Section 11. Trade Shows

Transcription

1 Section 11 Trade Shows November 2015

2 Section 11 Trade Shows 11.1 Trade Show: Ingersoll Rand Multi-Brand 11.2 Trade Show: Strategic Brand 11.3 Graphic Panels: Strategic Brand 11.4 Graphic Panels: Corporate Overview

3 11.1 Trade Shows Trade Show: Ingersoll Rand Multi-Brand Main Area Logo Panel Corporate Signature Graphic Panels Brand Specific Area Logo Panel Corporate Signature Maecenas Quis Luctus Nulla Quisque Tincidunt Sodales Information Desk The schematic above demonstrates the visual hierarchy of an Ingersoll Rand branded area with multiple brands featured within.

4 11.2 Trade Shows Trade Show: Strategic Brand Main Area Logo Panel Strategic Brand Logo Graphic Panels Brand Specific Area Logo Panel Strategic Brand Logo Maecenas Quis Luctus Nulla Quisque Tincidunt Sodales Information Desk The schematic above demonstrates the visual hierarchy of a strategic brand.

5 11.3 Trade Shows Graphic Panels: Strategic Brand elit. Quisque non ligula quis elit tincidunt sodales. Proin consectetur purus sed neque condimentum aliquet erat, quis laoreet massa molestie quis. Cras dictum viverra gravida.. Duis nec urna at elit varius pretium id A B C Two types of strategic brand graphic panels are demonstrated above: A. Image panel B. Content panel Each panel features the respective strategic brand color, gradating background, progressive curve and Ingersoll Rand corporatesignature endorsement.

6 11.4 Trade Shows Graphic Panels: Corporate Overview Our Family of Brands u Industry-leading golf cars and utility, transportation and rough-terrain vehicles u Air compressors, compressed-air dryers and filters, and services u Tools, air motors and material-handling equipment Ingersoll Rand (NYSE:IR) advances the quality of life by creating comfortable, sustainable and efficient environments. Our people and our family of brands including Club Car, Ingersoll Rand, Thermo King and Trane work together to enhance the quality and comfort of air in homes and buildings; transport and protect food and perishables; and increase industrial productivity and efficiency. We are a $13 billion global business committed to a world of sustainable progress and enduring results. u Transport temperature-control units for trucks, trailers, small trucks, railcars and seagoing containers u Heating, ventilation and air-conditioning systems for buses and passenger railcars u Electric and engine-based auxiliary idle reduction and temperaturemanagement systems for sleeper compartments in tractor cabs u The most extensive line of Heating, Ventilation, Air Conditioning and Refrigeration (HVACR) systems in the industry, from large chillers to packaged rooftop units, supported by a comprehensive portfolio of service agreement solutions with a national chain of Trane HVACR parts and supplies centers u User-tested and proven building automation controls for better HVAC system regulation and better building performance ingersollrand.com u Leading provider of advanced heating, cooling and indoor comfort systems for residential environments with national distribution through an expert network of about 10,000 independent dealers u Accredited Energy Services Company (ESCO) A B C Three types of corporate graphic panels are demonstrated above: A. Strategic brand Image/logo panel B. Our Family of Brands panel - strategic brand descriptions C. Boilerplate panel - Family of Brands

7 Contacts Questions About Standards Application and Strategy Guidelines Help Desk Access Brand Information, Standards Documentation, and Graphic Assets Ingersoll Rand Brand Center