MaaS from Vision to Deployment. Filippo Logi, Ph.D. November 2017

Transcription

1 MaaS from Vision to Deployment Filippo Logi, Ph.D.

2 Integration platform supports openness and increases efficiency Point-to-point-Networks Open Platform Closed Platform Retailer Retailer Retailer Retailer Retailer Integration Platform Integration Platform Page 2

3 Platform Approaches & Roles Travelers Retailer(s) App / s Customer Portal Profile Billing, Payment Authentication Platform Intermodal Integration Platform Schedules Real-time Info, Routing Booking Ticketing (s) Page 3

4 Swiss Südostbahn: from rail operator to provider of as a Intermodal portfolio extension: train, transit, parking, shared-modes, skiing, Regional extension: offer access across Switzerland Innovation leadership: one of the first commercial BiBo ticketing systems for the whole SOB-fleet Operation & Maintenance Schweizerische Südostbahn 13m passengers 5,9m journey kilometers St. Gallen, Herisau, Samstagern Regional public transport Regional public transport services in eastern and central Switzerland Voralpen-Express, commuter railway system St. Gallen Siemens delivers, operates and maintains the SOB sales & info platform for multimodal door-todoor routing and 1 st of its kind handsfree ticketing Page 4

5 Open Platform as a extends offering and increases revenue Marketing Tariff system Operation Customer support Page 5

6 Dubai s travel companion One App covering the entire passenger journey in all its functions Integration platform, routing & payment services 530 Mio passengers p.a. 1 9 revenue p.a. 0 9 Budget for infrastructure projects 79 metros, 3000 buses, 9500 taxis, 11 trams, 5 ferries, 1 mono rail RTA s Goal Support Local Smart City Initiative Unify Dubai s transport landscape & Source Image: RTA Dubai The Dubai Integrated Platform (DIMP) fulfils RTA s vision of safe and smooth transport for all & supports its strategic goals of Smart Dubai, Integrated Dubai and People Happiness Page 6

7 Dubai s travel companion A valuable source of mobility intelligence for RTA and its customers Page 7

8 -as-a- to your plane and final destination information & travel options to/from airport across modes and operators: real-time traffic, taxi, commuter train, car-sharing, Lufthansa Airport Bus Gradual expansion: Region Munich, Hamburg, other German airports, international Additional mobility services Vision Door-to-Gate in Passngr-App and Web by Airport Munich, Airport Hamburg and other German airports incl. central ticketing Integration of surface-travel into Passngr App and airport website completed by processing times at airport Time2Gate Page 8

9 The Value of -as-a- for Airports Transportation is becoming intermodal 70% of Millennials use multiple ways of getting around Travelers want to be informed along every step of the journey, in real-time, both on the ground and in the air Project initiatives for providing real-time information within the airport started at Munich Airport Understand Customer needs and build a Customer Relationship Source: Flughafen München GmbH Page 9

10 Key learning: critical elements for success Get started with clear use-cases Reliable is more important than open No One size fit all Learn, develop, and scale up Quality of service from the beginning Data, data, and Data!! Page 10

11 analytics create new value for all stakeholders Relevant and real time support Trusted advisor Decision support Intermodal disruption & event management Receive services when providing own data Intermodal Analytics Traveler Personalized information & guidance Mobile ticketing Delay repay demand prediction & demand based supply Staff Provide support with correct information at the right time Vehicle occupancy Incidents, delays and effects Transport alternatives Understand traveler needs & provide high quality service efficiently Management Page 11

12 analytics create new value for all stakeholders Stay tuned... demand Time-of-day / day-of-week demand Relative modal convenience Special event demand Page 12 First and last mile accessibility

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