The Research Panel for Global Millennials

Transcription

1 The Research Panel for Global Millennials

2 The Dalia Research Sampling Platform The Technology Platform Dalia runs a programmatic sampling platform that automates the collection of survey data and distributes surveys to users in native content environments in real-time across mobile, desktop, and tablet devices. The Research Panel Dalia recruits fresh survey respondents daily from a network of 40,000 mobile apps/websites, tapping into their active user base while utilizing attribution algorithms to deliver surveys to the right target audience.

3 Access to 10 million respondents instantly Dalia delivers young consumers and nationally-representative samples quickly and reliably, getting projects up-and-running within hours. Making Multi-Country Easy Supplying Fresh Audiences Reliability for Trackers Access to Young Consumers Consistent sampling methodology facilitates comparison of data across 100 different countries Dalia sources fresh respondents daily from a user base of 500 million to prevent respondent fatigue Dalia consistently reaches large nationally-representative populations, providing long-term quality assurance Leveraging mobile apps to find hard-to-reach young consumers ensures representativity of your samples Real-time access 10,000,000 respondents/month 100 countries 40,000 mobile apps/websites

4 Reach millions of users in over 100 countries 10,000,000 unique respondents per month India 700,000 Spain 310,000 Egypt 205,000 Indonesia 650,000 Poland 290,000 Italy 190,000 Taiwan 640,000 Germany 275,000 Thailand 190,000 Brazil 500,000 Turkey 270,000 Australia 185,000 France 450,000 Philippines 260,000 Ukraine 180,000 Russia 390,000 Colombia 255,000 Argentina 175,000 South Korea 330,000 China 245,000 Japan 145,000 United Kingdom 320,000 USA 230,000 Greece 130,000 Mexico 320,000 Canada 210, more countries

5 Consistently obtain nationally representative samples With 4.9 billion people on mobile devices, mobile-enabled research is by far the most representative and efficient channel for market and opinion research on consumers. Brand Tracker Rapid Response Case Study Case Study Ongoing study for major tech brand Market entry study for major utility company - 10,000 nationally representative respondents in China in 7 days - 1,200 nationally representative respondents in Germany in 24 hours.

6 Dalia leverages 1st party machine-learning algorithms to find qualified audiences Survey respondents are sourced in real-time through a network of 40k mobile apps/websites Users are dynamically profiled across key demographic, psychographic and behavioral attributes Machine-learning algorithms analyze active and passive data to generate a quality and trust score for each user An audience attribution engine matches qualified users to a survey targeting their profile Users are offered a reward to complete a survey (e.g. access to premium content, prepaid gift cards, virtual currencies)

7 Respondents complete surveys within native content environments SpeakUp! Take a survey for points 1 2 User starts by visiting an app (e.g. LINE) 3 User needs LINE points to access content LINE is a messaging app that has over 217 million monthly active users as of User can select Dalia s survey to get points User completes survey and receives reward

8 Reach respondents wherever they are to weave seamlessly into their lives Device-agnostic survey distribution: 47% 47% of traffic comes from desktop 47% of traffic comes from mobile 6% of traffic comes from tablet 6% 47%

9 Optimize fieldwork utilizing the latest technology tools There is a positive relationship between CPI and number of responses Increasing project CPI to grow sample size and/or shorten field time If I set my CPI to X, then I could expect Y completions per day Potential Completions per Day Price Volume Curve Example (France) Price per Completion Chart is an example. Actual pricing dependent on project specs.

10 Maximum price flexibility for speed gains or cost efficiencies Rapid Response Cost Saver Higher CPI for shorter field time Lower CPI for longer field time

11 Dalia ensures reliable data with robust survey monitoring tools Fraud Detection Duplication Prevention Quality Controls Imperium Relevant-ID fraud markers Imperium Relevant-ID digital fingerprinting Speed of response Captcha questions Device identifier technologies Inconsistent and bad open- end answers User behaviour analysis Click behavior

12 Clients

13 The End. Your solution for reaching consumers around the world. Peter Lieberman RFQ Submissions Head of Sales, Market Research Services Project Quotes OTC Sampling Requests