E P I S E R V E R A S C E N D. Joey Moore H E A D O F P R O D U C T M A R K E T I N G E P I S E R V E R. Episerver

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1 E P I S E R V E R A S C E N D Joey Moore H E A D O F P R O D U C T M A R K E T I N G E P I S E R V E R Episerver

2 Episerver Experience-Driven Commerce Episerver

3 commerce /ˈkɒməːs noun The activity of buying and selling, especially on a large scale.

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10 Consumers B2B Buyers Sales & Operations

11 Channel Specific Inspirational Frustration free Expert Self-service Personalized Distribution Selection Fast Low price

12 Experience Driven Works on mobile Show me Make it easy Teach me Let me do it myself Relevant to me Get it to me quick Give me choices Don t make me wait Transaction Centered Get me the best price

13 Good is no longer good enough Steve Dennis Former SVP Neiman Marcus Forbes Magazine, Retail Reality: It s Death in the Middle

14 Introducing Experience-Driven Commerce Episerver

15 Delivers Experience-Driven Commerce

16 What s in Experience-Driven Commerce? The Essentials Artificial Intelligence Commerce in the Cloud Business User Empowerment Product, Customer, Order, and Promotion management tools Machine Learning & Human-powered personalization tools Commerce, A/B Testing, Site Search, CMS & Personalization in the Cloud Experience Management tools from our Industry Leading CMS

17 The Essentials Artificial Intelligence Commerce in the Cloud Business User Empowerment Product, Customer, Order, and Promotion management tools Machine Learning & Human-powered personalization tools Commerce, A/B Testing, Site Search, CMS & Personalization in the Cloud Experience Management tools from our Industry Leading CMS Conversion Rate Average Order Value Reduce software & integration costs Business user productivity +44% +18% -31% +305%

18 Experience-Driven Commerce Personalization (Machine Learning) Personalization (Human) Experience Management Digital Experience Optimization Site Search Event Triggering Customer Journey Analysis Automatic Landing Pages Multi Site Management Promotion Design & Management Collaboration & Workflows Order & Catalog Management Customer Data Platform Episerver

19 Episerver Digital Experience Cloud Always on Flexible PaaS Episerver platform specialists Subscription pricing Performance monitoring Secured & powered by Microsoft Azure CDN Autoscaling

20 Experience Driven Commerce Retail B2B Wholesale Customers B2B Manufacturing Consumer Brands

21 22 Varner Group Background Varner Group is one of Scandinavia s largest clothing retailers, with more than 1,300 stores that turnover more than $1.5B per year. Brands include Bik Bok, Carlings, Volt, Dressmann*, Cubus, Levi s Store and more Solution The company began using Episerver CMS in 2008 and followed with Episerver Commerce in 2012 when it decided to launch online shops 90%* Online customers who purchase a campaign product 3M Visits/month to several pre-shopping sites 1300 Clothing stores, turning over more than $1.5B in revenue Episerver 22

22 23 Ahlsell Background As a leading wholesaler in the Nordic countries for products in the installation, plumbing, tools, and machinery business, Ahlsell sought to take the next step in the development of their digital offering Solution Ahselll is now the largest B2B e- commerce solution built on Episerver and offers a tailored experience for each visitor regardless of the industry the customer is coming from 3% Increase in average order value 550K Articles managed on site 20% Of traffic coming from mobile Episerver 23

23 24 Toyota Material Handling Background Toyota discovered they could access a new customer base by renting forklift and material handling equipment to consumers with home improvement projects. Solution Episerver powers ecommerce and digital marketing websites for TMH across 15 markets selling to b2b customers and consumers. 15 Markets selling online Use CMS to attract new B2B customers Now able to sell equipment to B2B customers Episerver 24

24 Episerver Our Solution

25 A large majority of reference customers found it easy or very easy to implement and customize Episerver scored 5.0 out of 5.0 for total cost of ownership Gartner Research Magic Quadrant, Digital Commerce April 2017 The Forrester Wave : B2C/ B2B Commerce Suites, Q1 2017, March 2017 Episerver

26 Customer Experience & Digital Operations Mobile Editor Experience Management Authoring, Preview, Publish Workflows Personalization (Human) Targeted Banners Personalization (Machine Learning) Content Personalization Omnichannel Personalization Triggers Triggered s Personalized Site Search Site Search Optimization Digital Experience Optimization A/B Testing Catalog Management Catalog Enrichment Order Management Place Orders, Process Returns Commerce Management Promotion Design & Targeting Multi-site Management Customer Journey Analysis Customer Management User & Org Management Customer Experience Digital Operations

27 Experience Management Experience Canvas Live, on-page editing Reusable blocks and page elements Preview before publishing Use workflows to manage publishing approvals Increase business user productivity by 305% Episerver

28 Personalization Suite Product Recommendations Automated using artificial intelligence Tracks every site visitors interactions and uses to personalize for each individual Used in any experience including home page, category, product detail, and cart pages. Improves over time using machine learning algorithms Over 150 different algorithms to optimize product recommendations Increase average order value by 18% Episerver

29 Site Search Personalized Search Dresses Ranks product search results based on individual behavior and preferences Display more relevant search results for each individual Customers using Episerver Find convert more than 132% than those that don t Episerver

30 Optimization Site Search Optimization Improve search relevancy Best Bets allows you to merchandize a specific keyword Manage synonyms and related queries Establish autocomplete & type ahead rules Update index without needing developers Episerver

31 Digital Experience Optimization A/B Testing Optimize entry, category, and product pages Establish test criteria including test goal, sample size, and page elements to be tested Launch without writing any code Embedded within Episerver Experience Management suite for ease of use Episerver

32 Customer Journey Analysis Customer Behavior Insights Clickstream tracking of every site visitor (known and unknown) Visualization of customer journey s Create actionable insights with powerful behavioral intelligence Use multiple dimensions to target audiences based on historical interactions. Enrich data from other sources ( , crm) to surface deeper insights Apply predictive analytics to determine propensity to purchase models Episerver

33 The world has changed. You can only compete on experience, and only Episerver can deliver the rich experiences visitors demand. Thanks for your time.