Packaging deserves our attention

Transcription

1 1 On 18 november 2013, Fost Plus, VAL-I-PAC and Gondola have organized the second edition of the Greener Packaging Awards. With the awards, they want to reward companies that have delivered exceptional efforts to reduce the environmental impact of their packaging, whether they be household or industrial packaging. More than 50 packaging innovations were filed for the 2013 edition. In each of the four categories Reduction in weight and volume, Origin of materials, End-of-life and Avoiding product waste an award goes to an SME and a large company. There are also special prices for students and professional designers. This year, two companies received the Grand Prize for their sustainable packaging policies: Colruyt (industrial packaging) and Procter & Gamble (household packaging). In this document you will find an overview of all the packaging innovations that were filed, as well as the nominees. A more detailed description can be found in the brochure on the Preventpack website. ALLBOX Customizable cardboard pallet ALPRO Yogurt drink carton BARK INNOVATIONS Dosing cap April 2014 R.E.:. Goossens Fost Plus asbl Avenue des Olympiades Brussels.

2 2 BEFRE BEL&BO CARDIFF Reusable bag Reusable bag Barrel with double bag system PET blister for pastry Film and pot for fresh herbs Metal cookie box CILE SCRL COLRUYT Film for potato sacks 10-liter water bottles with cardboard support Bag-in-box for wine COLRUYT Fixed display racks Bag of mini peppers Range of extra fresh meats Egg carton Hair accessories Meats in thermoform packaging

3 3 ECOLAB EFARMZ ESTEE LAUDER COMPANIES-AVEDA Professional dishwashing product Delivery systems for products of local farmers Bottle for body lotion ETHIQUABLE FRIESLANDCAMPINA BELGIUM INNOCAN / PVG LIQUIDS Rice box Milk carton Jerry can INTERBERGCO ECOPLAS BENELUX JAM&RY LABORATOIRES EXPANSCIENCES Reusable bag Angle brackets Mustela bottles LES CADAVRES EXQUIS Shopping bag Bottle for coloring products Perfume bottle Tube for cosmetics Re-sealable pouch Bulk packaging April 2014 R.E.:. Goossens Fost Plus asbl Avenue des Olympiades Brussels.

4 4 Reusable plastic tray MONALISA Expandable bottle for beverages MOONEN PACKAGING Tableware for festivals OVOTHERM Egg carton OWENS-ILLINOIS Wine bottle PROCTER & GAMBLE Bottle for Mr. Proper SABERT EUROPE Disposable plates SCHÜTZ Plastic pallet TELENET Decoder box THE BODY SHOP Tube cap THE BODY SHOP Perfume bottle TOTAL Plastic bag for wood pellets WERNER & MERTZ BENELUX CONSUMER Flasks for cleaning product WANT TO KNOW MORE? Download the brochure on the Preventpack website to discover more details about all the award-winning packagings or go to

5 5 s 2013 Grand Prize Industrial Packaging Hassle-free promo displays Logistical nightmare becomes a win-win for all parties involved Colruyt developed a completely new display system for its suppliers promotions. The Group replaced the one-way displays that were delivered by the suppliers to its central warehouse with a system of reusable displays that have a permanent place in the store. It is a simple idea, which not only saves transport and waste, but also proved to be a good commercial move. It also earned Colruyt the Grand Prize for Industrial Packaging at the 2013 edition of the s. Do more with less. That summarizes the philosophy of the Colruyt Group. It also perfectly encapsulates the Group s attitude regarding sustainability. We intend to achieve our growth with minimal impact on the environment, states Vic De Meester, environmental coordinator for the Group. Our economy drive ensures that we use our resources as efficiently as possible. We are both conscious of and frugal with energy and raw materials. We systematically avoid any waste, both in our own operations and in consumers homes. Function determines everything Of course, packaging plays an important role in this. Our packaging policy takes the function of the packaging as its starting point, emphasizes Vic De Meester. Form does indeed follow function at Colruyt. However we recognize that the very nature of function is very diverse: optimally protecting and conserving the product, making transportation and consumption Logistical nightmare The promo displays of national brand suppliers have always been a problem in our view, observes Vic De Meester. They were delivered at our central warehouse by the suppliers, fully stocked with products and ready to bring to the shops. However, logistics did not always proceed smoothly. The size of the displays was always highly variable and did not fit into our standardized pallet From disposable to reusable All of this meant it was high time to rethink the entire system. Colruyt decided to design a new system of standardized displays. They get a permanent place in the store and are filled with products from existing stocks at the store. Now all suppliers have to do is send us their promotional materials such as placards and markings, and we do the rest, says Vic De Meester. The new easier for our customers, providing information to consumers, storing and safer stacking in the warehouse, etc. Based on these criteria, we search for the most appropriate packaging material and determine how much packaging is really needed. We always look at the impact over the entire life cycle: production, transport, storage, preservation, consumption and final disposal. system. As a result, they took up too much space everywhere in the trucks, in the central warehouse and in our stores. In addition, the loading and unloading of the displays inevitably resulted in wasted time and a considerable degree of product damage. In short, these displays had become a logistical nightmare. system saves substantially on transport and waste. The displays no longer need to be transported, there is no need for secondary and tertiary packaging, and the displays are continuously reused. Thanks to its permanent place in the store, they are also commercially more interesting for the suppliers. It is a win-win for all parties concerned. Colruyt s new promo displays in figures: Annual savings of: 77 tons of cardboard 26 tons of plastic 11,000 km of transport April 2014 R.E.:. Goossens Fost Plus asbl Avenue des Olympiades Brussels.

6 6 s 2013 Grand Prize Industrial Packaging Not a drop is wasted New dosing cap avoids over-consumption of concentrated Mr. Proper The new Mr. Proper is concentrated 2.5 times, enabling substantial savings in transport, water and packaging. To avoid over-consumption by consumers a major risk in concentrated products Procter & Gamble also developed a new advanced dosing cap. This proved to be a combination that appealed to the Jury of the 2013 s as the company received the Grand Prize for Household Packaging. Touch and improve lives, now and for generations to come. The mission of Procter & Gamble clearly indicates that sustainability is central to the company. But it s not just words. The mission statement is translated into concrete objectives. For example, the company wants to use 30% renewable energy, consume 20% less energy, produce 20% less CO 2 and reduce transport by 20%, all by There are equally clear targets at the level of its products, including the use of 25% renewable materials and 20% less packaging. Holistic approach We adopt a holistic approach for our packaging optimization efforts, stresses Gian De Belder at the Packaging Development (Bottle Blowing Capability) in the Brussels Innovation Center of Procter & Gamble. Developing lighter weight packaging is a good thing, but is not an end in itself. The new packaging for Battling over-consumption Over-consumption is always a big risk with concentrated products, especially for products like Mr. Proper which people have known and used for years. A specially developed dosing cap offers a perfect solution in this case. A single squeeze triggers the release of the exact dose for a bucket of water and not a drop more. The dosing cap includes a timer-like mechanism which is activated by squeezing the bottle. Once the correct dose is reached, the liquid is completely shut off in the bottle, explains Gian De Belder. During development, we also paid careful attention to the material we used for the cap. It is not only super compact, it is made from a single material, making it fully and more easily recyclable. Mr. Proper is a good example. By concentrating the product, the plastic flask has become 2.5 times smaller, enabling savings in transportation, materials and water. At the same time, we realized that our efforts would not make a lot of sense if we could not eliminate wastage at the consumer s home. The new Mr. Proper was launched in several markets with great success. The product perfectly meets the expectations of a growing number of environmentally conscious consumers, without having to pay a premium or sacrificing quality. They also appreciate the new compact look of the bottle, which takes up less space in the cupboard, adds Gian De Belder. The new Mr. Proper in figures: 2.5 x concentration 64% less water per bottle From 78g HDPE to 33g PET per bottle Dosing cap made of pure polypropylene rather than a multi material Annual savings of: 50,000 tons of water 11,000 tons of plastic 1,125 transport journeys