WERAROA CRICKET CLUB INC

Transcription

1 WERAROA CRICKET CLUB INC SPONSORSHIP PROPOSAL FOR FURTHER CONTACT PO BOX 695 Levin 5500 New Zealand Contact #

2 SPONSORSHIP LETTER Dear potential sponsor I would like to invite you to contribute as a sponsor for our Weraroa Cricket Club, which primarily aims to polish cricket skills and abilities in young players. Join the Weraroa Cricket Club to promote your product and increase brand awareness. We are very confident in our ability to exceed expectations for you and deliver your brand to the people that are most likely going to be your Customers. In return for your investment, the Weraroa Cricket Club can help your business increase your brand awareness and image using the new Crick-It membership card, gain new customers and develop relationships with existing customers. In doing this, you showcase your devoted involvement in supporting the local Levin cricket community of the Weraroa Cricket Club. I am confident our dedicated committee, backed with our desire to see cricket continue to grow in Levin; your business will enhance brand and customer awareness. With a strong support base, we would relish the opportunity to work with your business to reach this audience. We, therefore, take this opportunity to invite you to be our partner and be part of these unique team. Below is more information about Weraroa Cricket Club and a table of benefits and opportunities for potential partners and sponsors. We shall be grateful if you could take a few minutes of your time to look at the sponsorship opportunities enclosed and generously support this unique and vital initiative. We look forward to discussing the partnership opportunities with your company and look forward to working with you to promote our efforts. We thank you in anticipation! Yours Sincerely, Gerald De Castro Weraroa Cricket Club President

3 ABOUT WERAROA CRICKET CLUB The Weraroa Cricket Club Inc is a non-profit organisation aimed at managing and supporting local cricket. Originally formed in 1921, the Weraroa Cricket Club Inc. supports ten club teams including junior teams, college teams, senior afternoon teams offering cricket to all local region of the Horowhenua. We also offer Twilight Cricket to 140 social twilight cricket players involving local businesses and other local clubs. In 2015, the club with the support of the club committee, initiated a 3 year strategic business plan for the club. This plan has been designed to ensure cricket in Horowhenua increases its status and continues to grow on all levels. The club now has grown from three to 10 club teams including our junior cricket teams. As a part of the last strategic plan, a 24 month sponsorship package was designed to give businesses the opportunity for cost effective promotion and marketing. What a success it was for our club, having a corporate sponsor like BNZ and a well know local business called Top Glass has also helped increase the clubs profile in so many ways. Cricket is a game for life, it is one of the nation s major sports and is an important part of its lifestyle so why not use it to increase your brand awareness.

4 OUR MISSION We aim to become a leading New Zealand Cricket Club and a force within the Horowhenua Kapiti Cricket Association, by setting new levels of Professionalism in all aspects of the Game, on and off the field. Weraroa Cricket Club was established 96 years ago, and today the club has clearly become one of the strongest clubs playing under the Horowhenua Kapiti Association OUR CLUB VALUES To provide all aspiring cricketers a pathway to their cricketing dreams To provide the very best facilities, personnel and resources for players, support staff and members To enhance all players personal and professional growth To enhance a proud, positive club with a great family spirit Embrace and drive, change with a club point of difference Be adventurous, creative, and open-minded Build open and honest relationships with good communication Be passionate and determined and humble

5 CLUB STATISTICS Members: 260 Including club members and twilight players. Website hits: 800 per month during the season / off season 200. Social Media: 774 Facebook followers, 269 Facebook group members. Reputation for success and excellence club membership base. Extensive past players and professional network. Promotion on our website Being a part of a club voted a top 3 finalist for the Ellea Sport Best Presented Club 2011 and 2016 awards run by Sport Manawatu. IT s WIN-WIN Sponsoring a Weraroa Cricket Club provides you the opportunity to connect with the Global community, build brand awareness and show your company s support for an entrepreneurship Spirit!! Weraroa Cricket Club will reach a different key audience, providing a fun, entertaining and engaging way for you to wow clients, vendors and employees. Know that you and your company are making a difference by supporting Weraroa Cricket Club as an ambassadors as you enjoy an unforgettable evening. Want to show your employees and investors your dedication to our community and the larger world? Consider a Weraroa Cricket Club sponsorship. If you want to be part of an inspiring, one-on-one event. Weraroa Cricket Club sponsorship is right for you. Associate your name or your company name with international youth empowerment through the cricket, and receive long-term recognition.

6 Becoming our sponsor also allows you to develop valuable relationships with new prospects, partners, and clients. The success of our Weraroa Cricket Club is dependent entirely upon your sponsorship of our project. Think of local sponsorship as an investment, just like any marketing strategy. One of the greatest advantages to sponsoring a local team is the positive wordof-mouth that it generates for the company. When people in the community see the sponsor supporting their favourite team, they see the sponsor as a friend. MARKETING BENEFITS TO SPONSORS 1 2 INCREASE BRAND AWARENESS Sponsoring Weraroa Cricket Club is a great way to instantly improve your brand awareness, especially for newly created brands. For your business this will undoubtedly gain at least some local media attention which will result in free publicity for your company as its name is attached to it. PROMOTE POSITIVE IMAGE Sponsoring Weraroa Cricket Club is a great way to build credibility and promote a positive image of your business. It will show the business in a caring light, whether potential clients have heard of the company or not. It is a worthwhile step up from just contributing to such creative cause. It appeals to people s human nature and shows that your business is interested in the promoting youth empowerment, in some cases distinguishing it against competitors. 3 CAPTURE A WIDER DEMOGRAPHICS It helps put your brand name in front of people who wouldn t give your business a second thought, which can help win over some new clients.

7 WHY SHOULD YOU SPONSOR US PUT YOUR BUSINESS FRONT AND CENTRE Your brand will be seen throughout various elements of our Weraroa Cricket Club. We will publish your brand throughout many of advertising channel, social media, s and websites as well our advertising material such as our flyer, banner, tickets and sign up page, invites and more. It will also be published at Weraroa Cricket Club website which allow your brand to be showcased to entrepreneurs and business from different countries. GOOD TICKS Sponsorship can generate substantial publicity for a relatively small investment. It s like using the strength, funds and audiences of two organisations to develop your product and build your brand awareness. You can gain the visual awareness of brand. Builds a feel-good factor thanks to its association with the local team. GET IN FRONT OF YOUR TARGET MARKET If your business chooses to sponsor Weraroa Cricket Club, you will have access to a large number of people in your target market, who you can build relationships with. It will be a great opportunity for you to increase your reach and exposure to new clients and businesses. TAX DEDUCTION Sponsorship is when you pay to promote your business in a way that also benefits the persons or organisation you are sponsoring. According to Inland Revenue, costs for sponsorship are deductible where there is a connection between the expenditure and the business. In order for Inland Revenue to accept that this connection test exists, you must show that your business is being promoted by incurring the sponsorship expenditure.

8 SOCIAL MEDIA EXPOSURE Through our direct social media channels as well as our large array of media partners around the globe We are in a position to reach a very valuable demographic skewing towards consumers with a full-time job and relatively high income. These individuals are big spenders on digital media subscriptions, hardware and mobile content including games. Facebook Facebook is a powerful tool to engage conversation with attendees, online viewers and youngster. Thanks to our Facebook fan page, group page, normal page we ll regularly post about the Weraroa Cricket Club. Sponsors will be presented on this page through a dedicated sections. Twitter With followers growing, our Twitter account will gather a large community. To communicate, we will post about the club and club events, Tweets about the sponsors redirecting to the link of your choice can also be made. Instagram We are now building a strong following thanks to our Facebook Contacts. Instagram, you only follow people whose photos you like. It s so simple and beautiful. Why not use Twitter? If a picture s worth a thousand words, why would you use 140 characters? Youtube We have our YouTube channel and are now growing subscribers and in the future, depending on the sponsorship level, sponsors logo will be displayed on the channel but also on each of the video s to be published. The club will be driving our You Tube Channel so local games can be live streamed for all our club fans.

9 CRICK-IT MEMBERSHIP Only $100 + GST Investment Required $ GST/Per Club Financial Year 1st July - 30th June 24 Month Contract / Deal (Unlimited Sponsorship Deals Available)? The Weraroa Crick-It Membership Card Helps You Save At A Variety Of Local Businesses When You Present Your Current Membership Card. All Uniform Sponsors will have the option to provide benefits to club members and promote their business. Why Has Weraroa CC Introduced a Member Card? The Crick-It Member Card will allow Weraroa CC Members to demonstrate their affiliation to the Weraroa Cricket Club, and also able to extend benefits from our local network of sponsors and partners. Ultimately individual WCC cricketers will see savings using their Crick-It Card at local business thanks to the new club direct lines of communication. The more connected we are to people in our club, the greater our capacity is to generate club income and club revenue from local sponsorship and provided our club members some great benefits. The club has 500 Crick-It Membership Cards to hand out to club players / Twilight players / Supporters and Families. Are the benefits available throughout New Zealand & Levin? We are working to continually add new suppliers, and increase value from existing ones.

10 SPONSOR PLACE AREAS ON KIT Weraroa Cricket Club Inc has designed a number of tiered packages which will give businesses the opportunity to support the club at all levels. Please see below an overview of the Platinum, Gold, Silver, Bronze, Crick-It Card packages and their benefits. The club will use the same uniform design as the past two years so all teams look the same still. The only change will be the swap of the odd sponsor. This season the club will also play 6 weeks of two day cricket playing in a white uniform. And subject to funding sponsorship the cricket games might be played in a different coloured design.

11 SPONSORSHIP Packages and Details

12 PLATINUM SPONSORSHIP Investment Required $1, GST/Per Club Financial Year 1st July - 30th June 24 Month Contract / Deal (1 Exclusive Deal) The business who commits to this package will be known as the Club sponsor on all clothing and Club correspondence. The gold package has been tailored to accommodate businesses desiring an affiliation and exposure with a successful Weraroa Senior A side and other club teams. Platinum sponsor of Weraroa Cricket Club will be entitled with following benefits; Your logo being prominently ink screen-printed into our two new Sublimate playing shirts Your business logo will be placed on the front (stomach) of all Senior A Playing Shirts, plus other club teams. Your Company name and logo proudly displayed as the Club major sponsor on all training shirts, and the Club website Signage displayed at all matches played on Weraroa Domain for a period of 24 months (signage at sponsors extra expense) Free space available at the Club house for promotional material and displays. A link between your corporate website and Be a Crick-It Card Partner and use the cub website Crick-It page to advertise and provide discounts to WCC Card holders. Use of a Club a club player for any promotional purposes for your Company. Two tickets for your company representative to be guests at the Club end of year presentation. Any new uniforms required and purchased for other senior / junior WCC club teams will also have you business logo on the uniforms.

13 GOLD SPONSORSHIP Investment Required $500+GST/Per Club Financial Year 1st July - 30th June 24 Month Contract / Deal (3 Sponsorship Deals Available) The 24 month Gold package is the deal of all deals, and has been tailored to provide local businesses with a means to advertise in a cost-effective manner with a successful Weraroa Senior A side. Gold sponsor of a Weraroa Cricket Club will be entitle with following benefits; Being a sponsor with three other Gold sponsor of the Weraroa Senior A team for 24 months. Your logo being prominently ink screen-printed into our two new Sublimate playing shirts. (White design jersey and Black coloured one day design jersey). Your business logo will be placed place on the back of the jersey joint with one other sponsor. (one sponsor being placed above the playing number and the other sponsor being placed below the playing number. Or the other option being on the uniform front chest (non WCC logo side). Signage displayed at all matches played on Weraroa Domain for a period of 24 months (signage at sponsors extra expense) Free space available at the Club house for promotional material and displays. A link between your corporate website and Be a Crick-It Card Partner and use the cub website Crick-It page to advertise and provide discounts to WCC Card holders. Use of a Club a club player for any promotional purposes for your Company. Two tickets for your company representative to be guests at the Club end of year presentation. Any new uniforms required and purchased for other senior / junior WCC club teams will also have you business logo on the uniforms.

14 SILVER SPONSORSHIP Investment Required $350+GST/Per Club Financial Year 1st July - 30th June 24 Month Contract / Deal (4 Sponsorship Deals Available) The 24 month Silver package is the deal of all deals, and has been tailored to provide local businesses with a means to advertise in a cost-effective manner with a successful Weraroa Senior A side. Silver sponsor of a Weraroa Cricket Club will be entitle with following benefits Being a sponsor joint with three other Silver sponsors of the Weraroa Senior A team for 24 months. Your logo being prominently ink screen printed into our two new Sublimate playing shirts being the White design jersey and Black coloured one day design jersey, your business logo will be place on the left or right sleeve of the uniform joint with three other sponsors, two sponsors per sleeve on all Senior A Playing Shirts. Signage displayed at all matches played on Weraroa Domain for a period of 24 months (signage at sponsors extra expense) Free space available at the Club house for promotional material and displays. A link between your corporate website and Be a Crick-It Card Partner and use the cub website Crick-It page to advertise and provide discounts to WCC Card holders. Use of a Club a club player for any promotional purposes for your Company. Any new uniforms required and purchased for other senior / junior WCC club teams will also have you business logo on the uniforms

15 ! BRONZE SPONSORSHIP Investment Required $350+GST/Per Club Financial Year 1st July - 30th June 24 Month Contract / Deal (2 Sponsorship Deals Available) The 24 month Bronze package is the deal of all deals, and has been tailored to provide local businesses with a means to advertise in a cost-effective manner with a successful Weraroa Senior A side. This year the pants will be all black and not have the white strip at the top. Bronze sponsor of a Weraroa Cricket Club will be entitle with following benefits 1. Being a sponsor joint with one other Bronze sponsor of the Weraroa Senior A team for 24 months. 2. Your logo being prominently ink screen printed into our two new Sublimate playing pants being the White design jersey and Black coloured one day design Pants, your business logo will be place on the left side of the pants sleeve under the club logo (Upper Thigh) 3. Signage displayed at all matches played on Weraroa Domain for a period of 24 months (signage at sponsors extra expense) 4. Free space available at the Club house for promotional material and displays. 5. A link between your corporate website and 6. Be a Crick-It Card Partner and use the cub website Crick-It page to advertise and provide discounts to WCC Card holders. 7. Use of a Club a club player for any promotional purposes for your Company.

16 SPONSORSHIP CONTRACT FORM PRIMARY CONTACT INFORMATION Contact Name Contact Title Contact Contact Phone Number/Mobile INFORMATION FOR PROGRAM GUIDE AND PROMOTION Company Name Company Address Town / City Post Box Main Phone Website SPONSORSHIP OPTIONS Premium $1,000 + GST Per Year Gold $500 + GST Per Year Silver $350 + GST Per Year Bronze $350 + GST Per Year Crick-It Card Sponsor $100 + GST Per Year PAYMENT INFORMATION Total $ Invoice me for payment By Club Invoice I understand this sponsorship proposal is for two years, and the club will invoice twice for the full amount during the 2 year sponsorship period. Invoices will be ed at the start/during the 1 st half of the club season. x Signature

17 CONTACT DETAILS Thank you for taking the time to view our sponsorship package. Weraroa Cricket Club is dedicated to marketing their sponsors to ensure optimal benefits for both parties. Weraroa Cricket Club will assist activating your sponsorship in an innovative and creative way. All packages can be tailored to your specific needs. We are also happy to design your own sponsorship package. We look forward to forming a great business partnership with you. Please contact us if you want to know how you can become involved and what we can do for you. Club info@weraroa.co.nz Club Web Site: Phone Number for Club Manager: Thanks Brett Cole Club Manager Weraroa Cricket Club Inc