How To Sell More Of Your Business Products & Services Via Linkedin

Transcription

1 Page 1 of 16 How To Sell More Of Your Business Products & Services Via Linkedin FBI Consultancy Accelerating Your Business Growth T: UK W: E: info@fbiconsultancy.com

2 Page 2 of 16 How To Establishing My LinkedIn Credibility To You Hi. I am Dr. Mark D. Yates CEO of FBI Consultancy, a global consultancy specialising in helping multi-business sector clients accelerate their profitable business growth from leveraging & monetising LinkedIn. I believe it is crucial to establish my LinkedIn business growth credibility to you, because I want you to feel confident that the following information & advice comes from a professional LinkedIn business growth consultant.

3 Page 3 of 16 I have personally received a 6-figure income from fee paying business clients for my independent LinkedIn consultancy services for the last 5 years. Our business has serviced fee paying International clients from over 110 different business sectors. I ve employed over 25 full time LinkedIn staff. Employed and trained the first 10 independent LinkedIn apprentices in Europe. Incorporated LinkedIn business consultancy projects into British & French Universities. I am the author of 3 LinkedIn related E-books sold via Amazon - Kindle. Developed the world s first globally academically recognised 1-year LinkedIn SWAT business growth training programme. Delivered LinkedIn consultancy & LinkedIn mentoring in 45 different Countries. Presented LinkedIn training & delivered LinkedIn business speaking on 3 Continents. Won the Corporate Vision awards for 2 years for the best UK LinkedIn Consultant. For the last twenty plus years I have been providing my professional services as a CEO, managing director, interim director, business trouble shooter and business growth consultant for business owner clients in 44 different countries. For the last ten years my primary emphasis has been on providing a niche LinkedIn consultancy service to help business owners leverage LinkedIn for profitable business growth. As the CEO of FBI consultancy, I have been fortunate enough to have helped thousands of business owners, entrepreneurs, C-Level executives and Investors understand the best ways to leverage and commercialise LinkedIn. As a business owner looking to sell more of your business products & services via LinkedIn, you need to understand that you are not the only business owner struggling to leverage LinkedIn as the world s largest and most professional business to business platform in the world.

4 Page 4 of 16 In my own personal experience, I recognise that even most long-term businesses that have their own marketing director, manager and/or marketing team struggle to monetise LinkedIn. And that s usually because they don t know what they don t know about business social media. How do I know that? Because most business owners I visit tell me precisely that. And I ve visited lots of business owners to discuss LinkedIn consultancy for growing their businesses. During my consultation and training service provisions, I have identified that most of the business owners I visit pretty much ask me the same 10 LinkedIn Business Growth Questions. I firmly believe that the very best, and most expeditious way to prepare you for selling more of your products & services via LinkedIn is to go through the Top 10 LinkedIn Business Growth Questions Company Owners Ask Me, and provide you with the answers. I hope you find them informative and that they lead you into higher income.

5 Page 5 of Q: How come I ve been on LinkedIn for years and never made a penny from it, but my competitors have? A: Generally, because you and/or your business are not doing it right. This is usually because most business owners don t understand the huge added value up-side potential of contemporary business social media. Therefore, they dismiss LinkedIn as a powerful proven business growth strategy. They approach it from an individual mind-set & not from a business growth mind-set. TIP: If you don t have the time, effort, energy, or in-house expertise to research, plan, develop and then manage your LinkedIn sales and marketing strategies, then don t worry. You can retain a LinkedIn business growth consultancy agency like FBI Consultancy to work for you. It s just an outsourced tax-deductible business expence, like every other business expence you have. ADVISORY NOTE: Congratulations. You now have at least 10% more

6 Page 6 of Q: So, what s the magic formula for leveraging and commercialising LinkedIn to sell more of my products and/or services? A: There isn t one, and anyone who tells you there is, is simply lying to you. There is however a definitive science behind leveraging long-term profitable sustainable growth from selling more of your products and/or services via LinkedIn. Unfortunately, there are very few business growth, or sales & marketing consultants skilled in this particular science. Your LinkedIn sales & marketing strategies need meticulous research, planning & professional management to increase your product and/or service sales. However, once you nail this internally, or via retaining an external consultancy, the potential upside can be extremely rewarding. If Required You Can Contact FBI Consultancy for advice about this. TIP: If you want to sell more of your products & services, then conduct a critical evaluation of your personal LinkedIn profile. Is it professional enough to inspire confidence in business decision makers who don t know you. If not, then invest some time in re-writing your profile. Or, retain a LinkedIn business growth consultant to do it for you. ADVISORY NOTE: Congratulations. You now have at least 20% more

7 Page 7 of Q: Why aren t my in-house or outsourced sales & marketing advisors all over LinkedIn, and why can t I just do LinkedIn consultancy in-house? A: Most sales & marketing representatives are simply not trained, or skilled enough to do it properly and usually they don t have the time to do it. This tends to create a duelling mind-set between your sales & marketers and your business growth director. In the 44 countries I ve worked in, I ve only ever found 2 in-house marketers who were highly skilled in leveraging LinkedIn and they retained us because of our advanced LinkedIn expertise. TIP: If your sales & marketing representatives are unskilled in LinkedIn business growth strategies, then it s highly unlikely they will ever be able to develop & fully manage a dynamic campaign to sell more of your products & services on a long-term sustainable basis. Best to have them work very closely with an outsourced LinkedIn business growth consultant. ADVISORY NOTE: Congratulations. You now have at least 30% more

8 Page 8 of Q: Why should I embrace LinkedIn and Invest in professionalising my employees profiles when they attract staff poaching from head-hunters & recruiters? A: Every employee should be considered as a valuable ambassador asset for your business. Clearly it would be a foolish Investment to professionalise your staff members profiles, if all you are doing is presenting them as employment attractive to recruiters & your business competitors. At FBI Consultancy we have developed strategies to block head-hunters & recruiters from poaching your staff. TIP: It is wise to frequently monitor your staff members LinkedIn profiles. Especially if they have been developed outside of your collective business growth strategy to professionalise your business presence on LinkedIn. It s wise to include a Social Media policy into your staff employment contracts. This can prevent staff overtly presenting their profiles to attract recruiter interest. ADVISORY NOTE: Congratulations. You now have at least 40% more

9 Page 9 of Q: Why should I & my staff post profiles on LinkedIn and let my competitors see who my connections & clients are? A: You shouldn t. At least not until you have at least established such a confidence inspiring presence on LinkedIn for you, your staff and your business, that you become confident enough to realise that business decision makers will always favour you over your competitors. Even then, some business owners prefer not to give away the keys to their client & customers kingdoms. At FBI Consultancy we have the know-how to block these intelligence gathering tactics. TIP: Don t worry. There are very few security related issues that many business owners have grave concerns about on LinkedIn, that can t be countered or mitigated by retaining a LinkedIn business growth specialist consultant. In my experience most of the issues raised by business owners are actually perceived security issues, rather than actual security issues. ADVISORY NOTE: Congratulations. You now have at least 50% more

10 Page 10 of Q: How can my business achieve longterm sustainable growth from leveraging LinkedIn? A: First, by recognising that LinkedIn is the world s largest & most fertile business to business hunting platform. Second, by investing the time, effort, energy & finance to allow your business to exploit LinkedIn for selling more of your products & services. Third, if realising you don t have the in-house expertise, then by retaining specialist LinkedIn consultancy support to help you identify & then leverage & monetise the available lucrative opportunities. TIP: Old school sales strategies were always built on a foundation of the buyer first knowing, liking & trusting the person selling to them. Sadly, the Internet has killed off many of the old school tactics. However, it is crucial that your LinkedIn profile & your business pages are so professional, that they ooze trust, credibility & confidence to new prospective buyers of your products & services. ADVISORY NOTE: Congratulations. You now have at least 60% more

11 Page 11 of Q: I m cynical and sceptical. I think LinkedIn is a job seekers website and I don t believe you can grow a business by leveraging LinkedIn. A: You are not alone if you also think this is true. In fact, 99% of business owners I visit are cynical and/or sceptical about leveraging business growth from LinkedIn, or from a LinkedIn consultancy. Try to forget your pre-conceived notions about LinkedIn being a job seekers website. Here s a reality check. LinkedIn is so much more when you understand & master it. Especially if you are looking to sell more of your business products & services. TIP: Try to understand that a LinkedIn consultancy is a tax-deductible sales & marketing service that can be utilised to help you and your business sell more of your products and/or services. It s a professional service specifically designed to support your long-term profitable sustainable business growth just like any of your other professional business services. ADVISORY NOTE: Congratulations. You now have at least 70% more

12 Page 12 of Q: I think my business/products & services are too niche to gain any commercial benefits from LinkedIn. A: Quite simply, you are wrong. In fact, 95% of our FBI LinkedIn consultancy clients are niche sector businesses. If your business is mainstream, then LinkedIn is a good platform, however, if your business is niche sector, or it has elements of niche sector, then LinkedIn is a phenomenal platform for leveraging profitable business growth. Especially when it comes to increasing sales of your products and/or services. TIP: In our extensive consultancy experience, we have had far more success with selling products & services via LinkedIn, than via Google or any of the other search engines. Because of LinkedIn s fantastic business-related search engine facility, it is geared towards helping niche sectors businesses, irrespective of where they are geographically located. ADVISORY NOTE: Congratulations. You now have at least 80% more

13 Page 13 of Q: Is LinkedIn a B2B, or a B2C platform? A: With over 530 million business interested members, LinkedIn is the world s largest and most professional B2B platform. However, one of the world s greatest business secrets is that LinkedIn is also an incredible B2C platform. This makes it an incredible business hunting platform for selling your products and/or services. Very few online platforms present the user with a combined B2B & a B2C buyers audience. TIP: LinkedIn s 530 million business interested B2B & B2C combined member audience allows you to mount a really effective sales and marketing campaign, or campaigns. If you are looking to sell more of your products and/or services, then LinkedIn presents you with the world s largest targeted audience of business decision makers. ADVISORY NOTE: Congratulations. You now have at least 90% more

14 Page 14 of Q: I have a sales & marketing budget and I want to grow my business. What s the very best LinkedIn consultancy advice you can give me? A: Either invest in FBI Consultancy training your sales & marketing representatives in how to sell more of your products and/or services through becoming LinkedIn skilled. Or, invest in retaining an outsourced LinkedIn business growth consultancy like FBI Consultancy as your sales and marketing partner and let them research, develop and fully manage your online sales & marketing activities. TIP: FBI Consultancy are a global agency with full time LinkedIn consultancy expert staff who provide specialist LinkedIn training to corporate staff worldwide. If you are a business owner, Investor, C-Level executive, managing director, interim director, business trouble shooter, or a business growth consultant looking to propel your business into long term sustainable business growth and you would like to discuss our FBI Consultancy LinkedIn service, please feel free to contact me. ADVISORY NOTE: Congratulations. You now have at least 100% more via LinkedIn than when you first started reading this documentation.

15 Page 15 of 16 CALL TO ACTION To Learn How To Products & Services & Accelerate Your Business Growth Through LinkedIn Book Your Business Growth Consultation NOW! Authors Resource Box Dr. Mark D. Yates March 2018 Dr. Mark D. Yates is the CEO of FBI Consultancy which provides a professionally managed business growth service for global business owners, Investors, entrepreneurs & C-Level executives. If you need to retain a dynamic managing director, interim director, business trouble shooter, business growth consultant, or his proven LinkedIn consultancy, contact Dr. Mark D. Yates at: Tel: UK W: E: mark@fbiconsultancy.com

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