Build your brand. How to generate awareness and build your company s brand in the marine & offshore marketplace.

Transcription

1 Build your brand. How to generate awareness and build your company s brand in the marine & offshore marketplace.

2 It s time to raise your profile. The marine & offshore market is a tough place to do business: It s global so reaching potential buyers can be difficult and expensive It runs on trust so it s hard to earn that first sale It s moving online so traditional marketing media won t work on their own any more The good news is, you ve got a partner who can help you address all of these issues. A partner that marine & offshore buyers already trust to source and trade $3 billion worth of business every year. Generate awareness and build your brand with ShipServ ShipServ helps tens of thousandsof suppliers to generate awareness, win new business and manage orders more efficiently. This ebook is a quick overview of the first of these: generating brand awareness. Why generating awareness matters Buyers can t buy from you if they don t know you exist. It s that simple. If you re a global business, you stand to gain international contracts from the largest ship owners, managers and yards. If you serve one or two ports, you need to be top-of-mind at the precise moment buyers are looking to source products & services in your area. Either way, getting your brand known is the first step in every new sale. Our orders increased by 175% and we had a 87.5% increase in customers in just four months with the ShipServ Supplier Suite including Premium Listing and a Smart Supplier subscription. Shipchandler in Panama

3 It s time to raise your profile. (continued) We increased our qualified leads with 58% and our revenue with 22% thanks to an online advertising campaign using a targeted banner on ShipServ Pages. Shipchandler in Singapore Why the old ways don t work any more The way you win business in the marine & offshore market is changing fast. Print magazines and trade shows play a role, but as the internet grows in importance, you need to be in front of online buyers. Clearly, you need to be everywhere buyers are: in print, in person, on ship but especially online, where buyers source new suppliers every day. Online has one major advantage over traditional methods. Web activity reports give you clear visibility into how your moneynis being spent and what s working where. The importance of trust Not surprisingly, marine & offshore buyers are risk-averse. They won t just do a Google search and place an order. You need to get your brand in front of them in an environment they already trust; you need to educate them on your products; and you need to stand out against your competitors. That s where ShipServ comes in. How ShipServ can build your brand awareness Your ShipServ Account Manager can develop an awareness-building program perfect for your business and your budget, by combining all these market-leading media:

4 It s time to raise your profile. (continued) Reach hundreds of thousands of marine professionals with one great deal. A network of the top shipping websites & e-newsletters. We aggregate demand to get you great prices on banner ad space. And make it easy to buy and manage, with great reporting. A targeted banner campaign you decide where your ads run and how many impressions you need; we do the rest. We ll even create the ad for you with our marketing agency partner, CreativesAsia. Bonus circulation in MariTimes our own industry newsletter reaching 50,000+ industry professionals. Get your brand on to ships and into purchasing offices. The international marine & offshore ordering guide. A 1,300-page guide and CD that mariners rely on daily. Your 365-day ad your ad in Mariner s Annual gets seen all year for one great price. ShipServ facilitates over $3 billion of spending power

5 It s time to raise your profile. (continued) 70,000 monthly users in 90 countries on ShipServ Pages Where over 70,000 active buyers find suppliers every month. The world s most used marine & offshore supplier directory. Every one is in active buying mode:speeding up your sales cycles. Build trust quickly with Ratings and Reviews from customers, authorized agent arrangements verified by the actual brand owners and trading history to show your repeat business. A Premium Listing a must-have for every ambitious supplier; multiplies your chance of being found by 20 times. Rank higher in searches. Share more information with buyers. Even upload your product catalogue. Banner Advertising be there when buyers search for the products you sell; or buy across the Pages site for broad awareness at great value. Affiliate Management manage and certify all of your global agents and distributors from one central hub (and keep the grey market out!). Face-to-face still matters if you re in the right place. ShipServ SmartShipping is the marine & offshore e-commerce event. High-value packages for major shipping events. Your SmartShipping sponsorship meet the most progressive purchasers in the global industry. Your pavilion stand at events like Nor-Shipping and SMM. The bottom line To generate more business you need to get your brand knownin front of where the marine & offshore buyers are. Your ShipServ Account Manager can build the perfect brand awareness program for your business at far less money than you re spending on the old ways that aren t working for you.

6 Contact the Global ShipServ Supplier Service Centre We re open 24 hours a day! Tel: info@shipserv.com