Sagaci Outlet Database A comprehensive database of FMCG outlets in key African cities. August 2017

Transcription

1 Sagaci Outlet Database A comprehensive database of FMCG outlets in key African cities August 2017

2 Do you struggle to optimize your distribution reach in Africa? Challenges of distribution in Africa Channel fragmentation Would you like to Quantify the full distribution potential in your priority cities?... Assess your distribution reach and identify underserved areas? Dominant informal channel... Determine the best channel and distribution strategy for each area? High growth... Track the evolution and trends of the distribution channel?

3 What is the Retail Outlet Database A fully comprehensive database of the fast-moving consumer goods distribution outlets Including both formal and informal channels Segmented by type of outlet and categories sold per outlet Including location and contact details for all outlets Continuously updated Available through a dedicated online platform gathering all information in a single map

4 The Retail Outlet Database is fully comprehensive and detailed at the outlet level City view District view Street view Name: Ibrahim Boutique Location: rue d Abengourou. Lat: , Long: Grocery store Hard construction Not branded Fridge available Categories available: pasta and noodles, snack foods, prepared foods, bottled water, soft drinks, juices Contact details: Mr. XXX, mobile phone: XXXX

5 The Retail Outlet Database covers both formal and informal channels

6 Exhaustive information is collected at the outlet level Information collected per outlet Type of outlets segmentation Categories segmentation Name of the outlet Name and contact details of the manager Location Address GPS coordinates Type of outlet Segmented as per the next table Type of construction Type of construction Outside marks Appliances available Categories available in the store Segmented as per the next table Outlet pictures Outside Inside (if allowed) Off-Trade Wholesalers Supermarket Grocery store General store Market stand Petrol station Kiosk Bakery Table Top Pharmacies Cosmetic & Drug stores Hairdressers Tobacco kiosk / Tobacconist Baby store Liquor store Health care units Other FMCG outlets On-trade Disco / Night Club Bar / Pub Restaurant Fast food Tea/Coffee shop/ Cafeteria Internet / Cyber Café Glacier/Ice Cream shop Hotel Food Bakery Fruits and vegetables Grains, rice and cereals Nuts and seeds Meat, seafood and eggs Dairy Pasta and noodles Snack foods Seasoning, spices, condiments Prepared foods Candies and chocolates Beverages Bottled water Soft drinks Juices Coffee, tea, chocolate Alcoholic beverages Energy drinks Baby Nursing & Feeding Infant formula Baby food Diapers Baby nursing accessories Health Care Personal care Body care Hair care Oral care Cosmetics Tobacco

7 The Retail Outlet Database is available in most key African cities Algiers Accra Lagos Addis Abeba Abidjan Luanda Kinshasa Maputo Nairobi Dar es Salaam * Other cities are available on demand

8 Sagaci Research has 5 years of experience in delivering distribution channel databases in Africa Sagaci Research has collected comprehensive outlet information for leading multinational companies over the last 5 years Sagaci Research has delivered comprehensive outlet databases in multiple African cities over the last 5 years Casablanca Oran Algiers Accra Lagos San Pedro Abidjan Libreville Pointe Noire Brazzaville Douala + other cities in Cameroon Kigali Kinshasa Addis Abeba Nairobi + other cities in Kenya Dar es Salaam Maputo + other cities in Mozambique Johannesburg

9 How to subscribe? Retail Outlet Database Sign-up for a yearly subscription to the database, covering all types of outlets and categories You receive access to the database through a dedicated online platform Subscription includes sign-up to the database for 3 users On top of the database subscription, you can request specific add-ons and panels to further assess your performance in the distribution channel, for instance: Periodical brand / product penetration trackers on a sample of outlets Periodical price checks on a sample of outlets Market share assessments on a sample of outlets Pictures of success audits in a sample of outlets You are free to make your own customized queries in the database, for the whole subscription period You receive support from Sagaci Research staff to assist you in the execution of your queries on the database Initial training to introduce you to the database Assistance from our team to help you execute your queries: 10 hours per quarter For inquiries and to schedule a demo, please contact alexia.beracasa@sagaciresearch.com