CUSTOMER ACQUISITION BLUEPRINT

Transcription

1 MARKETING FOR TAX RESOLUTION CLIENTS IN THE NEW ECONOMY CUSTOMER ACQUISITION BLUEPRINT

2 HUGO FERNANDEZ CEO, JUST DIGITAL INC.

3 The Real Definition Of MARKETING Communicating Value Communicating value to the people you want to serve in an effort to lead them towards the decision of doing business with you (for the first time or again)

4 The Real Definition Of Sales An Exchange Of Value

5 1. Your Strategy 2. Consistent Brand (Colors, Logo, Images, Message) across all platforms. 3. Website 1.Copy/ Text that embodies who you are and attracts your Perfect Client Profile 2.Clean, mobile ready, modern design 3.Simple SEO so people can find you in searches 4. Your 3rd party Online Accounts/ Profiles 1. Local Listing Sites (Yelp, Google MyBusiness) 2. Industry Directories + Authority Sites where customers are shopping 5. Social Media Accounts 6. A lead generation magnet (Free report, micro training, webinar, download etc) 7. Clean landing pages with relevant offers, 8. Marketing automation sequences to follow up with leads 9. Content Marketing, Social Media & Thought Leadership (Organic Traffic) 10. Paid advertising (Google Adwords, Facebook Ads - Paid Traffic) 10 KEYS TO An EPIC Online Presence

6 Steps 6,7,8 Building Your First Marketing Funnel Get More Leads - Never Forget To Follow Up

7 Your Perfect Client Profile Who do you want to attract?

8 YOUR MARKET worksheet by digitalmarketer.com

9 Why 1.Never forget to follow up with prospects 2.Shorten sales cycle and decrease resistance by building trust and adding value through education based marketing automation, and making relevant offers. 3.More leads, more customers 4.Improve the quality of the prospects

10 What s the most valuable thing your clients want? Give Them That. You can have everything in life you want, if you will just help other people get what they want. -Zig Ziglar

11 LEAD MAGNET 7 Secrets The IRS Does Not Want You to Know!

12 Why? 1.Smaller ask: You re not asking them for too much and you re giving them more value than the cost of their contact info 2.They re more likely to engage. 3.They re getting value vs going straight for the appointment

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14 One Time Offer 1.You now have their attention and momentum, don t waste the opportunity: 2.Screenshot of thank you for signing up vs One Time Offer 3.Make a small offer: 4.Free Consultation, Transcript 5.$20-$100 offer (We ve done offers for as much as $197) Average is $10-$50 6.You can ask for more now that you have momentum

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17 The Fortune Is In the AUTOMATED Follow Up Day 1: Deliver report, PS: link to appointment Day 2: Client testimonial ask for appointment Day 3: Don t pay the penalties Day 10 & 14: Request Appointment Day 7: Appointment offer expires in a few days. Day 5: You Don t Have To Live In Fear of the IRS

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20 1. Your Strategy 2. Consistent Brand (Colors, Logo, Images, Message) across all platforms. 3. Website 1.Copy/ Text that embodies who you are and attracts your Perfect Client Profile 2.Clean, mobile ready, modern design 3.Simple SEO so people can find you in searches 4. Your 3rd party Online Accounts/ Profiles 1. Local Listing Sites (Yelp, Google MyBusiness) 2. Industry Directories + Authority Sites where customers are shopping 5. Social Media Accounts 6. A lead generation magnet (Free report, micro training, webinar, download etc) 7. Clean landing pages with relevant offers, 8. Marketing automation sequences to follow up with leads 9. Content Marketing, Social Media & Thought Leadership (Organic Traffic) 10. Paid advertising (Google Adwords, Facebook Ads - Paid Traffic) 10 KEYS TO An EPIC Online Presence

21 Key #9, #10 Where To Get Traffic Traffic -> Leads -> Customers

22 TRAFFIC SOURCES Google Organic Search (SEO) Google Adwords (Paid Advertising) Social Media - Organic LinkedIn, Facebook, Twitter Paid Social Advertising - Facebook Ads Authority Sites: Influencers, Bloggers, Directories Etc. Local Listings: Yelp, Google MyBusiness, Reviews

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24 FACEBOOK ADVERTISING Get More Leads - Never Forget To Follow Up

25 how much should i spend Set a daily budget and make weekly improvements. $15-30 a day, then scale up from there. ($500 - $1000/ month) How you get charged Clicks Conversions Impressions

26 How To Maximize YOur Budget Laser Targeting Market your content, lead magnets, not selling your services. YOU MUST HAVE YOUR FOLLOW UP IN PLACE

27 $6400 spent since May ,800 leads 200 customers $3.55 Cost Per Lead likes / 1025 Shares / 53 comments

28 Your Value Ladder Diagram by Russell Brunsons DotComSecrets

29 Your Value Ladder Diagram by Russell Brunsons DotComSecrets

30 The only 3 ways to grow your revenue By: Jay Abraham 1.Get new customers: Can be the most expensive. You have to build trust, credibility and invest of lot of time, money and energy to acquire. 2.Get each customers to buy more often: Repeat business, subscriptions etc. Increase the frequency of which those customers buy 3.Get each customer to pay you more per transaction: Bigger orders, increase your prices etc

31 WhaT WE CAN HELP WITH Digital Marketing Solutions For The New Economy OUR SERVICES STRATEGY WEB & CONTENT BRANDING & Design Figuring out your outcomes, establishing a marketing strategy for the year, and designing a blueprint for customer acquisition Building a website, launching new paid advertising campaigns, creating content, and marketing automation Perception is reality. We help position you as a the go to business in your field and design an epic brand!

32 CUSTOMER TESTIMONIALS See what our past clients have said about working with Just Digital!

33 CUSTOMER TESTIMONIALS See what our past clients have said about working with Just Digital! After being in business for seven years, I still didn't know top from bottom when it came to my digital strategy and marketing execution. Just one tactic that Just Digital taught me has almost tripled my monthly sales. Sample Name Designer Co.Company Hugo is the Man! He created a Landing page for my company that's funneling hundreds of leads per month. Sample Name Designer Co.Company There are very few companies that can take a vision, build a foundation and create a brand that gets results. The Just Digital Inc team does just that, and much more. I have been using them for over 3 years now and they continue to exceed all my expectations. If you're serious about taking your brand awareness, customer experience, and most importantly your RESULTS to a whole new level. I would strongly recommend Just Digital. They will take all the headache out of building your brand and marketing your business, which in my opinion is priceless. In this ever changing economy, it's crucial you differentiate your business and actually stand out.

34 Your marketing and creative business partner. Contact Us 7083 Hollywood Blvd Los Angeles, CA (323) They really got the ESSENCE of what sets us apart from our competition! I MADE MONEY from my website within hours of my site going live! justdigitalinc.com hugo@justdigitalinc.com -BooksToGo Bookkeeping

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