Additional popcorn information can be found on the popcorn page of the council website, volunteers/popcorn, including links to

Transcription

1 Additional popcorn information can be found on the popcorn page of the council website, volunteers/popcorn, including links to Pecatonica River and General Commercial Corporation

2 TABLE OF CONTENTS Fall 2018 Popcorn Sale 3 Leader Fact Sheet 4 Contact Information Popcorn Sale Calendar 6 Developing a Campaign Mentality 7 Sales Methods 8 The Responsibilities of the Unit Popcorn Kernel 9 10 Checklist for Unit Popcorn Kernels 11 Unit Popcorn Kickoff Agenda 12 Scout Selling Tips 13 Sales Commission 14 Distribution Information 15 Unit Program Planner 16 Online Selling Roster 17 Family Success Sheet 18 Fall Sale At-a-Glance

3 and National Supply popcorn prizes. PRPopcorn.com 3

4 Council CONTACT INFORMATION Western Massachusetts Council Council Kernel: Hunter J McCormick Staff Advisor: Ruthann Eagen Hunter.McCormick@scouting.org Ruthann.Eagen@scouting.org Phone: Phone: ext 7032 Appalachian Trail District District Kernel: Amanda Kmetz District Executive: Ruthann Eagen amandakmetz07@gmail.com Ruthann.Eagen@scouting.org Phone: Phone: ext Serving the communities of: Berkshire County and the surrounding communities of Cummington, Worthington, Middlefield, Blandford, Chester, Huntington, Montgomery, Russell and Stamford, VT. General Knox District District Kernel: Sarah Ciejka Angelchic785@yahoo.com District Executive: Alex Cantor Alex.Cantor@scouting.org Phone: ext Serving the Hampden County communities of: Chicopee, Springfield, West Springfield, Longmeadow, East Longmeadow, Hampden, Wilbraham, Agawam, Granville, Southwick, Tolland, Westfield, Monson, Ludlow, Palmer, Brimfield, Wales and Holland. Metacomet District District Executive: Lesley Birk Lesley.Birk@scouting.org Phone: ext Serving the communities of: Hampshire and Franklin Counties and the city of Holyoke 4

5 2018 Popcorn Sale Calendar 2018 Popcorn Orientations Saturday, June 23, 10am-12:00pm Popcorn Kickoff and EpiCenter Room, Westfield Scout Office Tuesday, June 26, 6:30-7:30pm Popcorn Trinity Episcopal Church in Lenox Friday, June 29, 6:30-7:30pm Popcorn Northampton Elks Lodge Thursday, July 26, 6:30-7:30pm Popcorn Moses Scout Reservation Monday, July 30, 6:30-7:30pm Popcorn Moses Scout Reservation 2018 Key Sale Dates Friday, August 10 Unit Show n Deliver Orders Due Online Saturday, August 25, 8am-11am Show n Deliver Westfield Service Center Saturday, September 15 or 22 Super Saturday Friday, October 26 Show n Deliver Returns and Payments Due to Council Service Center Friday, October 26 Unit Take Order Orders Due Online Friday, November 16, 8am-11am Take Order Crane & Co Warehouse in Pittsfield Saturday, November 17, 8am-11am Take Order Westfield Service Center Friday, November 30 Final Popcorn Payment Due to Council Service Center Friday, November 30 Unit Prize Orders Due Online (Prizes will not be approved until final payment is made to the Council) 6

6 Developing a Campaign mentality Establish a Timeline for YOUR Sale. There is no need to utilize the full timeline the Council offers it is longer than most direct sales campaigns. Adopt a timeline that works for your unit and push hard within that timeframe. Set a sales goal for your unit and for each den or patrol. Most important step a unit can do. Base this goal on your actual budget needs. Communicate the unit s plan to the den/troop leaders and together determine a sales goal for each Scout based on the unit s goal. Conduct a fun-filled kick-off event for Scouts and their parents. Emphasize what the Scouts will receive for hitting their goal; prizes, Scouting programs, camp, etc. Provide Family Success Sheet that spells out: the purpose of the sale. how the money raised will be used. what the per-scout goal is. They will be much more interested when they know this information. Consider using some of the unit s commissions to offer additional incentives that your Scouts can also enjoy. Encourage ALL your Scouts to go out and sell! 67% of people will buy when asked, and only 18% of the public is approached! Sell to friends, family members, neighbors, etc. Take Parent Take Order form to work. Set up an organized Super Saturday at the beginning of the sale to help give your Scouts a good start to their sale. Have a victory celebration! Have a fun activity planned at the end of your Super Saturday, like a pizza party or hot dog cookout. At the first pack/troop/crew meeting after the sale ends, give out prizes, additional incentives, trophy to top-seller(s) and remind everyone how the money raised will help Scouts and parents fund their year in Scouting. 6

7 Sales Methods Show n Deliver Scouts will have some of the product on hand before the sale begins. When going door to door with a Take Order form, Scouts offer the consumer an opportunity to purchase the Popcorn and take the product on the spot. Scouts will make additional deliveries in a few weeks to fulfill remaining requests. Leftover product is used to fulfill Take Order needs. Advantage: High dollar sales per customer and only 1 visit per customer. Reduces time spent delivering. Show n Sell Unit orders product up front and sets up in front of a busy storefront. 1. Secure location prior to the sale: Ask store manager for permission. Some good locations: supermarkets, convenience stores, shopping malls, donut shops, hardware stores, rest stops, etc. 2. Work in two-hour shifts. Don t have the entire unit attend at one time. 3. Do not block the store entrance. 4. Be sure to leave the location clean. 5. Set up a display of the products. Do not use tables; Scouts tend to hide behind them. 6. Sales are credited to the Scouts working the shift at the time of the sale 7. Left over product is used to fulfill Take Order needs. Advantage: When selling in a group with leaders, it is a good training ground for Scouts. Typically, lower dollar sales but when combined with the Take Order method will increase sales. Take Order Sale The Scout goes door to door with a Take Order form. The customer writes his/her order and the Scout delivers product and collects the money in a few weeks. 1. Set up a sales territory within your unit s area. 2. Assign two Scouts to a territory. 3. Have a parent accompany each sales team. 4. Determine the timeline for when orders are due to the leader. 5. Two out of three people will buy. 6. Only 18% of households have been called on to buy popcorn. Advantage: High dollar sales per customer & only order what you need On-Line Sales Scouts contact friends and family members in person or via and phone and provides them with his seller ID. Consumer logs onto and orders product, pays by credit card, and has product delivered to their home. Scouts can also provide their seller ID to customers when delivering their orders. Advantage: Allows Scouts to sell to friends and family members who live out of state. Also allows for repeat purchases and a longer sale. 7

8 Responsibilities of The Unit PopcorN KERNEL Unit Popcorn Kernel Job Description 1. Attend popcorn sales training session. Pick up forms and information. 2. Work with committee to develop a unit sales goal. Divide that goal into a per boy goal. 3. Develop a unit incentive plan for your Scouts. 4. Decide when Take Order, money, and prize forms will be due to Unit 5. Prepare handouts for Unit Kick-off meeting for both leaders and Scouts. Handouts include: a) One order form, one prize flyer and one money envelope b) Family Success Sheet c) Unit-specific information, timelines, goals and incentives 6. Hold Unit Kick-off meeting near date popcorn sales begins. Discuss sales techniques, money collection, and safety. 7. Collect and total orders from den/patrol leaders on designated unit order due date. 8. Enter your Popcorn Unit Order and prizes online 9. Pick up the popcorn at the designated site on the appropriate distribution day. Make sure to bring vehicles large enough to accommodate your order. You will be expected to verify counts and sign the Unit Packing Slip form acknowledging receipt. 10. Units pick up popcorn on August 25 & November 16 and 17. Scouts distribute popcorn to customers. 11. Remind Scouts of money due dates. Make sure checks are payable to the unit. 12. Collect and tally money by unit money due date. 13. Collect the money for the product at the time of the sale. This cuts your steps from SELL DELIVER- COLLECT to SELL / DELIVER. 14. Issue one check payable to the Western Massachusetts Council for Total Amount Due Council by October 26 for Show n Deliver orders and another check by November 30 for Take Order orders. 8

9 Checklist for Unit Popcorn Kernels Helping units prepare for a successful popcorn sale Yes, you should get other parents to help with these! 1. Goal Setting Unit committee puts together a unit budget for all the activities and other expenses for the next year Determine your unit goal based on your annual budget Determine per Scout sales goal based on your unit budget 2. Incentive Plan Know and understand incentives provided by the council Sales level prize program $600 Club $1,500 Club $2,500 and $4,000 Winners Circle Secure and develop incentives unique to your unit 3. Popcorn Distribution Plan Secure vehicles/parents to pick up popcorn Secure location to distribute popcorn to Scouts Secure help with popcorn distribution 4. Unit Kickoff Preparation Set a kickoff date Secure a kickoff location Invite families to kickoff Have den leaders or patrol leaders call to remind families of kickoff Plan an exciting meeting Secure door prizes At your kickoff Parent breakouts Why are we selling popcorn fund program, new gear, etc. Share online selling information Share goals Have games for Scouts Make sure everyone understands all the incentives 9

10 Checklist for Unit Popcorn Kernels cont. 5. Super Saturday Pick the best day for your unit near the beginning of the sale Divide the area for your Scouts to cover Secure parents help Pizza or hot dog party? Turn in Super Saturday results Determine unit Super Saturday incentives 6. During the Sale Send reminders to Keep selling Promote online selling Order form turn in reminder 7. Pecatonica River Website Unit Show n Deliver orders due online August 10 Unit Take Order orders due online October National Supply Prizes Unit prize orders due online November 30 SUPER SATURDAY Fun-filled day of events enriched with opportunity for Scouts. The day is designed to stimulate Scouts sales and encourage interaction with customers. Entire unit gathers on a Saturday morning Scouts come with anything to help them carry product (wagons, etc.) The entire unit goes to a house to learn some techniques for selling door to door and to gain some confidence. The Scouts, leaders and parents then divide and blanket the neighborhood to see who can make the most sales. Meet back at starting place at a specific time. Use Bow and Arrow as an incentive item. After the sale, have a fun activity. 12

11 UNIT POPCORN KICK OFF agenda (Sample) During the gathering period, have a popcorn display and samples. Use the pictures taken at camp to create a collage of activities the unit participated in last year and what you want to do this year. Have a poster with the Scout s names and a place for them to write in their popcorn sales. Opening Pledge of Allegiance Welcome parents and introduce committee members TAKE SCOUTS TO A DIFFERENT AREA FOR ACTIVITIES Parent Meeting Key Ingredients to Our Successful Scouting Year Planning the entire year focus on program in a Scouting activity Developing a budget to fund the program Setting goals for the unit and Scouts Communicating the plan and budget Participating in one fundraiser to meet the needs of the budget Building excitement for the program Annual Program Go over activities unit will be participating in throughout the year Discuss the cost for activities Communicate to the parents how much it will cost each Scout to receive a full Scouting program. Financing our plan One fundraiser! Using the budget to set goals Parental Support Explain the different committees Each parent has a role in the unit Product Tasting Get the Scouts favorite and the overall unit favorite flavor Describe the popcorn program, Why a sale? Scout level: Build leadership and earn advancements Unit level: Fund the unit programs Council level: improve camping facilities and programs Prize program: council and unit incentives Emphasize 100% participation from all Scouts Discuss safety concerns Train on all four sales techniques Distribute and discuss order forms and brochures Instruct Scouts to wear uniforms Question and answer period Go over courtesy points Say thanks! Count change in front of the customer Make checks payable to unit Do not leave popcorn unattended Discuss details (dates, locations, etc.) 11

12 Scout Selling Tips ALWAYS wear your uniform. Everybody loves to support a Scout in uniform. ALWAYS sell in pairs accompanied by an adult, and never sell after dark unless you are with an adult. ALWAYS act like a Scout, and be polite and courteous. Wear a smile and introduce yourself. ALWAYS walk on the sidewalk and driveway, NOT through the yard. Watch for traffic. NEVER carry large amounts of cash with you. NEVER enter anyone's home. Remember to always have two pens with you and make sure you keep your Take-Order Form as neat as possible. Statistics show four out of five homes buy Scout popcorn when asked. Most importantly, when you are selling the popcorn, tell the people what the money goes for. Have them read the back side of the Take-Order Form. Make sure you know the date when you will be delivering the popcorn to your customers. In case no one is at home, write a letter (and make copies of it) explaining the popcorn sale and why you are selling it. Mention when you will be back or how they can purchase Scout popcorn Not every house will buy so do not become discouraged. The more people you ask, the more people will buy. Put popcorn sale articles in your school, church, and community bulletins/newsletters. Ask your parents to help you sell popcorn at their workplaces for employee or customer gifts. Better yet, ask your parents if you can go to their offices and sell. Remind your parents, grandparents, aunts, uncles, and neighbors what a great gift popcorn makes for teachers, friends, co-workers etc. Also, let them know how quickly it runs out and to buy enough from you to last them until next year. Ask your friends at your place of worship if they would like to buy some popcorn. Write a thank you note and place a copy of it on all the popcorn you deliver to let everyone know how much you appreciate their support. (This will benefit you next year when you call on them.) Remember to say Thank You when you hand deliver it. Keep your Take-Order Forms so you can call on these people again next year. People will remember how polite and courteous you were, the nice thank you note they received, and the Pecatonica River popcorn that they did not buy enough of during the sale! Don t forget to go to the neighborhoods where you do Scouting For Food. 12

13 SALES COMMISSION Unit Popcorn Sale Commission Program (Check the boxes as they are met) Each Unit Receives a Base Commission of 30% +2% Commission For Attendance at Popcorn Training Our Unit Popcorn Kernel attended training Date: Name(s): +2% Commission For Online, On Time Ordering and Payment Show n Sell Orders placed online no later than Friday, August 10 Show n Sell Payment made no later than Friday, October 26 Take Order Orders placed online no later than Friday, October 26 Take Order Payment made no later than Friday, November 30 +2% Commission For Increasing Per Youth Sales Over 2016 By 25% Total Fall 2017 Sales: $ / Registered Youth as of Oct 31, 2017: Avg. Sale per Youth in 2017: $ Total Fall 2018 Sales: $ / Registered Youth as of Oct 31, 2018: Avg. Sale per Youth in 2018: $, which is an increase of % +1% Commission For Advising Council Popcorn Chairperson, District Popcorn Chairperson and/or Staff Advisor of when your Unit Popcorn Kickoff is: Date of Kickoff: Location of Kickoff: Time of Kickoff: Total 2018 Fall Commission Earned: % The council invests an additional 5% of the total popcorn sale in prizes and incentives for Scouts. 13

14 DISTRIBUTION Information Show n Deliver Distribution All Districts Saturday, August 25, 8am 11am Westfield Service Center 1 Arch Road, Westfield Take Order Distribution Appalachian Trail District All Other Districts Friday, November 16, 8am 11am Saturday, November 18, 8am 11am Crane & Company Warehouse 10 Westfield Service Center 17 Downing Industrial, Pittsfield 1 Arch Road, Westfield How much Popcorn will fit in my car? Car = 20 cases of Popcorn SUV = 30 to 40 cases Pick-up truck = 30 to 40 cases Mini Van = 40 cases Full size Van = 50 to 60 cases How many products to a case of Popcorn? One item to a case $50 Chocolate Lovers 5-Way Tin $40 Cheese Lovers 4-Way Tin $30 Classic Trio Eight items to a case $25 Caramel with Sea Salt $20 Chocolate Covered Pretzels $20 Mud Puddles $20 Sea Salt Splash $20 Jalapeno Cheese $20 Trail Mix $20 Cheddar Cheese $20 18-Pack Kettle Corn $20 Sea Salt Light $20 18-Pack Butter $10 Peanut Butter Cup $10 Classic Caramel $10 2.5lb Yellow Popcorn 14

15 Unit Program Planner available online at ONLY ENTER DATA IN HIGHLIGHTED SPACES 1. Enter all your activities and costs per Scout under each month. Unit 2. Enter your number of Scouts and unit commission %. Number of Scouts in Unit 3. Fill in the five shaded fields at the bottom of the sheet. Unit Commission % September October November Activities Cost Activities Cost Activities Cost Total Cost Total Cost Total Cost December January February Activities Cost Activities Cost Activities Cost Total Cost Total Cost Total Cost March April May Activities Cost Activities Cost Activities Cost Total Cost Total Cost Total Cost June July August Activities Cost Activities Cost Activities Cost Total Cost Total Cost Total Cost 15 Registration & Insurance Boys' Life Uniform Advancements Total Expenses Unit Total Activity Cost & Expenses Scout Total Activity Cost & Exp. Other Expenses Unit Sales Goal Scout Sales Goal Unit Commission

16 Online Selling Scout Roster Available online at Council: Western Massachusetts District: Unit Type: Unit Number: Scout s Name Parent s address 16

17 Family Success Sheet available online at List 5 things that the popcorn sale will help fund: Our unit s popcorn goal is $ Our per-boy sales goal is $ Have your Scout look at the prize program and decide what prize level he wants to shoot for. Pick a level that exceeds his per-boy sales goal listed above. Key Dates Our sale starts: and ends on: Our Super Saturday are: Our orders are due on: We turn in our money on: Popcorn pickup date: Location: Key Contacts Name: Phone: Name: Phone: Unit Incentives In addition to funding our Scouting program, the popcorn sale will help your son: Learn the value of earning his own way Build self confidence Learn leadership and financial skills Earn advancements and other recognition 17

18 2018 Fall Popcorn Sale At A Glance Popcorn Sale Calendar Friday, August 10 Show n Deliver orders due online Saturday, August 25 8:00am-11:00am Show n Deliver Westfield Service Center Friday, October 26 Show n Deliver payments & returns due Friday, October 26 Take Order orders due online Friday, November 16 8:00am-11:00am Take Order Crane & Co Saturday, November 17 8:00am-11:00am Take Order Westfield Service Center Friday, November 30 Popcorn payment due Friday, November 30 Prize orders due online Popcorn Sale Commission 30% - Base Commission for all Units +2% - Attendance at Popcorn Training +2% - Online, On time Ordering and Payment +2% - Increase per youth sales over 2017 by 25%, based on registered membership at Oct 31 +1% - Advising Council Popcorn Kernel, District Popcorn Kernel and/or Staff Advisor of when unit Kickoff is 37% - Total Available Commission Utilize All Sales Types Show n Deliver Show n Sell Take Order Available Prize Incentives Popcorn Prize Incentives Individual prizes for Scouts who sell at prize levels of at least $150 $600 Club Pittsfield Suns/Interskate 91 Ticket Package $1,500 Club RC Tumblebee $2,500 Winner s Circle Awards coming soon! $4,000 Club Awards coming soon! Top Seller in each District will receive a prize as well! Unit Incentives Units create their own incentives to encourage sales Electronic Resources Western Massachusetts Council popcorn webpage Online ordering system for units to place orders Online store for Scouts to sell popcorn online to customer Online prize website where units place prize orders Popcorn Sale Contacts Your District Popcorn Kernel and District Executive Hunter J McCormick, Council Popcorn Kernel Ruthann Eagen, Staff Advisor