BECOMING A LICENSEE WHAT DOES BECOMING A LICENSEE MEAN?

Transcription

1 licensee programme

2 BECOMING A LICENSEE WHAT DOES MEAN? The Licensee Programme is designed to help grow your business and develop a close working relationship with Trutex. It maintains your freedom to run your own business, with the added support of a brand that has a wealth of knowledge and experience. When you become a Trutex Licensee, you are able to use the Trutex name and logo trademarks, as well as the strap line Schoolwear and More for your business. Trutex will become the name of the store and the brand can be used on all your marketing literature, stationary and website. There are now over 40 Trutex Licensees across the UK, all benefiting from the Trutex brand association and its attributes of quality and value.

3 WHAT ARE THE CORE ADVANTAGES OF? THE TRUTEX BRAND Because Trutex is the only recognised consumer brand in the independent schoolwear market, by becoming a Licensee, it will give your business further credibility and provide confidence to potential new and existing schools, as well as to parents. PRICING As a Licensee you can purchase your Trutex product at extremely competitive prices. There are several pricing tiers depending on your level of turnover. So, the more business you place with Trutex, the greater your margins.

4 VAT No: Registered in Scotland: SC Registered Company: WSA Clothing T/A Trutex, Unit 1, Duns Road Industrial Estate, Greenlaw TD10 6XJ HOW DOES TRUTEX HELP DRIVE LICENSEE SALES? Formerly Clothes For Children and didcot sports We ve changed so we can give your school the best uniform supply AYR Formerly Derry s schoolwear department, we have changed our name to Trutex. Our new partnership with Trutex means we can bring you the More in store for everyone! We also stock much more than school uniforms: didc ot best value, quality and choice for your school with the widest range in uniforms. And we can guarantee you can reflect your school s standards and establish and manage your uniform all year round. Sportswear & Swimwear Dancewear Rainbows, Brownies, Guides Beavers, Cubs, Scouts Accessories What hasn t changed is our team - so you can be sure that our dedication to service, experience and support is as friendly and helpful as it has always been. Ayr Tom Brown Sales Manager M: Trutex, 75 Dalblair Road, Ayr, KA7 1UQ T/F: E: ayr@trutex.com W: new store. new name. same values! Now you can get the best of the UK s leading schoolwear brand, from your local experts Embroidered Poloshirts from only 6 1 only plus! You can personalise your clothing with our initialling service! Call us today to find out more on: with compliments AYR Trutex, 75 Dalblair Road, Ayr, KA7 1UQ T/F: E: ayr@trutex.com W: MARKETING LITERATURE When you become a Licensee, we will design store specific marketing literature for you, which can be used to communicate with both schools and parents. The content of these can be adapted to highlight the specific benefits of buying through your store. This could be, for example, that you sell products all year round, give expert advice, or that you also sell club uniforms such as brownies and guides. You would only need to cover the cost of the marketing literature production. Trutex, 75 Dalblair Road, Ayr, KA7 1UQ T/F: E: ayr@trutex.com W: BUSINESS STATIONERY We will also design your new company business cards, letterheads and compliments slips for you.

5 IN-STORE SUPPORT EXTERNAL SIGNAGE & POINT OF SALE MATERIAL As part of our licensee support package, we will design your new external signage & window graphics, plus help you find suppliers to produce them. In addition, we will help identify key areas within the store that would benefit from point of sale material utilising key selling messages. We will then design them for you, free of charge. CARRIER BAGS Licensees can order carrier bags in three different sizes, which are available all year round at advantageous prices.

6 Royal Parade Vauxhall St PLYMOUTH A374 B3238 PLYMOUTH A374 A379 Pomphlett Didcot Didcot Didcot FURTHER SUPPORT & ADVICE PLYMOUTH s NEw shoolw E ar stor E! Boys & Girls win a mountain bike schoolwear & more Loyalty & Savings Card MEIR Trutex Schoolwear and More Unit 3-4, Sugarmill Retail Park Billacombe Road Plymouth PL9 7HT E: You ve said goodbye to Derrys... Now say a BIG HELLO to your brand new schoolwear store! Now you can get the best of the UK s leading schoolwear brand, from your local experts. 4 We offer the best service at the best prices 4 Giving you excellent product knowledge and customer service 4 Get your school s uniform all year round 4 Bright & spacious store with good disabled access and easy parking nearby Call Cobourg St Charles St Breton Side Tothill Rd Exeter St Embankment Road Gdynia Way To A38 ENTEr OUr FrEE PrIZE Draw! Mums & Dads save on schoolwear with YOUr FrEE 5 DIsCOUNT VOUCHEr! You could be riding an amazing shiny new mountain bike worth up to 240!!! 14 Cockcroft Road, Didcot, Oxfordshire OX11 8LL Tel: info.cfc@ntlworld.com 5 DISCOUNT 14 Cockcroft Road, Didcot, Oxfordshire OX11 8LL Tel: info.cfc@ntlworld.com ValID from 1ST OCTOber TO 11Th DeCember DISCOUNT 14 Cockcroft Road, Didcot, Oxfordshire OX11 8LL Tel: info.cfc@ntlworld.com ValID from 1ST OCTOber TO 11Th DeCember DISCOUNT ValID from 1ST OCTOber TO 11Th DeCember 2010 Plus, we stock much more than school uniforms! Rainbows Brownies Guides Beavers Cubs Scouts USE OF THE TRUTEX IMAGE LIBRARY Trutex considerably invest in producing the best product photography in the schoolwear industry. Our entire image bank is available to our Licensees free of charge, so our images can be used within your website, bespoke marketing literature or point of sale graphics. NEW MARKETING TECHNIQUES We constantly investigate new ways to help grow our Licensees businesses. In 2010, we introduced a voucher scheme that keeps business returning to stores after back to school for repeat purchases. In 2011, we are introducing a Loyalty and Savings card scheme through a number of Licensees to investigate if introducing such a scheme delivers a suitable return on investment. MARKETING ADVICE The Trutex Marketing Department has an abundance of experience within the sector, which they are happy to share whenever required. Often Licensees will be approached by third party suppliers who are looking for the Licensee to advertise through various media channels. The team is always available to provide advice, sound out ideas, and even assist with the creation of advertisements.

7 SHARE & GAIN IDEAS & EXPERIENCE With over 40 Licences across the UK, we are building up a strong community, with whom you can share ideas and gain advice. Each year the Licensees come together at our annual conference, held at Trutex head office, and there is always plenty of time to meet fellow Licensees. This has led to many communicating at regular intervals throughout the year as everyone helps each other to grow their business. SAVINGS THROUGH ECONOMIES OF SCALE We are constantly looking at ways that our Licensees can save money through group purchasing. Due to the growing number of Licensees we are in a much stronger position to negotiate lower supplier prices than individual stores. A great example of this is our high quality carrier bags, which we keep in stock all year round: As we order in bulk, it keeps the costs much lower than if individual customers purchased the bags themselves.

8 WHAT S IN IT FOR TRUTEX? BUILDING OF RELATIONSHIPS The Licensee Programme allows us to work closely with our customers and build long-term relationships, which stabilises our business and helps us maintain our position at the forefront of the schoolwear market. FEEDBACK Working closely with our Licensee s means there is constant communication, and whilst we are always looking to provide assistance wherever possible, it does mean we also get a consistent stream of market data. Our Licensees deal with the consumers on a daily basis, so we get to find out about changing market trends for example, which helps us develop our product range. BRAND EXPOSURE Trutex have produced fine clothing for generations since 1865, and the business has built up an unrivalled brand reputation. This is something we are very proud of and would like to continue. Giving the brand exposure through retail stores and working closely with retailers that provide an exceptional level of service, further enhances our brand.

9 HOW DO I BECOME A TRUTEX LICENSEE? There is no annual fee for joining the Trutex Licensee programme, but there are certain criteria you must fulfil in order to become a Trutex Licensee. These are that you: Demonstrate your commitment to the Trutex brand Sign a contract that details the way you are able to use the Trutex brand and work within the Licensee programme Have the Trutex brand as part of the stores external signage Reach an agreed amount of annual spend Have the ability to illustrate you are a financially sound business and demonstrate a solid track record for good business practice If you feel you and your business can achieve these criteria, and you would like to further explore the benefits of becoming a Trutex Licensee, we would very much like to hear from you... TO FIND OUT MORE CALL HEATHER WALKER ON or hwalker@trutex.com