BK Agency is a Marketing and Consulting Agency catering to the Hospitality, Tourism, Food and Wine industries.

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2 ABOUT BK AGENCY BK Agency is a Marketing and Consulting Agency catering to the Hospitality, Tourism, Food and Wine industries. Specialising in digital marketing, we offer comprehensive inbound marketing, social media marketing, and content creation services that get your business noticed in a crowded market space. Additionally, we help businesses to increase their offering, customer service, and profits through comprehensive strategy creation and implementation focusing on management, procedure, leadership and business development. 2

3 WHY PICK KATE & HER TEAM TO MANAGE YOUR PROJECT OR MARKETING? Kate Bickford; BK Agency's Managing Director brings to the table over 14 years of Hospitality management experience as well as eight years media and communications experience. She holds an MBA and is experienced in areas of marketing, management, leadership and development, and project and stakeholder management of large-scale Hospitality and Tourism establishments. Kate has a keen attention to detail and likes to keep projects on time and within budget. She has managed and worked on large scale events during her career including weddings and large corporate initiatives while managing multiple stakeholders, establishment of venues, and the training and development of staff. Kate believes in honest, open and transparent communication with all stakeholders. Most of all, Kate is passionate about delivering results to her clients. 3

4 THE NITTY GRITTY Inbound Marketing. Social Media Marketing. Hospitality & Tourism Audits. Management strategy. Business Strategy. Marketing & Social Media strategy. Communications & PR. Development Coaching for business owners & managers. Performance Management & employee Motivation. Newsletter creation, database management & content creation. Content creation for social media. Blogging. Market research. Events & marketing campaigns. Photography. Venue project management & delivery for new ventures. Venue operational design. DIGITAL MARKETING 4

5 INBOUND MARKETING Our most popular and comprehensive Digital Marketing Package that delivers real results. BK AGENCY offers inbound marketing packages which cover all your inbound marketing needs. Includes: Full social media package including content creation. Blogging 4 blogs per month Search Engine Optimisation through blogging and keyword tracking Newsletter and distribution and database management of mailing list. Monthly Reporting We strive to convert our client businesses into a productive part of consumers lives so that their engagement is worthwhile and most of all, valuable. We can create and execute a complete Inbound Marketing transformation, or just assist you with individual inbound marketing tactics. WHY CHOOSE INBOUND MARKETING TO INCREASE YOUR BUSINESS SALES? We believe in telling brand stories through content. Photos, stories, blogs, newsletters & telling the world why you do what you do. Gives Them What They Want Inbound marketing works because the notion behind it is simple-- provide people with what they need. In turn, this will help prospects come to you and become leads. Your prospects have an unfulfilled need or are experiencing a challenge, and inbound marketing closes that gap. Builds Better Relationships Inbound marketing allows marketers to develop better relationships with their prospects. By providing useful information without self-promoting, prospects are more willing to trust and engage with your company by following you. If they see 5

6 you as a trusted source of content, they are more likely to recommend you, purchase from you and in some cases, pay more for a product or service. PACKAGE COST - $2,625 PER MONTH OFFERED IN FOUR, SIX, OR TWELVE-MONTH CONTRACT BLOCKS. Marketing takes time. Inbound marketing and the PR exposure it creates is a wonderful tool for any business. Marketing is a long-term strategy and will deliver incredible results over a period of time. Imagine Marketing as a seed. We, as your agency, will plant multiple seeds. It s important to know that the seeds won t grow into trees overnight, but they will grow when they are nurtured and cared for in the right way. Marketing is based on people and creating authentic relationships. Like any good relationship, it takes time to develop trust and credibility. 6

7 BK SOCIAL MEDIA MANAGEMENT SO SOCIAL We can take over your Instagram, Twitter and/or Facebook account to help you better engage with your fans, increase your social followers and your online presence. Includes: Daily posting for up to three accounts. Content creation - All photos, post up and coming events, and specials. Daily engagement online with your target audience. Assisting to increase your online exposure and audience. Monthly reporting. PACKAGE COST - $1,100 + GST OFFERED IN FOUR, SIX OR TWELVE-MONTH CONTRACT BLOCKS. SO LITE We can create content for your Instagram, and Facebook account targeted to special events and promotions. Includes: Three posts per week for up to two accounts. Content creation - Photos and post up and coming events and specials. Weekly engagement online with your target audience. Assisting to increase your online exposure and audience. Monthly reporting. PACKAGE COST - $625 + GST per month. + $300 + GST One-off payment for initial photos. OFFERED IN FOUR, SIX OR TWELVE-MONTH CONTRACT BLOCKS. 7

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9 BUSINESS DEVELOPMENT BETTER BUSINESS AUDIT BK Agency will assess how your business is currently operating, provide an action plan, and help you carry it through to completion. Audits consist of the following: A detailed interview with the owner/operator to get feedback on how the venue is currently operating. Approx. One hour. Interview two key employees to obtain further feedback. Approx. One hour mins with each employee. Mystery shopping of the venue. Preliminary research of competition. After the Audit is completed BK Agency will provide you with an action plan document. From there we can partner with you to help make tangible changes in your business. We are passionate about getting your business results and helping you succeed. FROM $599 + GST 9

10 BUSINESS COACHING BK Agency can help grow your business and assist owners and managers to get the best out of their employees and themselves as leaders. We partner with you to get results. We are also experts in developing strategies for engaging and motivating your workforce. We want your employees to provide extraordinary service, understand the art of up-selling, and feel valued as employees. PERFORMANCE MANAGEMENT & OPERATIONS PROCEDURES We work with you to craft position descriptions, job roles, and design performance management methodology and implementation specific to your business needs. We also assist to create operational manuals and procedures that are specific to your business and your staff. PROJECT MANAGEMENT BK AGENCY can assist you to get a new venue open. We ll work with you from development of the underlying strategy through to managing the project, all the way through to completion and getting the doors open. PRICE DEPENDANT ON PROJECT, OUR RATE IS $ PER HOUR + GST STRATEGY MARKETING AND SOCIAL MEDIA STRATEGY BK AGENCY can assist with defining your brand and target market. We create strategic marketing solutions to give your business direction, and to increase profits through ensuring you have a voice in the market, and you are engaging and attracting the right target market. We look at what you do Online, Offline and on Social, and assist you to craft a strategy that best suits your business, is authentic, and speaks to your target 10

11 audience. We can also assist in the implementation and management of these strategies. We work with you to create strategy to help get you noticed online. Our strategy will guide you in what social platforms work best for your business, how to post, when to post, and who your audience are online. Our strategies will complement your brand and drive traffic to your site, and ultimately customers into your venue. We will also provide coaching so you can best manage your accounts. Our strategy will help you define the brand for your venue. ** PRICE DEPENDANT ON SCALE OF PROJECT RETURN ON INVESTMENT ON SOCIAL Here are some results from recent clients we have worked with: Wine Client Inbound Marketing. Examples of monthly stats and reporting: 11

12 This client has a marketing focus on brand awareness, increasing social media presence, increasing membership of their wine club, and overall sales. In less than three months they are seeing a strong increase in their monthly impressions on social media, with 131,559 impressions online in one month alone. Their website traffic and organic search have increased with engaging blog content, strategic social media content and consistent brand exposure. They have seen a 60% increase in website traffic. Hotel Client Inbound Marketing. Examples of monthly stats and reporting: This client has a marketing focus on engagement with target market due to recent renovations of the hotel and increase in brand exposure. They are seeing an average of 49,541 impressions online and have seen a 70% growth in social media content, engagement and brand awareness. 12

13 They have had numerous functions booked as a result of their inbound marketing with BK Agency, and we have assisted them to craft content for special events and promotions that have received considerable traction. WALKING THE TALK BK Agency is not just about promoting others. We actively walk the talk with weekly industry-specific blogs, interviews with industry leaders, monthly newsletters and an active social media presence on Instagram, Twitter & Facebook. Don t take our word for it, check out our presence and website to see examples of our work. LET S WORK TOGETHER We Love to support and collaborate with businesses that are looking to elevate their business to the next level. Get in touch today, we d love to hear from you. 13

14 WHO WE VE WORKED WITH CONTACT BK 14

15 Director: Kate Bickford PHONE: WEB: 15