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1 GROWTH TOOL KIT Powered by

2 INTRODUCTION Turning your small business into a household name isn t easy. You need hustle, patience and capability as the founders featured in The Real Hustle have shown us, mentality and attitude play a huge role, but they ll only get you so far. It comes down to equipping yourself with the right tools and techniques to get you there. It s hard to know what s out there and how others have achieved success, that s why we created this toolkit to help businesses just like yours grow like never before. If you ve watched the videos and heard their stories, you ll notice that our three Founders took very different paths to scale their businesses; from investing in the best tools, hanging their hat on open and honest connections, through to leveraging the right partnerships to propel them forward. In this toolkit, you will learn the exact systems, tools and techniques our three Founders have used to scale their businesses from humble beginnings, into thriving, retail empires. With easy to follow, practical and tactical tips, we hope you can apply these in your own business starting today. It s time to hustle.

3 THE CLEAN TREATS FACTORY GROWTH GUIDE Charlie de Haas has a controversial approach to growing her health-food business, proving that if you re brave enough to challenge convention, the road less traveled can be a fruitful one. The Clean Treat s growth strategy starts with creating connections. For any business looking to double or triple their scale, Charlie s advice is to think outside the box and find mutually beneficial partnerships that will support growth of both parties - think collaboration. Nurturing strong connections with their loyal customer base is also critical. This means the lines of communication are always (and we mean always) open. The team provide ample opportunity for two-way dialogue with their customers, through Facebook Messenger and Instagram, taking pride in being responsive and having fun with their followers along the way. Being particular about the brand tone of voice, Charlie believes consistency has been instrumental in their success. Whether it s on a news feed, chat, or in an , the voice always reflects the personable and caring nature of the people behind the operation. IN THE LAST YEAR, WE VE HAD 1000% GROWTH Charlie cultivates a language of appreciation internally within the business and emphasises the value of having fun, setting goals and conducting regular team check-ins. This close connection internally seeps out to her customers, building a strong brand-family culture. On the site, beautiful imagery, valuable content and on-brand copy create a stellar customer experience. The purchasing path is clear and easy to follow, leading to more conversions and solid growth patterns. Clean Treat s success built on an ethos of going with your gut, trusting your instincts, and if it s not right for your business then, what are you waiting for? Create a path that is. Charlie De Haas Self love guru

4 THE CLEAN TREATS FACTORY TECH SPOTLIGHT SYSTEM/TOOL AT LAUNCH NOW ecommerce Platform Wix Shopify Accounting Xero Xero Inventory/Order Management Manual, Hand-Done Designed custom Purchase Order and Coding System Fullfilment Shippit, Fastway Shippit Mailchimp Mailchimp Marketing None In-house marketing manager, Paid Social Advertising (Facebook and Instagram)

5 THE SWANK STORE GROWTH GUIDE When it comes to using technology to fuel growth, Aaron Kay knows his stuff. For Kay, growth is always going to be the most important to start off with - create demand before enhancing other parts of your business. In the early days of his luxury resort wear brand The Swank Store, the fulfilment process was fairly basic. As the business grew, so did the need for a scalable system to handle the orders that were flooding in. Now, time to get technical. Shippit enabled The Swank Store to fulfill orders 50% faster, slash courier costs and tap into new markets with international shipping options. Shipping is only one part of the equation. To manage inventory effectively, The Swank Store enlisted Shopify reporting plugin, DeepMine. DeepMine enables The Swank Store to understand items customers are purchasing; reporting back on peak seasons, best sellers and how quickly they are being fulfilled - all making their inventory run like clockwork. Having built a legion of customer advocates, effective and valuable communication was paramount to keeping their customers happy. Using Shopify allowed Kay to deal with any arising issues from his mobile. Add to that real-time, automated Facebook messenger responses to tackle customer queries and you ve got a loyal and loving customer base. Next on his communications power-list are two platforms; Mailchimp and Smart Mail. Mailchimp allows communication enmass, keeping their subscribers up-to-date on offers, new collections, and campaigns. Smart mail enables the team to strategically segment their newsletter list and send out highly personalised campaigns. If Aaron had to recommend one tool above all else to a growing retailer, it d be retargeting technologies. Using Google adwords, SEO, Instagram and Facebook advertising, The Swank Store has a direct line of communication to their audience, attracting them to their website and retargeting once they have a level of purchase intent and engaging through their purchase journey, in a truly personalised way. Aaron Kay The Swank Store

6 THE SWANK STORE TECH SPOTLIGHT SYSTEM/TOOL AT LAUNCH NOW ecommerce Platform Shopify Shopify Accounting MYOB MYOB Inventory/Order Management Manual Manual (with support from DeepMine) Fullfilment Manual (Australia Post) Shippit Mailchimp Mailchimp, Smart Mail Marketing Paid Search Advertising (Google), Paid Social (Facebook) Paid Search Advertising (Google), Paid Social (Facebook and Instagram, and Audience Segmentation

7 THE FRANK GREEN GROWTH KIT To dive deep into Frank Green s success, we need to start right at the beginning - before the elegant product design, before commercialisation, and before the marketing plan. In the early days, Founder Benjamin Young made 100% sure that his vision met a need in the marketplace. Understanding the market problem that he could solve and all key stakeholder needs, made certain that Frank Green had plenty of room to scale. And scaling means thinking about the big picture and international markets. Thinking globally so early, might feel premature, but if the ultimate goal is growth, team up early with the people who can make it happen. Finding the right partner is critical. Collaboration is a major tool in Frank Green s arsenal. Partnering with the right manufacturers and experts in the field, enabled Frank Green to successfully develop the innovations that keeps them at the forefront of the market. Partnerships can leave you vulnerable - when part of the supply chain wasn t working, Frank Green said goodbye to those suppliers that didn t share their dream. In order to make the tough decision on ending partnerships, it was pivotal for Frank Green to stay true to their company s values. Benjamin believes that if you re out to change the world, the partners that may have got you to where you are today, may not take you on the next stage of growth. Finally, Frank Green owe much of their success to having a strong brand identity. People buy your brand, not necessarily your product, and Frank Green guarantees a beautiful experience, which insures the future of our environment, at every single touchpoint. It s this big-picture thinking that gives Frank Green, it s edge, brand exposure, which has been a major catalyst for growth. WE AS A COMPANY ARE GOING FOR CHANGING THE WORLD. Benjamin Young Frank Green

8 ABOUT SHIPPIT LET S UNLEASH YOUR GROWTH DISCOUNTED RATES Instantly access discounted shipping rates with leading carriers or bring your own. Our shipping rates cover any freight profile to any destination with no credit checks and no minimum shipping volume. LABEL & SHIP ORDERS IN SECONDS See orders that need to be shipped from the very moment they are placed online. Simply confirm the price and get your shipping labels in an instant. ELIMINATE MANUAL DATA ENTRY Once shipped, Shippit closes out your orders and automatically populates tracking information so you can notify your customers at time of dispatch! SMARTER SHIPPING DECISIONS No need to set complex shipping rules. From packaging recommendations to lowest cost routing, Shippit automates your shipping decisions for you. BEAUTIFUL TRACKING & NOTIFICATIONS Once shipped, Shippit closes out your orders and automatically populates tracking information so you can notify your customers at time of dispatch! TRACK COSTS & CARRIER PERFORMANCE Analyse your freight profile, and benchmark carrier performance at a glance. Give your customers a worldclass shipping experience, and improve the way you ship PACKAGES THAT SUIT BUSINESSES OF ALL SHAPES & SIZES MOST POPULAR Start Grow Unleash Empower Let us help you build your empire < 20 orders You re growing and things getting a little crazy < 250 orders Unleash the potential of your established business < 500 orders $19 $49 $149 $249 Store/Month Store/Month Store/Month Take control and provide a seamless experience. > 500 orders Store/Month VISIT SHIPPIT.COM VISIT SHIPPIT.COM VISIT SHIPPIT.COM VISIT SHIPPIT.COM SPEAK TO A GROWTH CONSULTANT TODAY! GET IN TOUCH WITH OUR TEAM AT HELLO@SHIPPIT.COM OR PHONE NOW ON