Benefits of Fly Buys

Transcription

1 Benefits of Fly Buys

2 Contents Summary of the Fly Buys programme... 3 Coalition Partners... 3 Highlights of being a Coalition Partner... 4 Marketing opportunities National and Local Store... 5 Benefits of reporting & customer analytics... 6 Training & Staff Engagement... 6

3 Summary of the Fly Buys programme Launched in major shareholders BNZ, Z Energy, New World and State Insurance (IAG) Linked with the airpoints programme members can choose to get Fly Buys or Airpoints 50 participating brands in the programme (coalition partners) LAB360, is a specialist data analytics and insights business, which helps participating companies use data in clever ways to finesse their business strategy and get outstanding results Point ratio $50 = 1 point in store $100 = 1 point online Conversion Fly Buys to Airpoints is 5.95 Fly Buys points = 1 Airpoints dollar Coalition Partners

4 Highlights of being a Coalition Partner 2.6m Active customers 75% 100% 72% Of NZ households Brand Awareness Customers say: It works for me 214k 704k 135k 38secs New customers in 2014 Signed up for promo s Facebook likes Someone gets a Fly Buys reward

5 Marketing opportunities National and Local Store helloworld launch will cover the following touch points: o edm o DM o Facebook o App o Banner Ads Average unique visitors each month to the Fly Buys site is 370,000, with an average session time of 5.7minutes. Advertising opportunities on this site: o Home Page Banner o Bonus Point Tile o Bonus Point Page o Rewards Banners & My Fly Buys With 100% brand awareness it is excellent to be associated with such a strong household name within New Zealand especially when implementing a new brand. Either local store or national campaign opportunities with any of the Coalition Partners. Dependant on the campaign the opportunity to grow each other s database and also splitting the marketing costs. BNZ Advantage Plus There is currently and opportunity to target those BNZ Advantage Plus members (50,000) with customised packages - these are unique to helloworld so these customers cannot purchase these anywhere else. They are all high spend members. Having the ability to create specific targeted campaigns for acquisition or retention. Allowing a better ROI. Through the use of the Customer Insights work. Create targeted campaigns or using the reporting information to deliver DM campaigns in areas that are most likely to purchase. Bonus points can be used as a real point of difference to secure bookings at time of enquiry. This is huge benefit in a vanilla industry. You do not need to wait for a bonus point campaign to utilise bonus points, these can be done at any time for any booking. Allowing preferred suppliers to use Fly Buys in specific campaigns getting them to cover the costs of marketing via these channels and also paying for the bonus points. They can also use the Crewcard to incentivise staff to book their products.

6 Benefits of reporting & customer analytics LAB360 is full of analytical experts who can take customer segment information (currently there are 46 customer segments that make up the Fly Buys KnowledgeCUBE) to deliver to you a list of members who you should be targeting to get the best results. The current demographic of the United Travel customers are: o 17% Younger Market (under 30) fastest growing segment o 12% highly affluent o 18% young families o 40% mature o 13% lower income, older family The customer analytics is invaluable we can identify the hottest prospects to market to in a determined km radius from your location. Or if you are looking at moving premises what area is going to be most beneficial based on several research blocks the analytics team pull together. Reporting per store allows us to focus our marketing dollar on those members who look and behave like existing customers and are most likely to take up our travel offers. A copy of this report is attached. This can be produced every 6 or 12 months as required and is done for each store. Transactional reporting is also very useful. This allows you to see the overall spend that the Fly Buys members generate to your store. The reporting tool allows you to track processed transactions via the Transaction Portal. Training & Staff Engagement Fly Buys will feature as part of the roadshow of the helloworld brand rollout. This will cover off main points of this Loyalty Programme, get staff engaged and provide basic training. At this time the introduction of the Crewcard (Fly Buys Participants staff card) will also be promoted to gain buy-in for all staff. There will be a sign-on bonus of 50 bonus points to all staff who sign up. Crewcard members get exclusive offers from other coalition partners from time to time. This is also a fantastic mechanism to incentivise staff. Each store will be given a User Guide for the Transaction Portal Each store will be given a store set up pack of POS material. This includes, posters, decal, balloons, and instant sign up packs, desk signs and wobblers. Loyalty New Zealand also hold an annual conference. This is a fantastic forum to meet other retail participants and hear how they utilise the Fly Buys marketing machine to conduct their marketing. It is also an opportunity to hear from experts in the marketing and data/analytics field and use this information to grow and develop your own business.