Members can save up to $15 with the credit union member discount.

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2 TurboTax Overview Building Member Value with TurboTax America s #1 online tax preparation service TurboTax provides a secure easy to use experience, that is 100% guaranteed for accuracy and 100% maximum refunds. Brand recognition Available online, download, mobile or tablet Expert Help Live tax expert assistance available year round CPAs, EAs, and Tax Attorneys with years of experience Members can save up to $15 with the credit union member discount. 2

3 Credit Union Benefits Build member loyalty Enhance the value of membership Add new recurring revenue streams Cross-sell your products and services on your TurboTax microsite to your members IRA s, loans, credit cards Capture refunds - grow investments and deposits Over $238B of refunds were direct deposited with financial institutions 3

4 TurboTax 2015 Overview IRS Filing Statistics as of 5/13/2016: BEST YEAR EVER More American s are filing their taxes using TurboTax 4

5 LMCUR TY15 Overview BEST YEAR EVER for LMCUR TurboTax Served over 250,000 members / 12% increase Saving members over $1.5M Reaching over 50,000 Gen Y / Millennials Adding over $464M in low cost deposits 5 Sweepstakes Winners! Grand Prize Winner - $25,000 - Gulf Winds Federal Credit Union Four first prize winners - $1,000 each PenFed TruMark Financial Credit Union 3Rivers Federal Credit Union BrightStar Credit Union 5

6 TurboTax Program Credit union member discount available throughout the entire tax season $5 savings on Federal Deluxe (14% discount off retail price) $10 savings on Federal Premier (18% discount off retail price) $15 savings on Federal Home & Business (19% discount off retail price) Custom co-branded microsite with an exclusive opportunity to promote products and services to your members FREE marketing materials 6

7 Absolute Zero Campaign Absolute Zero Members who file 1040A/1040EZ can prepare and file both federal AND state tax returns with for absolutely nothing. $0 Federal. $0 State. $0 to File. Members in this category typically pay the most to have their taxes prepared Who qualifies members with a taxable income of $100,000 or less and claim the standard deduction rather than itemizing deductions Designed for value-conscious taxpayers who have simple and straightforward tax returns Millennials Low to middle income Singles filing with standard deduction 7

8 Military Discounts Special discounts on Deluxe and State Editions o o Pay grades E1 to E5 receive a FREE Federal Deluxe Edition and State (if applicable) Pay grade E6 to E10 and Officers receive the credit union member discount o o o $5 savings on Federal Deluxe (14% discount) $10 savings on Federal Premier (18% discount) $15 savings on Federal Home & Business (19% discount) All active-duty military or reservists can rely on TurboTax to provide complete military support to handle the events the incur during their military service o o o Military and civilian income including combat pay, BAS and BAH Military-related expenses we'll find every deduction you deserve Completed a PCS we'll determine your state of residence Credit unions that have military personnel in their membership are encouraged to market the Military Discount in addition to the standard TurboTax credit union member discount

9 Employee Discount Credit union employees are eligible for special discounts on TurboTax federal products this tax season This is offered as a thank you for supporting the Love My Credit Union Rewards TurboTax program Employee discount $10 savings on Federal Deluxe $15 savings on Federal Premier $20 savings on Federal Home & Business A special microsite has been created for the employee discount 9

10 Marketing Promoter Level New TurboTax banner placement Credit union home page above-the-fold Online banking pages, above-the fold December, 2016 April 18, 2017 Required posting dates: 1/1 2/26, 3/23-4/18 Dedicated member s - Two 1 st sent 01/12/17 2 nd sent 02/02/17 Sweepstakes promotion Sweepstakes messaging in newsletter article before 2/08/17

11 Marketing Strategies Four Essentials for a Successful TurboTax Campaign 1. Post TurboTax banners on your home page Location, location, location Ideal placement is above the fold 2. Post TurboTax banners on your Online Banking site Log in screen Log off screen Account summary screen 3. Dedicated TurboTax s to your members Build product awareness Build member loyalty 4. Optimize microsite co-branding and cross-selling opportunities

12 Marketing Best Practices: Timing Early season marketing is the key to building member awareness of your discount. 15% 10% Weekly % of TTO Starts 70% of returns are started by February 10th 40% of returns are completed by February 10th 5% 0% 12 12

13 Marketing TurboTax Marketing materials are available in the Partner Center on the TurboTax marketing materials pages Statement Inserts Newsletter Messaging Social Media Messaging E-statement Onserts Web Banners Lobby Posters and Take Ones Templates Mobile App Banners Web banners A variety of sizes are available on the TurboTax marketing materials page CUSG provides custom banner sizing if you need a banner in a size that is not available on the marketing materials page. The custom size request form is located on the marketing materials page in the Partner Center service provided by CU Solutions Group FREE service to credit unions for the TurboTax s. CUSG will send the TurboTax s to your members on your behalf. A link is available on the marketing materials page to request this service. 13

14 Marketing Best Practices - Banners TurboTax banners placed prominently on your website, linking directly to your TurboTax microsite, drives member awareness Key Dates: December 1, 2016 through April 18,

15 Marketing Best Practices - s Co-branded s sent directly to members drive over 30% of total sales volume Key dates First sent Jan 12th 15

16 Co-Branding and Cross-Selling Great opportunity to promote products and services on your cobranded TurboTax microsite Members return to your TurboTax microsite an average of 5-6 times per tax season. CU logo and name appears on the home page and on every tax preparation page Cross-sell banners Three cross-sell banners (120 x 90 logo banner and two 200 x 200 logo banners) Early placement Jan thru Mar Late placement End of Mar Apr 15 IRA Link This link averages a 6% click through rate.

17 Microsite New microsite design Improved co-branding placement Prominent discount message Credit union logo on every tax page 17

18 Co-Branding and Cross-Selling Credit Union Logo 120 x 90 Cross- Sell Banner on every tax page Credit union logo and cross-sell banner are present on every screen in the TurboTax Online products. 18

19 Exit Page Cross-Selling Banners Cross-sell Banners Prominent placement on exit page in right column Includes logo, IRA link, 3 product banners Members visit the TurboTax microsite and average of 5-6 times during tax season which maximizes your cross-sell opportunities 19

20 Updating Co-Branding and Marketing Materials Access Access the Partner Center at LoveMyCreditUnion.org Click here if you need Partner Center access 20

21 Updating Co-Branding and Marketing Materials Access Click on My Dashboard 21

22 Update Co-Branding Marketing Materials Program Reports Review Marketing Requirements Update Co- Branding 22

23 Update Co-Branding Uploading Logo or Cross-sell Banner Images Click on the browse button that corresponds to the image you want to upload Locate the image on your desktop and click Open to upload the image NOTE: The image will not update immediately, it will update once you click on Update Tax Profile at the bottom of the page. Insert the URL that you would like linked to the image When all images and URLs have been inserted click on Update Tax Profile and your co-branding will be submitted. 23

24 Access Marketing Materials Click on the TurboTax logo to access the TurboTax marketing materials page 24

25 Marketing Materials Page 25

26 Program Tracking and Reporting Reporting shows weekly microsite visit activity to enable credit unions to track effectiveness of marketing tactics 26

27 Next Steps Enrolled Credit Unions Update co-branding and cross-selling banners using the link in your Dashboard in the Partner Center of LoveMyCreditUnion.org Build the optimal marketing dates for the program into your credit union s marketing calendar Access marketing materials from the Partner Center beginning November 15th Implement marketing communications to your members beginning in December Launch marketing strategies New Credit Unions Visit the Partner Center at LoveMyCreditUnion.org to enroll in the TurboTax program Develop marketing strategies and define a marketing plan to communicate the TurboTax discount to your members Implement co-branding and cross-selling banners for microsite Implement marketing strategies and market the TurboTax discount to credit union members Questions? Contact clientsupport@cusolutionsgroup.com or by phone at