2018 Media Kit. Contact us today SP82342

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1 2018 Media Kit Contact us today XNSP85882 XNSP85503 XNSP83797 SP82342

2 Welcome to the Herald-Tribune Media Group In a world of overwhelming promotional choices, newspapers remain the most trusted medium for news and information as well as the top choice for reaching shopping enthusiasts. We offer an extensive inventory of valued digital and print products designed to help grow business and easily navigate the market s competitive media landscape. Since 1925, the Herald-Tribune has served Sarasota and Manatee counties. The area is dubbed the cultural capital of Florida with a vast artistic culture and also enjoys an awardwinning restaurant roster, a robust retail landscape and some of the world s most pristine beaches. The newspaper was awarded a Pulitzer Prize in 2016 and 2011 for investigative reporting and was also a finalist in 2010 and The company also publishes magazines, serving various niche populations in the region.

3 GateHouse Media Overview Portfolio Overview GateHouse Reach 100% OF OUR DAILY NEWSPAPERS HAVE BEEN PUBLISHED FOR MORE THAN 50 YEARS 640+ TOTAL COMMUNITY PUBLICATIONS OPERATE IN 570+ MARKETS ACROSS 37 STATES 130 REACH 21 MILLION PEOPLE + ON A WEEKLY BASIS DAILY NEWSPAPERS SAAS, DIGITAL MARKETING SERVICES, & IT SERVICES 570+ RELATED WEBSITES I N-MARKET SALES R E PRE S E N TATIV E S SERVE OVER 225K SMALL & MEDIUM BUSINESSES As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing needs locally, regionally and nationally.

4 Market Profile Sarasota Bradenton Tampa Manatee Sarasota/Bradenton/Venice Sarasota and Manatee Counties, FL Gender Men 319,841 47% Women 354,556 53% Age Median Age: ,928 19% ,800 11% ,446 14% ,223 56% Base: Total Adults - 674,397 Venice Sarasota Education (adults age 25+) College Graduate 243,930 39% Some College, no degree 127,961 21% High School Graduate 190,545 31% Other 58,282 9% Total Population 808,091 Total Households 356,735 Average Household Income $82,848 Employment (population age 16+) Executive/Professional/Mgr. 9% Office/Administrative Support 6% Sales 6% Healthcare 5% Services 15% Own a Home 262,408 74% Household Income Under $35, ,072 29% $35,000-$49,999 51,184 14% $50,000-$74,999 65,903 18% $75, ,576 39% Children at Home 79,790 22% Base: Total Households - 356, Claritas, Sarasota, Manatee counties, FL

5 Consumer Spending Total Annual Consumer Spending $21.3 Billion Key Consumer categories Expenditure (in millions) Apparel $731 Computers, Software & Accessories $171 Education $402 Household Furnishing and Appliances $743 Health Care $2,099 Groceries $1,651 Automotive - All $3,877 Pet Related $225 Sports & Recreation $317 Travel $870 Dining Out $1, Environics Analytics, Sarasota, Manatee counties, FL We will help you increase your sales.

6 Reach Herald-Tribune Media Group delivers 303,200 shoppers, which is nearly half of the market. Print & Digital Reach 63% of Total Adults 61% of Men 64% of Women 59% of Adults Age % of Adults Age % of College Educated Adults 54% of High School Graduates 57% of HHI under $50,000 68% of HHI $50, % of Homeowners 58% of Families with Children in the Home Scarborough USA R1, National average; INA+ Audience (weekly print, monthly digital) heraldtribune.com Average Monthly Traffic Page Views Unique Visitors Google Analytics July million 2.2 million We reach your most profitable customers. A MAGAZINE OF THE HERALD-TRIBUNE MEDIA GROUP OCTOBER 2014

7 A MAGAZINE OF THE HERALD-TRIBUNE MEDIA GROUP Multi-Media Solutions We are the one source for your customized solution. MARCH 2016 PRINT PRODUCTS We offer a variety of print products and other creative solutions to grow your business: Premium Placement Special Sections Magazines Total Market Coverage Polybags Front-Page Notes We deliver shoppers to your business. DIGITAL SOLUTIONS HeraldTribune.com ThriveHive

8 Promotions Promotions Leverage the Power of Promotions! Promotions provide the strength of integrated media with high engagement and database growth. Leverage the reach of our large audience with custom advertiser promotions. Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives. Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer. TYPES OF PROMOTIONS: Sweepstakes Photo/Video Contests Quizzes Sports Pick Ems Ballots Sharing via social media enables amplification of your marketing message and builds valuable audiences. Promotions also have the ability to generate leads as well as in-store traffic. DESIRED AUDIENCE QUALIFIED LEADS DATABASE COLLECT RICH DATA SOCIAL FOLLOWING Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumers interested in your products and services. Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy. Promotions help you build a robust database and is something YOU own. is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions. Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion. Promotions have high social engagement, will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement. AUDIENCE ENGAGEMENT Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

9 Digital Advertising DESIGNED TO DELIVER A BETTER USER EXPERIENCE & INCREASED AD IMPACT What We Did In 2017 we dedicated ourselves to delivering a better web experience for our readers and advertisers. Our goal was to address all aspects of our site design, navigation, content, speed we looked at everything. And improved it all. Still the main source of digital news in the area and a key part of our community, we re now the most user-friendly site for both readers and advertisers. Higher Impact Ad Units + Fresh, Clean Environment + Cross Platform Presence = Power for Your Business! What We Offer Integrated advertising opportunities throughout the site A less cluttered environment for a better user experience Increased visibility for your messages Easier navigation to encourage more time on site Your message is seen by users on any device so you ll reach them wherever they are. Why Do You Need It? Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard. Ads load only as users scroll through the page Delivering Higher Visibility but good digital ad inventory is not. ~Boris Mouzykantskii, Godfather of Ad Tech Get Started Today! Contact your representative for current rates and additional details.

10 ThriveHive Everything you need to market your business online Digital marketing solutions for local businesses About ThriveHive ThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses. Why ThriveHive Our expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us and stay with us. Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before Google AdWords Premier Partner. We re part of a select group of strategic partners that meet Google s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns Dedicated advisors committed to your success. ThriveHive s dedicated digital marketing team works to build stronger communities by driving the success of local small business Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition An extension of your team. We know your time is valuable that s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard ThriveHive at a Glance EST Voted 1st Place Named Best Digital Agency 30+ Years Experience in SEM Recognized leader in SMB Digital Solutions Full suite of Digital Marketing Solutions including: Guided Marketing Platform Display Advertising Social Media Marketing Searching Engine Marketing Search Engine Optimization Marketing Better Website Local Listings Builder 15K+ Custom campaigns run 190K+ Small and medium businesses served Customized digital advertising solutions also available

11 Creative Solutions Solutions to Build Your Brand and Your Business. Custom solutions We are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience. Premium Edge unit distributes your message with video and slideshows. Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view. Digital and print advertising created to support your campaign and reach our total audience. EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff. 24 hour on call maintenance, safety and security features. To learn more go to Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike. LUXURY STUDENT LIVING Develop a constant connection with your audience by integrating features including social media feeds. Interactive elements, including locator maps, make it easier to bring customers directly to your door. Custom projects such as logos, podcast headers, identity packages and collateral.

12 The Herald-Tribune and HeraldTribune.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve. Trusted. Local. Engaged. How to Reach Us HeraldTribune.com 1777 Main Street Sarasota, FL (941) Display Advertising: (941) Classified Advertising: (941) National Advertising: (941) Circulation: (941) Newsroom: (941) Manatee 8713 E. State Road 70, Bradenton, FL Venice 300 Tamiami Trail S., Venice, FL