecedented terms and carry-over will weather current uncertainty in the marketplace. Order Writing Program Summary Phase 1: May 1, 2016 through May 31, 2016 Phase 2: August 1, 2016 through August 31, 2016 All orders in either phase 1 or 2 count toward total order writing objectives All orders receive a 2% order writing incentive Each order must include a delivery request date of September 1, 2016 through August 31, 2017 Priority slotting for retail orders (YSR - customer retails & YSP - dealer retails) Haytool Pool Funds Available for dealers who achieve their order writing objectives for major haytools NEW: Dealers who achieve their Total Major Haytools order writing objectives during the May Phase 1 will receive an additional $200 per unit in pool funds for each major haytool order Floor Plan Terms & Carry-Over Incentive Carry-Over is earned for dealers achieving 100% of their total Major & Supporting Haytool objectives and 25% of their total Major & Supporting Haytool objectives during Phase 1 NEW: All orders will be due June 1, 2018 for those Dealers that achieve 100% of both Total Major and Total Supporting Haytools objectives during the Phase 1 period Refer to the attachment for complete details of the Model Year 2017 order writing program. The specific order writing objectives for your dealership will be communicated via and reviewed by your Territory Business Manager. Good Selling! Seth T. Doman Hay & Forage Marketing Segment Lead New Holland, North America Attachment CNH Industrial America LLC 500 Diller Avenue, P.O. Box 1895 New Holland, PA Telephone: (717)

2 Model Year 2017 Hay & Forage Order Writing Program Important: Select SAP Contract CONT USA and CONT CAN to ensure correct pricing and terms. Dealer Request Date must be after September 1, Qualifying Major Haytools: Roll-Belt Round Balers, Discbine Disc Mower-Conditioners, Speedrower Self-Propelled Windrowers, MegaCutter Mounted Disc Mower-Conditioners, Small Square Balers, BigBaler Large Square Balers, and Haybine Sickle Mower-Conditioners Qualifying Supporting Haytools: SP Balewagons, Pull-Type Forage Harvesters, Disc Mowers, Rakes, Tedders, Pull-Type Windrow Mergers, Manure Spreaders, Forage Blowers, Bale Throwers and Crop-Chopper Flail Harvesters *Heads for SP Windrowers, Sickle Mower Conditioners, and Pull-Type Forage Harvesters are not calculated in your objectives* PHASE 1 Order Period Wholesale Discount Floor Plan Terms Price List Date Qualified Order Types All Qualifying Models May 1, 2016 to May 31, % OW Terms (See Chart) or Achieve OW in May Phase 1: June 1, 2018 September 1, 2016 YIN & YDD YSR, YSP, YLS, & YRT PHASE 2 Order Period Wholesale Discount Terms Price List Date Qualified Order Types All Qualifying Models August 1, 2016 to August 31, % OW Terms (see chart) September 1, 2016 YIN & YDD YSR, YSP, YLS, & YRT Requested Delivery Period: September 1, 2016 through August 31, 2017 MY2017 products will ship after September 1, 2016, with priority given to retail orders. Request dates for orders placed during the order period should be evenly distributed: o New Holland seeks to slot orders according to requested delivery dates as best as possible 100% Orders Placed May Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Phase 2 & PHASE 1 Shipment Remaining Phase Remaining Phase 2 Orders 1 Orders 33% of orders requested for delivery 33% of orders requested for 33% of orders requested for delivery delivery Please refer to monthly production planning as some models/configurations have limited builds throughout the model year. A chart is provided in this attachment. 2

3 New Holland will work to do accommodate your request dates as best as possible, but production is allocated on a monthly basis and not all request dates will be able to be met due to volumes and availability. Customer retail orders (YSR) will have priority over all other order types. This also applies if a retail order is placed outside of the normal order writing program period (May 2016 and August 2016) but remains subject to production availability and manufacturing lead times. Pricing: Please refer to the Model Year 2017 Price & Data Pages dated September 1, Price Protection: Customer Retail (YSR) orders will be price and program protected provided that all program guidelines have been met, including a customer name and address entered on the order. o MY2017 YSR orders are price and program protected as of 09/01/16, not the creation date during order entry. o YSR orders will be exempt from any future surcharges and price increases. Dealer Retail (YSP) orders protect retail programs in effect at the time of the order entry. o Dealer Incentives YSP orders are subject to future surcharges and price increases. Dealer Order Writing Program Objectives: Individual dealership objectives will be provided by May 3, 2016 for both Major and Supporting Haytools during the Order Writing Period. Objectives will be established based on: o Global Order Excellence (GOE) Dealer Business Plans. o A two year average sales history both Major and Supporting Haytools. o Available units from slotted orders and current dealer inventory levels o Adjustment for market forecast, New Holland share targets and planned inventory levels. All orders placed during Phase 1 & Phase 2 Order Writing Program will count towards the Dealer Order Writing Objectives. Dealers who achieve 100% of both Total Major and Total Supporting Haytools will lock in achieved Terms/Carry-Over, 2% OW discount, and Pool Fund tier level on new orders, until the next Model Year order writing. This is subject to Model Year 2017 production availability. Order writing program objectives will be based on dealership complex level 3 (volume level). Haytool Pool Funds Major Haytools Only: Haytool discretionary pool funds are available for qualifying dealers who achieve their order writing objective for Major Haytools. NEW: Dealers who achieve their Total Major Haytools order writing objectives during the May Phase 1 will receive an additional $200 per unit in pool funds for each major haytool order. Haytool pool funds may be used at dealer discretion allowing a maximum allowance at the time of settlement. Refer to the charts in this section for the allowances on conventional and commercial haytools. Dealers will receive Major Haytools order objectives for Phase 1 & 2, but the total order writing objective for Major Haytools determines the eligibility for earning pool funds. Dealers are encouraged to utilize funds to provide aggressive pricing to conquest & target customers. Heads and Supporting Haytools do not qualify for this program. 3

4 Orders placed on Credit Hold will not apply for the Haytool Pool Funds unless the credit hold is released by September 30, Conventional Haytools: Disc Mower-Conditioners, Sickle Mower-Conditioners, Round Balers and Small Square Balers # of Major units ordered Per Unit Pool Funds Award If Total Major Haytool Objectives are achieved in May Phase 1 (Additional Per Unit Award) 1-3 $100 $ $200 AND $ $250 $ $400 $ $500 $ $600 $ $700 $ $800 $200 Haytool Pool Funds may be used at dealer discretion allowing up to $1,500 per unit for Conventional Haytools from September 1, 2016 through August 31, Commercial Haytools: SP Windrowers & Large Square Balers # of Major units ordered Per Unit Pool Funds Award If Total Major Haytool Objectives are achieved in May Phase 1 (Additional Per Unit Award) AND 1-2 $1,000 $ $1,500 $ $2,000 $ $2,500 $ $3,000 $200 Haytool Pool Funds may be used at dealer discretion allowing up to $5,000 per unit for Commercial Haytools from September 1, 2016 through August 31, Floor Plan Terms: Stock YIN orders placed during the order writing program and shipped in shipment period #1 from September 1, 2016 through May 31, 2017 will be due on October 1, Units shipped during shipment period #2 from June 1, 2017 through August 31, 2017 will be due on June 1, Stock "YIN" orders placed after August 31, 2016 qualify for six months floor-plan terms, from the date of invoice. These orders are not eligible for carry-over and are subject to production availability. Retail settlement terms for YSR and YSP will be due 30 days from invoice date NEW: All orders will be due June 1, 2018 for those Dealers that achieve 100% of both Total Major and Total Supporting Haytools objectives during the Phase 1 period. 4

5 Shipment Period #1 Shipment Period #2 Year Month Shipped Sept Oct Nov Dec Jan Feb Mar Apr May Jun July Aug Due: October 1, 2017 Due: June 1, 2018 Carry-Over: Dealers that achieve 100% of both Total Major and Total Supporting Haytool order writing objectives are eligible for carry-over. o Dealers must also achieve 25% of both Total Major and Total Supporting Haytool order writing objectives during Phase 1 to be eligible for carry-over. Units shipped in shipment period #1 from September 1, 2016 to May 31, 2017 will be eligible for 50% carry-over of net dollar shipment balance for all hay and forage shipments; excluding SP Forage Harvesters and heads. Units eligible for carry-over will have terms extended until June 1, Configuration Changes Dealers that order their Total haytool order writing objective for Major and Supporting Haytools during Phase 1 may request to make model or configuration changes: o Orders slotted between August and December 2016 Minor configuration changes can be submitted in equipment for approval o Orders slotted between January to August 2017 Configuration changes or model replacement is available o Contact DSS for this period September October November December January February March April May June July August Slotted orders for this period are locked into Model. Minor configuration changes can be requested in equipment and subject to plant approval Slotted orders for this period can have model and configurations modified, if adjusted by the end of Order Writing Phase 2 in August. Beyond August, all modifications are subject to plant approval. 5

6 Production Planning Schedule: Major Haytools & Supporting Haytools New Holland reserves the right to change the MY2017 production schedule at any time Production Month Plant Productline Model Sep 16 Oct 16 Nov 16 Dec 16 Jan 17 Feb 17 Mar 17 Apr 17 May 17 Jun 17 Jul 17 Aug 17 ARTSWAY Forage Blower F62B 2 2 GRAND ISLAND Merger DM Sickle MC H SP Bale Wagon H H SP Windrower SR SR200 1 SR SR SR SPW Headers DB DB HS HS HS HS MANUFACTURING Box Spreader 2000S S S 1 1 HB425V 2 1 HB550V 2 1 M M Merger H H H Rakes H KVERNELAND Disc MC MC MC Rakes PR PR PR Tedder PT PT PT NEW HOLLAND Bale Thrower Box Spreader Disc MC Disc Mower H H H H PT Forage Harvester FP FP Pull Type Forage Headers 27P P PN Rakes Round Baler RB450 Utility RB RB RB RB Sickle MC Small Square Baler BC BC BC BC SITREX Disc Mower HM HM HM Rakes DV DV DV DV DV DV PC PC PC SUPER STEEL Rakes ZEDELGEM Large Square Baler BB BB BB Legend: Production scheduled No production scheduled