Business and Communication Systems

Size: px

Start display at page:

Download "Business and Communication Systems"

Eleanor Grant
5 years ago
Views:

1 Centre Number Surname Candidate Number For Examiner s Use Other Names Candidate Signature Examiner s Initials Question Mark General Certificate of Secondary Education January 2012 Business and Communication Systems TOTAL Unit 8 ICT Systems in Business Thursday 19 January am to am You will need no other materials. You may use a calculator. Time allowed 1 hour Instructions Use black ink or black ball-point pen. Fill in the es at the top of this page. Answer all questions. You must answer the questions in the spaces provided. around each page or on blank pages. Do all rough work in this book. Cross through any work you do not want to be marked. Information The marks for questions are shown in brackets. The maximum mark for this paper is 60. You are reminded of the need for good English and clear presentation in your answers. Quality of Written Communication will be assessed in questions 1(d), 2(d) and 3(c). (JAN ) G/J /6/6/

2 2 Answer all questions in the spaces provided. Read the Background Information before answering the questions. Background Information Westbury Point Theme Park Westbury Point is a theme park in the south of England. It was voted 10 th best theme park in the world. It is owned by a business which has other theme parks in the United Kingdom and Europe. Westbury Point has a large number of rides and attractions for all the family. It is opening a new ride, a 10 looping roller coaster called Lightningbolt. The park is currently closed for the winter and will reopen in March. 1 Read Item A and then answer the questions that follow. Total for this question: 20 marks Item A Ranjan is the manager of the sales offi ce for the park. His role involves monitoring ticket sales and ensuring that the processing of ticket sales runs smoothly. He has a small team of assistants who work in the sales offi ce. These assistants process sales of tickets ordered by phone or the website, record customer details and post the tickets to customers. Ranjan has been asked to introduce a new automated ticket ordering system. The new system will allow for tickets ordered online, or bought on the day, to be collected by customers from automated ticket machines installed at the entrance to the park. Ranjan has identifi ed the following tasks that will need to be completed before the new automated ticket ordering system can be introduced: train employees to use the new system order paper for the new machines to print tickets design new tickets for the new ticket machines order equipment, eg automated ticket machines. (02)

3 3 1 (a) The sales office assistants use the ICT devices shown in the below. For each device tick one to show whether it is used for storage, input or output. Device Storage Input Output CD-ROM Laser printer Scanner 1 (b) Explain why Ranjan might use the following to present data on ticket sales: (3 marks) Line chart... Pie chart... (4 marks) 1 (c) (i) Identify two routine tasks that the sales office assistants will carry out (2 marks) 1 (c) (ii) Explain one non-routine task that Ranjan will carry out. (2 marks) Turn over (03)

4 4 1 (d) Before the new automated ticket ordering system can be introduced, Ranjan needs to complete the following tasks: train employees to use the new system order paper for the new machines to print tickets design new tickets for the new ticket machines order equipment, eg automated ticket machines. Which task do you think it is important for Ranjan to complete first and which could he leave until last? Give reasons for your answer. (9 marks) Extra space... (04)

5 5 20 Turn over for the next question Turn over (05)

6 6 2 Read Item B and then answer the questions that follow. Total for this question: 21 marks Item B Sophie is the Human Resources Manager and is responsible for recruitment and training at the park. The majority of training at the park is delivered by Sophie and her small team. All park attendants are employed from March until the end of October and they undergo thorough training at the park before it opens for the season. This involves training in park standards for general procedures, such as keeping the park clean and tidy for visitors, as well as Health & Safety. When recruiting for park attendants, Westbury Point receives hundreds of applications. Some applicants have worked the previous season, some are students looking for summer jobs, others are just seeking temporary employment. From these applicants, Sophie and her small team needs to select 150 park attendants. 2 (a) For each job below, tick one to show whether it would be temporary or permanent at Westbury Point. Job Temporary Permanent Human Resources Manager Park attendant (2 marks) 2 (b) Explain two current employment rights Westbury Point must consider when recruiting the park attendants (4 marks) (06)

7 7 2 (c) Explain two benefits of using in-house training for the park attendants (6 marks) Extra space... Question 2 continues on the next page Turn over (07)

8 8 2 (d) Suggest how Westbury Point could choose suitable people to work as park attendants from the hundreds of applications they receive. Give reasons for your answer. (9 marks) Extra space... (08)

9 9 21 Turn over for the next question Turn over (09)

10 10 3 Read Item C and then answer the questions that follow. Total for this question: 19 marks Item C The Marketing Manager at Westbury Point needs to create new advertisements to inform customers about the new Lightningbolt ride, to attract as many people as possible. He has received an containing a video and pictures of the ride in operation. Although the Marketing Manager has to generate excitement in the advertisements, messages also have to be very clear. This is because there is complex information to communicate to a wide range of customers. He will use the internet for these advertisements but thinks that he will also use newspaper advertising. Once at the park, customers need a great deal of information about where things are, how to queue, when entertainments are starting, and safety instructions. It is very important to communicate clearly because the park is full of excited customers and there is a great deal of noise. 3 (a) Explain two methods of communication that Westbury Point could use to provide information to its customers, once they are at the park (4 marks) Extra space... (10)

11 11 3 (b) Explain why Westbury Point has to be very clear in its communications with customers. (6 marks) Extra space... Question 3 continues on the next page Turn over (11)

12 12 3 (c) The Marketing Manager will use the internet to promote the Lightningbolt ride. Do you agree he needs to use newspaper advertising as well? Give reasons for your answer. (9 marks) Extra space... (12)

13 13 19 END OF QUESTIONS (13)

14 14 There are no questions printed on this page DO NOT WRITE ON THIS PAGE ANSWER IN THE SPACES PROVIDED (14)

15 15 There are no questions printed on this page DO NOT WRITE ON THIS PAGE ANSWER IN THE SPACES PROVIDED (15)