2018 Media Kit THE NEWS EAGLE XNSP83797 SP82342

Transcription

1 2018 Media Kit THE NEWS EAGLE XNSP83797 SP82342

2 Welcome to GateHouse Media NEPA In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising. We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market s competitive media landscape. GateHouse Media NEPA is a consultative multimedia company that provides you with a variety of vehicles to deliver your message to your target audience in the most effective way. GateHouse Media NEPA provides a wide variety of print and online publications including the Wayne Independent, Independent Extra, wayneindependent.com, the News Eagle, the Pike Penny$aver, Pike Mailer, neagle.com, the Villager, Moscow Mailer, moscowvillager.com, The Carbondale News and thecarbondalenews.com. Through our partnership with our sister company ThriveHive, we also have the ability to offer Digital products and services ranging from website, video or logo creation to SEO, SEM, Facebook advertising, targeted digital display advertising, custom programs and so much more! Let GateHouse Media NEPA help you target your desired audience with these cutting edge, highly successful marketing tools from a single, strategic marketing partner. Put our trusted brands, credible research resources and local knowledge to work for your business today. Our business is helping your business grow!

3 GateHouse Media Overview Portfolio Overview GateHouse Reach 100% OF OUR DAILY NEWSPAPERS HAVE BEEN PUBLISHED FOR MORE THAN 50 YEARS 640+ TOTAL COMMUNITY PUBLICATIONS OPERATE IN 540+ MARKETS ACROSS 38 STATES 130 REACH 21 MILLION PEOPLE + ON A WEEKLY BASIS DAILY NEWSPAPERS SAAS, DIGITAL MARKETING SERVICES, & IT SERVICES 540+ RELATED WEBSITES I N-MARKET SALES R E PRE S E N TATIV E S SERVE OVER 225K SMALL & MEDIUM BUSINESSES As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing needs locally, regionally and nationally.

4 Market Profile Wayne, Pike, and Lackawanna Counties, PA Moscow Lackawanna Wayne Carbondale Honesdale Pike Total Population 315,466 Total Households 126,946 Average Household Income $74,310 Gender Men 125,307 49% Women 130,361 51% Age Median Age: ,970 25% ,528 14% ,205 17% ,965 45% Base: Total Adults - 255,668 Education (adults age 25+) College Graduate 75,434 33% Some College, no degree 42,233 19% High School Graduate 86,848 38% Other 22,884 10% Employment (population age 16+) Executive/Professional/Mgr. 9% Office/Administrative Support 8% Sales 6% Healthcare 5% Services 19% Own a Home 91,061 72% Household Income Under $35,000 41,215 32% $35,000-$49,999 16,687 13% $50,000-$74,999 23,612 19% $75, ,432 36% Children at Home 35,993 28% Base: Total Households - 126, Claritas, Wayne, Pike, Lackawanna Counties, PA

5 Consumer Spending Total Annual Consumer Spending $7.3 Billion Key Consumer categories Expenditure (in millions) Apparel $241 Computers, Software & Accessories $54 Education $199 Household Furnishing and Appliances $221 Health Care $658 Groceries $619 Automotive - All $1248 Pet Related $79 Sports & Recreation $106 Travel $285 Dining Out $ Environics Analytics, Wayne, Pike, Lackawanna Counties, PA We will help you increase your sales.

6 Reach Print & digital newspaper delivers 6out of shoppers. Digital Traffic 10 Average Monthly Traffic wayneindependent.com Page Views 95,100 Unique Visitors 40,000 moscowvillager.com Page Views 6,400 Unique Visitors 3,400 thecarbondalenews.com Page Views 15,400 Unique Visitors 5,900 neagle.com Page Views 87,900 Unique Visitors 27,600 Print & Digital Reach 63% of Total Adults 61% of Men 64% of Women 59% of Adults Age % of Adults Age % of College Educated Adults 54% of High School Graduates 57% of HHI under $50,000 68% of HHI $50, % of Homeowners 58% of Families with Children in the Home Scarborough USA R1, National average; INA+ Audience (weekly print, monthly digital) We reach your most profitable customers. Source: Google Analytics Aug 2017

7 Multi-Media Solutions one source We are the for your customized solution. August 7-15, 2015 The Lake Region s Biggest Event Of The Year! 6 august at the 153rd Wayne County PRESENTED BY: {the guide} free SATURDAY, AUGUST 22, 2015 THE NEWS EAGLE Milford Mailer! PRESORT STD US POSTAGE PAID HONESDALE, PA PERMIT #60 8 Silk Mill Dr. Suite 101 Hawley, PA ECRWSS NEW OWNER! NEW MANAGEMENT! For Details Call Ashley Starnes astarnes@gatehousemedia.com Call 3055 ) 253- ************ECRWSSEDDM************ on Retractable Awnings ($700 value) Offer expires 8/31/15 Cellular Shades Roman Shades Roller/Solar Shades Vertical Blinds Horizontal Blinds Awnings & Canopies with COUPON Expires 9/30/15 Custom Made & Professionally Installed Retractable Awnings, Canopies & Solar Screens (570) awningsontheside.com awningsontheside@gmail.com New Equipment Automated or Manual Wash Under-Carriage Wash Environmentally Friendly Green Wash 1126 Hamlin Highway Lake Ariel, PA Lic. # PA Mendicino s Pizza Family Restaurant Shoprite Plaza, Rt. 502, Covington Twp., PA Enjoy Our Family-Friendly Consider Us For Your Atmosphere Next Event. We Offer On-Site & Off-Site Catering For the Over 21 Crowd, Meet Friends for Drinks in Our Lounge and Enjoy Some of the Area s Best Acoustic Bands Each Weekend. Like us on Facebook for entertainment schedules, daily specials & giveaways. PRINT PRODUCTS We offer a large variety of print products and other creative solutions to grow your business: Premium Placement Special Sections Magazines Total Market Coverage Commercial Printing Direct Mail Print + Deliver Flyers And more DIGITAL SOLUTIONS wayneindependent.com moscowvillager.com thecarbondalenews.com neagle.com dailydealsnepa.nimbledeals.com ThriveHive Info (570 Residential Customer Milford, PA Excludes Sales Tax. Cannot be combined with any other offers or sales. Offer valid only at The Artisan Exchange, 219 Broad Street, Milford, PA, On The e More & Sav LA ClipSteve at x321 To Get RETRACTABLE AWNINGS FREE MOTOR UPGRADE 10% OFF LA Clip & Save 8 Silk Mill Dr. Suite 101 Hawley, PA We deliver shoppers to your business. Postal Customer PRESORT STD US POSTAGE PAID HONESDALE, PA PERMIT #60 ECRWSS POSTAL CUSTOMER

8 Promotions Promotions Leverage the Power of Promotions! Promotions provide the strength of integrated media with high engagement and database growth. Leverage the reach of our large audience with custom advertiser promotions. Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives. Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer. TYPES OF PROMOTIONS: Sweepstakes Photo/Video Contests Quizzes Sports Pick Ems Ballots Sharing via social media enables amplification of your marketing message and builds valuable audiences. Promotions also have the ability to generate leads as well as in-store traffic. DESIRED AUDIENCE QUALIFIED LEADS DATABASE COLLECT RICH DATA SOCIAL FOLLOWING Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumers interested in your products and services. Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy. Promotions help you build a robust database and is something YOU own. is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions. Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion. Promotions have high social engagement, will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement. AUDIENCE ENGAGEMENT Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

9 Web Redesign The Best Local News Site Just Got Better NEW DESIGN = BETTER USER EXPERIENCE & INCREASED AD IMPACT What is it? It s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we ve totally rebuilt the site with a fresh new design! But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers. What s new? Integrated advertising opportunities throughout the site A less cluttered environment for a better user experience Increased visibility for your messages Easier navigation to encourage more time on site Your message is seen by users on any device so you ll reach them wherever they are. Get started today! Contact your representative for current rates and additional details. Why do you need it? Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard. ADS LOAD AS USERS SCROLL THROUGH THE PAGE #IMPRESSIONS = #VIEWS! HIGHER IMPACT AD UNITS + FRESH, CLEAN ENVIRONMENT + CROSS PLATFORM PRESENCE = POWER FOR YOUR BUSINESS!

10 ThriveHive Everything you need to market your business online Digital marketing solutions for local businesses About ThriveHive ThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses. Why ThriveHive Our expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us and stay with us. Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before Google AdWords Premier Partner. We re part of a select group of strategic partners that meet Google s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns Dedicated advisors committed to your success. ThriveHive s dedicated digital marketing team works to build stronger communities by driving the success of local small business Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition An extension of your team. We know your time is valuable - that s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard ThriveHive at a Glance EST Voted 1st Place Named Best Digital Agency 30+ Years Experience in SEM Recognized leader in SMB Digital Solutions Full suite of Digital Marketing Solutions including: Guided Marketing Platform Display Advertising Social Media Marketing Searching Engine Marketing Search Engine Optimization Marketing Better Website Local Listings Builder 15K+ Custom campaigns run 190K+ Small and medium businesses served Customized digital advertising solutions also available

11 Creative Solutions Solutions to Build Your Brand and Your Business. Custom solutions We are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience. Premium Edge unit distributes your message with video and slideshows. Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view. Digital and print advertising created to support your campaign and reach our total audience. EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff. 24 hour on call maintenance, safety and security features. To learn more go to Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike. LUXURY STUDENT LIVING Develop a constant connection with your audience by integrating features including social media feeds. Interactive elements, including locator maps, make it easier to bring customers directly to your door. Custom projects such as logos, podcast headers, identity packages and collateral.

12 GateHouse Media NEPA provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve. Trusted. Local. Engaged. How to Reach Us wayneindependent.com moscowvillager.com thecarbondalenews.com neagle.com 220 8th Street Honesdale, Pennsylvania Honesdale Office: (570) Hawley Office: (570) THE NEWS EAGLE