Guidelines for the application and reproduction of the ENERGY STAR name and symbol in Canada

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1 Guidelines for the application and reproduction of the ENERGY STAR name and symbol in Canada June 2017 ENERGY STAR Canada Participants are responsible for the proper use of the ENERGY STAR name and symbol. This responsibility also extends to any authorized representative of the Participant, such as suppliers or advertising agencies. Participants must use the ENERGY STAR name and symbol consistently and appropriately to: identify products that are certified to meet ENERGY STAR s technical specifications for energy efficiency promote ENERGY STAR in educational and promotional material Note: Window and door manufacturers and their dealers should refer to the document entitled Guidelines for labelling and promotion of ENERGY STAR certified fenestration products sold in Canada for additional details on the correct use of the ENERGY STAR symbol for these products. Contents 1. Registration of the ENERGY STAR name and symbol in Canada 2. ENERGY STAR identity 3. Using the ENERGY STAR symbol Applications: Product certification Education or promotion of ENERGY STAR Canada Participation in ENERGY STAR Canada 4. Reproducing the ENERGY STAR name and symbol 5. One-time use of the name and symbol 6. Using the ENERGY STAR symbol with a mandatory EnerGuide label 7. Contact for questions about the ENERGY STAR symbol 8. Annex A: Proper and improper terminology for describing ENERGY STAR

2 1. Registration of the ENERGY STAR name and symbol in Canada Canada is an international partner in the ENERGY STAR program of the United States (U.S.) Environmental Protection Agency (EPA). The EPA has officially registered the ENERGY STAR name and symbol in Canada with the Canadian Intellectual Property Office. Under an Administrative Agreement with the EPA and U.S. Department of Energy, Natural Resources Canada (NRCan) is responsible for administering and promoting the use of the ENERGY STAR name and symbol in Canada. These guidelines have been developed to meet the requirements of the Agreement. Organizations may use the ENERGY STAR name and symbol only in accordance with these guidelines and by signing: a Participant Administrative Arrangement with NRCan or, a letter of permission from NRCan for one-time use. Misuse of the name and symbol may result in termination of the Participant Arrangement. In addition, the U.S. Customs Service may seize products exported to the U.S. if they display the ENERGY STAR symbol incorrectly according to EPA guidelines. 2. ENERGY STAR identity The ENERGY STAR identity consists of: a. The name The name "ENERGY STAR" must always appear in all capital letters and as two words. This rule applies to any use of the name in any application, text or image. There are no exceptions. ENERGY STAR In the first reference in a text, the name ENERGY STAR must include a superscripted registered trademark symbol. Examples of correct phrasing: Look for the ENERGY STAR symbol or registered mark. (French Recherchez le symbole ENERGY STAR, ou la marque de commerce enregistrée.) ENERGY STAR Canada. (French ENERGY STAR Canada.) ENERGY STAR is the mark of high-efficiency products in Canada. Typically, an ENERGY STAR certified product is in the top 15 to 30 percent of its class for energy performance. Pool pumps are now eligible for ENERGY STAR certification. See Annex A for a list of proper and improper ways to describe ENERGY STAR. 2

3 b. The symbol The ENERGY STAR symbol consists of a graphic block and a message block. These elements are integral to the symbol and must not be used separately. The ENERGY STAR name and the ENERGY STAR symbol must never be used in a manner that promotes products that are not ENERGY STAR certified or suggests that NRCan or any other Government of Canada body endorses a particular organization, company or product. 3. Using the ENERGY STAR symbol All versions of the ENERGY STAR symbol are available in: blue (100 percent cyan) black-and-white white, dropped out. The symbol must be clearly legible or the black version is to be used. Applications for the ENERGY STAR Canada symbols 1. Product certification This square version must ONLY be used to identify certified products that meet ENERGY STAR specifications. It must not be used for any other purpose. It should appear: directly on the certified product itself on its packaging or instructional documents in a list of product features (the symbol or text ENERGY STAR certified ) 3

4 in catalogues, listings or advertisements with multiple products, beside each certified product. If all the products are ENERGY STAR certified, one symbol can be used anywhere on the page. The symbol must not be placed next to other general icons/logos. On certified fenestration products, the graphic for climate zone(s) qualification must also appear in accordance with the Guidelines for labelling and promotion of ENERGY STAR certified fenestration products sold in Canada. 2. Education or promotion of ENERGY STAR Canada These symbols are used on educational or promotional materials providing consumers with general information about ENERGY STAR Canada. Version 2a contains the words HIGH EFFICIENCY / HAUTE EFFICACITÉ and is available in English first and French first. Version 2b contains the words LEARN MORE AT energystar.gc.ca and is available in English only and French only. Version 2a Education or Promotion, bilingual Preferred Optional Version 2b Education or Promotion, unilingual Preferred Optional These versions of the symbol are available upon request for members of the media or other organizations interested in communicating about ENERGY STAR. 4

5 Use text that explains the purpose of ENERGY STAR Canada. For example, ENERGY STAR is the international symbol for energy efficiency a simple way for consumers to identify products that are among the top energy performers on the market. Products bearing the ENERGY STAR symbol help save energy and money and protect our environment. Look for ENERGY STAR. It shows that a product meets ENERGY STAR criteria for high energy efficiency. 3. Participation in ENERGY STAR Canada These versions of the ENERGY STAR symbol are to be used by Participants to highlight their engagement with ENERGY STAR Canada. The Participant s company name and/or logo must also be present. Version 3a contains the word PARTICIPANT and is bilingual. Version 3b contains the words WE SELL ENERGY STAR and is available in English only or French only. To be used: in corporate or promotional materials such as business cards or corporate signage beside a corporate logo in advertisements, pins, hats or company-owned automobiles on Web pages that promote ENERGY STAR but do not identify a particular product or home as ENERGY STAR certified Version 3a Participation, bilingual Preferred Optional Version 3b Participation, unilingual Preferred Optional 5

6 When a number of other logos are grouped together on materials, only the PARTICIPANT or WE SELL ENERGY STAR versions can be used. Example: Note: The EPA allows more versions of the ENERGY STAR symbol in the U.S., but only the versions that are shown in these guidelines can be used in Canada. 4. Reproducing the ENERGY STAR name and symbol These requirements apply to all versions of the ENERGY STAR symbol. The symbol comprises the ENERGY STAR graphic block and the attached message block. The two blocks are separated by a single white rule equal in thickness to the arc within the graphic. The symbol also has a white line around it that is equal in thickness to the arc within the graphic. Different colour variations of the symbol in blue (100 percent cyan), in black and white and in white drop-out are supplied to Participants electronically in various graphic formats: EPS (Encapsulated PostScript) JPG/PMG (JPEG Joint Photographic Experts Group or PMG Portable Network Graphics) Distribute these files to your graphics department and/or suppliers. 6

7 Integrity of the symbol The symbol must never be altered, cut apart, separated or otherwise distorted in perspective or appearance in any way. The words "ENERGY STAR in the symbol must always appear in English. Clear space Text or other graphic elements must not run into or through the symbol. A clear area needs to be created around the symbol for clarity. This area should be equivalent to one third (1/3) the height of the graphic block. No other graphic element, such as text, lines, or images should appear in this area. Minimum size Although the symbol can be resized, constant proportions must be maintained. To ensure legibility for print applications, the graphic block of the symbol should not be reproduced to a size smaller than 1 cm in width. For web applications, legibility of the wording inside the message block must be maintained. Colour specification The colour for the ENERGY STAR symbol is 100 percent cyan (blue). The equivalent colour for the Web is colour hex code #0099FF. Black, or white dropped out versions are also allowed. If colour printing is available for advertising, product literature, point-ofpurchase materials, etc., the symbol should be printed in 100 percent cyan (blue). If cyan is not available, an alternate version in black is allowed. Optional Preferred 100 percent cyan Black on a coloured background White dropped out of a deep coloured background The symbol must be legible. White dropped out of a photographic image 7

8 Incorrect use of all versions of the ENERGY STAR symbol In the examples below, the ENERGY STAR certification version of the symbol has been modified. These uses are UNACCEPTABLE. Distorted symbols Altered symbols Improper reverse Only white, dropped out is allowed. On a busy background, without the required clear space around the symbol, equal to the height of the message bar. 8

9 5. One-time use of the name and symbol If you are not an ENERGY STAR Participant and have received limited permission to use the ENERGY STAR name and symbol from NRCan, the following credit line must appear in all materials: The ENERGY STAR mark is administered and promoted in Canada by Natural Resources Canada. Reproduction of ENERGY STAR information from NRCan must appear as received, without any changes or modifications. The following credit line must appear in all publications: Reproduced with permission of the Minister of Natural Resources Canada, 20XX. Note: "20XX" represents the year of publication of the document. Instructions on how to obtain details and/or further information on ENERGY STAR Canada must appear as follows: For information on ENERGY STAR Canada, visit the website You must comply with all of the contents in these Guidelines and submit the text/layout to NRCan for review before publication to ensure the guidelines are respected. 6. Using the ENERGY STAR symbol with a mandatory EnerGuide label All major home appliances and room air conditioners sold in Canada, including all ENERGY STAR certified models, are required by Canada s Energy Efficiency Regulations to have an EnerGuide label. Product brand owners can choose to show an ENERGY STAR certification version of the symbol beside the EnerGuide label or use a dual EnerGuide / ENERGY STAR label. If the EnerGuide label and/or information appear with the ENERGY STAR symbol, credit is to appear in the publication as follows: The EnerGuide label and text is produced with permission of the Minister of Natural Resources Canada, 20XX. The ENERGY STAR mark is administered and promoted in Canada by Natural Resources Canada. Note: "20XX" represents the year of publication of the document. 9

10 For information on the mandatory EnerGuide label, contact us to receive: labelling instructions labelling scales for appliances labelling scales for room air conditioners electronic versions of EnerGuide labels or dual EnerGuide/ENERGY STAR label By ES_SE_OEE-EE_report / rapport_ee (NRCan/RNCan) By Canada Post: Natural Resources Canada Equipment Division, Compliance Central Experimental Farm (C.E.F.) Observatory Crescent, Building 3 C/O 580 Booth Street Ottawa ON K1A 0E4 Canada Voluntary EnerGuide labels Product brand owners may also choose to use an EnerGuide label on regulated heating, ventilating and air conditioning (HVAC) equipment, including ENERGY STAR certified models, as a voluntary information tool. They may show an ENERGY STAR certification version of the symbol beside the EnerGuide label. Voluntary EnerGuide labels for heating and cooling equipment (except for room air conditioners), water heaters and gas fireplaces are administered by: The Heating, Refrigeration and Air Conditioning Institute of Canada (HRAI) Corporation des maîtres mécaniciens en tuyauterie du Québec (CMMTQ) The Canadian Institute of Plumbing & Heating (CIPH) The Hearth, Patio and Barbecue Association of Canada (HPBAC) For information on voluntary EnerGuide labels, equipment@nrcan.gc.ca 7. Contact for questions about ENERGY STAR Canada For more information about ENERGY STAR, contact your account manager or energystar@nrcan.gc.ca. 10

11 Annex A: Proper and improper terminology for describing ENERGY STAR Correct NOT acceptable ENERGY STAR labelled (product name) (e.g. TV) An ENERGY STAR (product name) ENERGY STAR certified (product name) ENERGY STAR compliant (product name) ENERGY STAR rated (product name) Product with/bearing the ENERGY STAR symbol ENERGY STAR product (e.g. TV) Product with/bearing the ENERGY STAR registered trademark ENERGY STAR products (referring to an array of products) Products displaying the ENERGY STAR symbol ENERGY STAR equipment Endorsed by Natural Resources Canada Products displaying the ENERGY STAR registered trademark Meeting ENERGY STAR standards Examples for writing and talking about ENERGY STAR performance guidelines Correct NOT acceptable ENERGY STAR guidelines ENERGY STAR specifications ENERGY STAR performance levels Voluntary program Meeting ENERGY STAR standards The use of the term "standards" is acceptable only when referring to Canada s Energy Efficiency Standards. ENERGY STAR requirements NRCan-approved NRCan-endorsed Received endorsement from NRCan 11