Job Related Information

Transcription

1 Jb Related Infrmatin This dcument includes infrmatin abut the rle fr which yu are applying and the infrmatin yu will need t prvide with yur applicatin. 1. Rle Details Vacancy reference Jb title: Reprts t: Digital Marketing Executive Digital & CRM Channel Manager Salary: 32,548 t 38,833 Terms and cnditins: Academic Related Grade Grade 7 Duratin f pst: Fixed-term cntract fr 12 mnths Wrking hurs: 37 Lcatin: Waltn Hall, Miltn Keynes Clsing date: Midday, 10 January 2018 Type f applicatin frm accepted: OU shrt applicatin frm plus CV. Applicatins shuld be accmpanied by a cvering letter detailing hw candidates fit the criteria in the persn specificatin. Number f referees required: Unit recruitment cntact: Three Diane Latimer The Open University, Human Resurces, HRG158 Page 1 f 7

2 2. Summary f duties Purpse Statement: T maintain the health f the business lead generatin pl fcusing n quality and quantity and assisting with the develpment and executin f the annual digital marketing acquisitin and brand strategies and plans in line with business bjectives. T maximize marketing return n investment frm spend and resurces thrugh pwerful and mtivating digital campaigns, budget cntrl and marketing efficiency/perfrmance. The jb is a Digital Marketing Executive in the Marketing Cmmunicatins team within the Business Develpment Unit with respnsibility fr enabling the unit t meet its business targets. The rle hlder will wrk within a crss functinal team t assist with the develpment and delivery f cmpelling multi-channel cmmunicatins prgrammes that supprt marketing bjectives. Respnsibilities: DIGITAL STRATEGY AND PLANNING In cnjunctin with Digital & CRM Channel Manager, assist with the develpment and delivery f the annual marketing plan fr all B2B and Apprenticeships lead generatin marketing activities bth natinally and lcally in line with Unit s plan t meet business targets. CAMPAIGN/PROGRAMME DELIVERY Fcus n the delivering cmpelling campaigns and activities acrss nline/digital, nline events and experiential channels t generate awareness f the OU B2B brand that turns int active cnsideratin and meets business targets Write briefs, brief agencies and develp campaign assets and media plans as required Ensure all campaign activity is cmmunicated with the wider marketing cmmunicatins team as well as the Unit stakehlders and The Open University central Marketing Unit where apprpriate Prvide supprt t Senir Management within the Marketing and Cmmunicatins team n campaign financial administratin tasks i.e., raising and amending cst estimates and purchase rders and management f campaign and team budgets Mnitring agency budgets In clse cllabratin with ther Units acrss The Open University (e.g. Cmmunicatins and Central Marketing) assist with expliting earned and wned media channels t deliver business targets including: Scial media The Open University website CAMPAIGN PERFORMANCE AND OPTIMISATION Understand perfrmance metrics f activities and campaigns and ensure the set-up f all campaign tracking RESOURCE MANAGEMENT Develp a strng relatinship with key internal and external teams securing the resurces required t deliver campaigns effectively The Open University, Human Resurces, HRG158 Page 2 f 7

3 Build clse and cllabrative relatinship with agencies Inspiring agencies and getting the best utput thrugh brilliant briefs, cllabrative wrking and cnstructive and mtivating feedback Ensure quality f services t deliver high standards f wrk delivered t brief, plan and budget INDUSTRY TRENDS AND BEST PRACTICE Scan media and industry surces t identify marketing, advertising, apprenticeships, HE recruitment trends and the cmpetitive landscape that may impact r enhance The Open University s marketing/brand perfrmance/prpsitin Bring new ideas and cncepts frward t develp innvative and effective slutins t business and marketing challenges Maintain regular dialgue with utside partners t develp skills, technlgies, prcesses and infrmatin surces that supprt the unit and its success PROBLEM SOLVING AND COLLABORATION LEADERSHIP Lk ut fr ptential internal issues that are likely t have a negative impact n the University and the delivery f its business strategy and prpse, evaluate and deliver slutins Identify internal pprtunities and issues fr the Business Develpment Unit Reslving r highlighting issues resulting frm team structures r prcesses Encuraging cllabrative wrking within the team and its relatinships with ther parts f the Unit and Cmmunicatins Unit, stakehlders at The Open University Lead by example and create a clear and psitive internal prfile inside and utside the Business Develpment Unit Ensure perfrmance issues are identified and practively managed t reslutin TEAM AND STAFF DEVELOPMENT Ensure the prfessinal and persnal develpment and well-being f clleagues Ensure and supprt the effective wrking f the team Meet bjectives and regularly review prgress Ensure yur training and develpment needs are identified and actively pursue them All staff are expected t Undertake any ther duties which may be required by senir management Wrk in an agile fast paced wrking envirnment Demnstrate a strng cmmitment t the principles and practice f equality and diversity 3. Persn specificatin The Open University, Human Resurces, HRG158 Page 3 f 7

4 Requirements (E = Essential/ D = Desirable) Educatin, qualificatins and training A marketing degree and relevant prfessinal qualificatins r equivalent experience within a digital marketing, advertising r business related discipline. Knwledge, wrk and ther relevant experience Essential: The pst hlder will be a cmmercially fcused digital marketing expert with a keen interest in digital marketing. Experience and expertise shuld include: Experience f successfully delivering digital and multi-channel acquisitin campaigns at scale Understanding f lead generatin and brand marketing and advertising Digital/Scial Media/PPC/SEO/ Experiential Understands the need t be bjective when evaluating value and quality f agency utput Custmer-centric apprach t marketing including understanding f creative/prpsitin develpment f pwerful and successful digital marketing based n cnsumer and data insights Experience f managing multiple stakehlders (internal and external) t meet r balance cmpeting needs and challenges Experience f campaigns using new technlgy and media fr marketing purpses Leadership cmpetencies: Experienced and effective marketing executive r similar rle, B2B experience is preferred Team player Inclusive, fair and cnsistent in apprach Able t galvanise supprt acrss a cmplex rganisatin with a range f stakehlders Desirable: Experience f successful cllabratin with creative, media and marketing agencies Understanding f brands and brand management Evidence f wrking in marketing r brand advertising in an rganisatin f similar size Evidence f appetite fr develping industry knwledge and cntacts in the B2B envirnment Persnal abilities and qualities The Open University, Human Resurces, HRG158 Page 4 f 7

5 Essential: Cmmercial apprach t meeting business bjectives - utcmes and results fcus Well-develped cmmunicatin and team wrking skills Culture fit, values and an eagerness t live ur brand Numerate and financially astute Able t wrk and think creatively n multiple prjects and with multiple prject teams and stakehlders Able t understand, summarise and interpret relevant infrmatin frm a brad range f surces t supprt develpment f insights and marketing/ brand plans Relatinship management skills with a demnstrated ability t cmmunicate at all levels f the rganisatin Team wrk and management skills: Ability t see big picture and unit s place within it Ability t meet bjectives and t evaluate and manage wn perfrmance Style and mtivatins Highly cllabrative Passinate abut marketing and advertising - an evangelist and ambassadr fr marketing arund the University Dynamic and fast paced Thirst fr knwledge - innvative, creative and curius Persuasive and highly credible and able t package and present ideas in a cmpelling way apprpriate t the audience internal, external and partners Desirable: Psitive utlk and ability t persuade thers in a cnstructive manner Appetite fr innvatin and new cncepts t explre stays abreast f industry and market trends Keen sense f entrepreneurship and cmmercial appreciatin Ability t develp strng cmmunicatin and negtiatin skills including presenting effectively and influencing apprpriate decisin making frums The Open University, Human Resurces, HRG158 Page 5 f 7

6 4. Rle specific requirements e.g. Shift wrking UK and sme travel 5. Abut the unit/department The Business Develpment Unit The aim f the Business Develpment Unit is t create and implement a prfitable cmmercial and internatinal strategy fr The Open University. The Unit is wrking t cnstruct and implement the verall business develpment strategy fr the OU bth in the UK and internatinally. This activity includes imprved partnerships with business develpment effrts in faculties and in the natins and regins. The unit has tw cre activity streams: T deliver sustainable net revenue streams fr the OU thrugh develping existing and as yet undevelped new markets T be a custmer-fcused business, generating significant grwth f revenue. The rate f grwth will be gverned by the BDU s Unit Plan, which will set achievable targets fr increasing bth incme and prfitability. Open University Wrldwide It is essential The Open University cntinues t becme less dependent n gvernment funding. T d this it manages a balancing act: supprting teaching, learning and pen access as well as funding and develping tp level research. Cmpetitin fr students, staff and funding is intense and glbal, and students expectatins have risen sharply as learners increasingly view themselves as cnsumers f educatin. The demand fr tp class facilities and services is grwing, as are expectatins fr flexible learning patterns and qualificatins that will really make a difference t careers. The Open University has develped ambitius plans t grw assciated revenues thrugh its cmmercial entity, Open University Wrldwide (OUW). With a market leading range f prducts, cutting edge technlgy and a strng, cmmercially fcused team, this is an exciting time t jin the team. 6. Hw t btain mre infrmatin abut the rle r applicatin prcess If yu wuld like t discuss the particulars f this rle befre making an applicatin please cntact Bindia Sidar n r bindia.sidar@pen.ac.uk. If yu have any questins regarding the applicatin prcess please cntact Diane Latimer n r bdu-staffing@pen.ac.uk. The Open University, Human Resurces, HRG158 Page 6 f 7

7 7. The applicatin prcess and where t send cmpleted applicatins Please ensure that yur applicatin reaches the University by: Pst it t: Name/Jb title: Department/Unit: Address: Pst Cde: Or yur applicatin t: Midday 10 January 2018 Diane Latimer Business Supprt Officer Business Develpment Unit The Open University 1 st Flr East Perry Building Waltn Hall Miltn Keynes Buckinghamshire MK7 6AA bdu-staffing@pen.ac.uk 8. Selectin prcess and date f interview The interview panel will be chaired by: The ther members f the interview panel will be: Bindia Sidar, Digital & CRM Manager Brian Waddell, MarCmms Strategic Develpment Manager The interviews will take place n: The selectin prcess fr this pst will include T be cnfirmed. Presentatin details t be cnfirmed. We will let yu knw as sn as pssible after the clsing date whether yu have been shrtlisted fr interview. Further details n the selectin prcess will als be sent t shrtlisted candidates. Applicatins received after the clsing date will nt be accepted. The Open University, Human Resurces, HRG158 Page 7 f 7