Trace R&D 2009 Winnipeg, Manitoba

Transcription

1

2 A New Way of Communicating Product Recall Information Tim White GS1 Canada

3 GS1 Global GS1 has developed the most widely used system of supply chain standards in the world A neutral, not-for-profit, industry-driven organization promoting standards-based electronic business and supply chain practices 108 GS1 Member Organizations and 1,700 GS1 staff worldwide serving 147 countries Over 1 million user companies Over 5 billion transactions daily Over 20 industry sectors represented Manages the mandate of subsidiary EPCglobal facilitating industrydriven standards for the Electronic Product Code (EPC) 3

4 GS1 Canada Enhances competitiveness of Canadian business by facilitating adoption of electronic business & supply chain processes based on global standards Canadian branch of global GS1 organization 25,000 members and growing (80% SME) 110 employees working in three offices: Calgary, Toronto and Montreal Not-for-profit financial structure, funded through membership fees Exclusive Canadian source for licensing of bar codes (UPC) and the (EPC) Electronic Product Code TM 4

5 Traceability Sub-committee Strategic Advisory Council The purpose of the Council is to work in a cooperative and advisory capacity to develop and implement strategic initiatives that will increase the awareness and adoption of Electronic Product Code (EPC) based Radio Frequency Identification (RFID) and Traceability in Canada. Traceability Sub-committee The mission of this group is to develop and implement a strategy, by working with key stakeholders in government and industry that will increase the awareness and adoption of global traceability standards across industry in Canada. 5

6 GS1 Canada Strategic Advisory Members

7 Agenda Introduction to the Product Recall System Overview of the Product Recall Notification Form Using the Product Recall System Enhancement Roadmap Product Recall Portal Today 7

8 Product Recalls in Canada Current Situation 246 Food Recalls in Canada April 1, March 31, product recalls/withdrawals per year (pharmaceutical) US reports 900 recalls in last 18 months 50 per month Consumer confidence dropped 20 points according to a 2007 survey on food safety concerns Sub-optimal notification processes Inaccurate announcements Failure to validate product removal Lack of an audit trail 8 8

9 The Future of Global Trust Product Recall: A Gateway Service GS1 Canada develops a transformational standards based service initiative Gateway Services The initiative is: A Suite of Services including Product Recall Authenticates Companies and Users Global & Multilingual & Collaborative GS1 Standards Based integrated with Key Registry Secure Single Sign On for Global Access Built on foundation of GS1 Trust, Authentication, and Standards 9

10 Introducing a New Way to Communicate Product Calls Leverages product identification standards (GTIN) Leverages location standards (GLN) Uses standard format to facilitate action & response (GDTI) Defines Industry Partner Relationships (GSRN) Uses standard workflow Includes attachments and images Complements existing methods Meets and exceeds FDA & CFIA notifications 10

11 Product Recall System FMI approached GS1 for assistance GS1 s response rapid application development initiative started in late 2007 to deliver: Proof-of-concept Prototype solution using existing message-based platform (Message Centre) Developed a member self-registration component Executed several industry pilots to verify the approach Launched a prototype platform in January

12 Product Recall System Development Comprehensive review of current recall practices Best industry practices and CFIA, FDA and USDA recommendations were used to guide development of form and functionality Three successful pilots carried out with more than 25 manufacturers and retailers Based on pilot feedback, the Product Recall Notification Form has been optimized System has been presented to the FDA and received their support 12

13 Initial Pilot Participants Manufacturers Quaker Oats Company Procter & Gamble Co. Pharmavite LLC Kraft Foods Inc. Bush Brothers & Co. The J.M. Smucker Company The Coca-Cola Company General Mills Hormel Foods Gold n Plump Poultry Retailers Target Wakefern Food Corp/ Harris Teeter K-VA-T Food Stores Dorothy Lane Market SUPERVALU Inc. Bashas Giant Eagle, Inc. Hy-Vee, Inc. Wegmans Food Markets, Inc. Schnuck Markets Inc. Weis Markets, Inc. Ellwood City Save-A-Lot Big Y Foods 13

14 Overview of the Product Recall System An online System that enables industry partners to have a direct & secure relationship regarding product recalls Standardized form and process allow greater effectiveness and compliance Ensures that only authorized recalls are issued Targets which retailers receive recalls Allows retailers to receive recalls immediately Continuing integration of GS1 Keys Provides self registration for subscribers (including payment) 14

15 Security & Audit Trail Security Access restricted to authorized subscribers with valid User ID & Password Comprehensive verification process by GS1 before registration approved Self-registration enables subscribers to select authorized internal access Subscribers assign roles and permissions to internal users Solution assigns GLNs to all authorized users and subscribers Audit Trail Each recall has an identification number (GDTI) permanently assigned System records when a recall is sent & opened who opened a recall notification All issued recalls are permanently stored electronically 15

16 Recall Process Comparison North America

17 Overview of Product Recall Notification Form Based on industry best practices Reflects CFIA and FDA recommendations Contains: Recall Snapshot Handling & Disposal Instructions Reimbursement Instructions Issuing Company Details Spreadsheets and Image Attachments 17

18 Overview of Product Recall Notification Form ID Number is automatically assigned for enhanced tracking Product images can be attached or embedded to a recall notification System logs who received notification and when 18

19 Product Recall Notification Form Recall Launch Date Title (for notification and alert ) Unique Recall ID Number for traceability (GDTI) Supports Original Recalls and/or Recall Extension Recall Classification Recalled Product Name Comprehensive Recall Reason List 19 19

20 Product Recall Notification Form Ability to provide additional information Identify Case/Package UPC or GTIN Product Codes Distribution Dates Quantity of the product in distribution Original Distribution Area 20

21 Product Handling Instructions Special Handling Handling at Store Handling at Warehouse Handling in Transit Other Handling Pickup Information Contact Information 21

22 Reimbursement Instructions Standard Reason Codes Credit Information Credit Contact Information

23 Issuing Company Details Complete Company Details Includes Recall Coordinator Name and Contact Information Information After Hours Telephone Number Consumer Hotline Number Media Contact Information Website for Additional Information 23

24 Attachments Include up to 5 MB of files Includes files of any type Include multiple files Include image attachments Include hyperlinks 24

25 Targeting Manufacturers see a complete list of available retailers, allowing them to: Target notifications Target attachments Select some or all retailers 25

26 Product Recall Collaboration Zone Requirements Roles Using the System

27 Requirements Registration Must have your GS1 Key Registered All subscribers are thoroughly reviewed to ensure that only authorized members have access Company must be registered in the Product Recall System Users must be registered by Primary Contact Users must be assigned roles by Primary Contact All companies self manage internal access Technical Requirements Must have an active Internet connection Windows based MAC users can use Safari 27

28 Roles Manufacturer Recall Initiator Role: Initiates a recall, completes the form and includes attachments. This role cannot issue a recall; sends the recall to Approver Approver Role: Reviews a recall; can reject a recall or send it live to retailers. This role cannot initiate a recall. Retailer Recall Receiver Role: Reviews a recall that was sent live to retailers. This role cannot initiate a recall. Note: Roles are assigned by Primary Contact at Registration 28

29 Using the System Recall Process for Manufacturers: 1.Requester role initiates a recall a. Completes form b. Includes attachments 2.Requester sends recall to Approver 3.Approver reviews Recall (can Reject or Send Live) 4.Approver sends Recall Live 5.Recall delivered to Retailers immediately 29

30 Recall Initiator Logs In

31 Initiates a recall

32 Recall Initiator Completes Recall Notification

33 Recall Initiator Includes Attachments Add any file up to 5 MB Use file names that provide context Product images are requested 33

34 Recall Initiator Sends Recall to Approver Notification sent to all Recall Approvers

35 Approver Logs In

36 Approver Reviews Recall (Reject or Send Live) Notification sent to all Recall Receivers

37 Retailer Logs In

38 Recall Delivered to Retailers Immediately (Retailer View)

39 Product Recall Retailer View

40 Next Steps 3.0 Industry Designed Roadmap to Enhanced Functionality Global Availability Multilingual Full database integration Retailer to manufacturer messaging Incident Reporting by Retailers Attachment of Ingredient Lists Creation of Safe Zone to practice recalls New specialized recall forms for different categories 40

41 Product Recall Success Product Recall for Multiple Categories Grocery Recall Approval by Major Associations 2 Workshops completed -Pilots in July Fully Bilingual Application Expected Go Live in Fall 2009 General Merchandise Recall 1 st Workshop Scheduled for mid-july Expected Go Live in Fall 2009 Pharmaceutical Recall Gathering support from associations and industry Workshops in begin in fall 2009 Expected Go live in

42 Product Recall Success Gateway Vision of Trust Wins Global Acknowledgment Multiple Global MO s Indicate Interest to Join Product Recall Germany Mexico Australia Brazil UK South Korea France Hong Kong Technology Providers Multiple requests from 3 rd Party Software, Auditing, and Traceability companies for partnerships PR Live in US In 4 Months: 51 Retailers have joined, representing: 10,040 stores (28 percent of all supermarkets) 43 percent of total supermarket sales Mfg s include Coke, General Mills, P & G, Del Monte, Con Agra 42

43 Thank you for participating