TO TWEET OR NOT TO TWEET: How to Make Twitter Work for You

Transcription

1 TO TWEET OR NOT TO TWEET: How to Make Twitter Work for You

2 Benefits of Using Twitter Twitter can be a powerful tool for organizations to stay connected with their customers/community. Following are some of the major benefits of using Twitter.

3 Increase Visibility Twitter helps increase organization/brand awareness.

4 Show Your Strengths What you tweet demonstrates: Expertise, Credibility, Reliability, and Savvy.

5 AICPA Twitter Accounts

6 CEB Twitter Account

7 Social Testimonials

8 Stay Up-to-Date Twitter helps your organization keep up with the latest legal developments and news, as well as trends in the relevant markets.

9 Promote Your Free Content Twitter helps organizations promote their blog content, videos, presentations, etc.

10 Promote Your Free Content

11 Promote Your Products Twitter is an excellent way for organizations to share information about publications and CLE programs.

12 Promote Your Products Strategically promote products Keep a good mix of free and paid content Soft sell v/s marketing speak E.g. Blog post written by presenter focusing on related topic Empower your speakers/presenters Speaker toolkit with prewritten tweets Empower your customers User guides Program session on how to use Twitter Promote hashtag during session Encourage online conversations

13 Promote Your Products Sponsored Tweets More than 930,000 impressions and 11,018 engagements Conference sold out with double the sponsorship

14 Listen to Your Customers Twitter provides a forum for hearing 1. customer feedback on your products; and 2. community responses to your questions.

15 Listen to Your Customers Metrics mining, input and trends Product development & promotion Input on publications Trend insight

16 Extend Your Customer Service Twitter can take your current customer service infrastructure further by providing another avenue for responding to customers.

17 Customer service #prmeasure

18 Get Content Inspiration Twitter is an excellent source of ideas for new content.

19 Create Content Specific for Social

20 Bring Customers Home Use links on Twitter to drive traffic to your website, blog, or other social media platform.

21 Boost SEO Twitter can boost your visibility on search engines in two ways: 1. Twitter indexes tweets, so they show up in searches; and 2. Links used in tweets that lead to your blog or website are inbound links that are essential for good SEO.

22 Monitor Your Competitors Twitter is a great way to see what your competitors are doing. Follow competitors Create lists Use tools to monitor topics and hashtags

23 Use a Live Feed Consider adding your live Twitter feed to your website so visitors always see fresh content.

24 Use Dedicated Hashtags Dedicated hashtags (i.e., hashtags created for a particular event) are useful to 1. create buzz about an upcoming event, and 2. provide a communication tool during an event.

25 Use Dedicated Hashtags

26 Use Dedicated Hashtags

27 Use Dedicated Hashtags: Live Chats

28 Support Other Organizations Twitter is meant to be social. Don t see it as a one-way vehicle to promote your organization. Be generous and retweet/share others content and events when possible.

29 Ready. Set. Tweet.

30 Getting Started: Strategy 1. What is your existing customer retention and acquisition strategy? 2. What are your goals? 3. How will you measure success?

31 Getting Started: Monitor & Measure Specific to your goals Measure what matters to you Brand Monitoring Awareness Sentiment Market Current and potential customers Finding influencers Engagement Clicks, RT, mentions, favorites Traffic Clicks, referrals to website

32 Getting Started: Monitor & Measure Site specific tools Google Analytics & Alerts HootSuite Paid tools Hootsuite Pro Radian6 Hashtracking

33 Getting Started: Joining Twitter Create an account, including handle, logo, and io. Find and follow other interesting Twitter accounts. Spend some time lurking. Jump in and start tweeting. Spread the word that you re on Twitter.

34 Getting Started: 3 Simple How-To s How to tweet

35 Twitter: 3 Simple How-To s Ideas for tweets Blog posts and other free content from your website News of legal developments Discounts or special is speaking about XYZ at the #AICPA_Confernce RT any relevant or insightful tweets that people have posted using dedicated hashtag RT the speakers, if they say something relevant to a conference

36 Twitter: 3 Simple How-To s How to retweet

37 Twitter Follow your hashtag